Have you ever been into a store, only to find out that they've run out of the thing you came in to buy?

The store assistant assures you that stock is arriving in the next few days, and that they'll take your details, put on aside for you when the delivery occurs, and give you a call.

The days, then weeks pass, and you hear nothing. In fact, you may have even forgotten about the order, and bought the product somewhere else.

Weeks later, the shop calls you to tell you that your order has arrived, but you no longer want, or need the item, so you tell them to put the stock back on the shelf?

It's a common scenario, one that most retailers know all too well. That dreaded feeling in the pit of your stomach, when you realise you may have completely forgotten a customer.

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