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Summary
In this conversation, Trey Lawrence, CEO of the American Association of Orthodontists (AAO), discusses his role and the importance of advocacy in orthodontics. He highlights the legal risks associated with social media use among orthodontists, particularly regarding HIPAA compliance and FTC regulations. The conversation also touches on the impact of AI in orthodontics and the ongoing tech transformation at the AAO to improve communication and efficiency. In this conversation, Trey Lawrence discusses the transformative changes being implemented at the AAO, focusing on personalized member experiences through AI, enhancing social media presence, and exciting developments for the upcoming AAO 2025. He emphasizes the importance of community engagement and the need for effective communication strategies to better serve members. The discussion also touches on industry challenges and the potential impact of AI on orthodontics.


Connect With Our Guest
American Association of Orthodontists - https://aaoinfo.org/


Takeaways

• Trey Lawrence is the CEO of the AAO, emphasizing advocacy.
• Advocacy is crucial for orthodontists and their members.
• Social media poses legal risks for orthodontists, especially regarding HIPAA.
• Awareness of legal risks is the first step for orthodontists.
• FTC regulations apply to orthodontic advertising and endorsements.
• Disclosure of incentives for reviews is necessary for compliance.
• AI is transforming the efficiency of orthodontic practices.
• The AAO is undergoing a tech transformation to improve member communication.
• Data centralization is key for leveraging AI in orthodontics.
• Effective communication is essential for member engagement. AI will personalize member interactions significantly.
• Social media presence needs a major overhaul.
• AAO 2025 will focus on community and networking.
• Personalized experiences will help members navigate resources.
• The organization is defined by its members, not just its structure.
• AI solutions are becoming more accessible for practices.
• Maintaining personal connections in orthodontics is crucial.
• The upcoming annual session promises to be highly engaging.
• Community engagement is essential for member satisfaction.
• Addressing student loan debt is a priority for future orthodontists.

Chapters
00:00 Introduction to Trey Lawrence and AAO Leadership
02:54 The Importance of Advocacy in Orthodontics
06:04 Navigating Social Media and Legal Risks
09:00 Understanding FTC Regulations and Compliance
11:50 The Role of AI in Orthodontics and AAO
14:57 Tech Transformation at the AAO
24:11 Personalized Member Experience through AI
27:17 Enhancing Social Media Presence
34:36 Exciting Developments for AAO 2025
37:15 Engaging with the Community 

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Episode Credits:
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero