January is here, and for gym owners, it's not what many think. It's a common myth that gyms are overflowing with new clients turning their New Year's resolutions into practice. But the truth is, things are quite different.

On January 1st, you won't see a crowd rushing to the gym, all feeling guilty after the holidays. In fact, expect few new faces in the early days of the month.

Even though many people put health and fitness at the top of their New Year's resolutions, they don't always jump into action right away. In reality, gym sign-ups usually don't pick up until February, sometimes even March.

Why is this? 

Well, one reason is the so-called "holiday hangover" effect. People might want to start exercising, but it often takes them some time to get going.

Another usual thing in January is the rise in gym cancelations. With so many gyms throwing out tempting deals, some of your current members might be drawn to try other places.

And when money is tight, gym memberships are often one of the first things people cut from their budget.

So, if you just started in the gym business and thought January would be your busiest month, you should think again. 

But don't worry - Tim and Randy have got your back. They'll help you set realistic expectations and prepare for what's really coming.

In this episode, they'll show you how to stand out among other gyms, tweak your marketing and member retention plans, and tackle the unique challenges that gym owners face in January.

Tune in and let them help you survive this stressful period.

Key Takeaways:

• Intro (00:00)
• January myths debunked (00:58)
• Client retention challenges (04:41)
• Dealing with clients canceling gym memberships (05:37)
• A fatal mistake we made last year (08:21)
• Lifestyle clients on open-ended contracts (11:37) 
• A numbers game (14:06)
• Year-round efforts matter (15:13)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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