Amanda Goetz is the founder & CEO of House of Wise, a luxury CBD brand empowering women to take purposeful control over their lives. Before launching the House of Wise, Amanda served as the Vice President of Marketing at The Knot, where she gained experience in operational excellence and overseeing brand and product marketing. In addition to leading the House of Wise, Amanda is the part-time Chief Marketing Officer of Teal, a platform that equips job-seekers with the tools, resources, and communities they need to manage their career.

Amanda joins us today to discuss why she believes in helping women take control of their sleep, sex, stress, and wealth, and how the House of Wise aims to make that possible. She describes how watching her father build his company showed her what it means to be an entrepreneur and parent. She explains what “conversational breadcrumbs” are and why they’re the realistic path to transforming an idea into a business. Amanda also shares her tips for prioritizing the fundraising process and underscores why creating a community around your brand is the best launch strategy.

“Who’s going to be in the trenches with you is important. They need to have skin in the game and feel like it’s their brand, too.” -  Amanda Goetz

This week on the Entreprenista Podcast:

• Amanda’s non-traditional path to the founding of the House of Wise
• Amanda’s first failed start-up and the challenges she faced as a female founder
• Using Twitter as a business and marketing tool
• The best time to start a company, a family, or anything in life
• Why Amanda didn’t leave her full-time job right after founding the House of Wise
• Following the breadcrumbs to capital
• How Amanda advertised her brand by building a community
• The biggest mistakes and lessons Amanda learned from her first start-up and how it prepared her to lead House of Wise
• Some guidelines to follow when working on a business with friends
• Why Entreprenistas need to write down the mistakes they make during their journey
• Amanda’s tips for Entreprenistas who have amazing ideas but need investors
• What the valuation process was like for House of Wise
• House of Wise products and how the company empowers women to be in the driver’s seat of their lives
• Why setting an intention for every part of your day is key to work-life balance
• How Amanda decides where to spend her time and effort and how to foster autonomy in your team

Resources Mentioned:

• Carta

Our Favorite Quotes:

• “The right time to start a company or a family has no one answer; you’ll figure out how to navigate it.” - Amanda Goetz
• “I don’t view anything as a true mistake. It’s always been ‘failing forward.’” - Amanda Goetz
• “Founder mental health is critical. Not just for you, but for the entire company.” - Amanda Goetz

Connect with Amanda Goetz:

• House of Wise
• House of Wise on LinkedIn
• House of Wise on Instagram
• House of Wise on Twitter
• Amanda Goetz on LinkedIn
• Amanda Goetz on Instagram
• Amanda Goetz on Twitter

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