Figuring out what to say in an email newsletter can leave many home industry business owners feeling bewildered. In today's episode of The Kate Show, I'm sharing actual scripts taken from four of some of the most-loved email newsletter templates in Socialite Vault. If you want to see the design and layout of these scripts in a clean and crisp newsletter format, scroll down to watch the video tour.

As a professional organizer, you are eyeballs deep in all things systems as you develop ways to organize and sort your clients' spaces. But how are you organizing your business? Do you have processes in place that streamline your client process, create a great client experience, and enhance your professionalism?

If you feel like your business needs a little help leveling up, you're going to love today's guest on The Kate Show.

In this episode of The Kate Show, I'm sharing the first thing you should do to market your business, which is entirely dependent on your ideal client, and how that will impact the other pieces of your sales funnel.

If you've ever felt overwhelmed and bewildered by marketing and growing your home industry business, this episode is for you.

Are you unsure about what to post on Instagram for your business? Whether you are an interior designer, stager, organizer, or window treatment professional, you've likely voiced concerns for your social presence.

I'll be answering your concerns in today's episode while also sharing the exact social media posting schedule you should follow to make the most of your social presence without living your life on the 'gram. The proprietary social media schedule that we use for our own clients - and our own brand - here at Socialite covers the three main categories your social presence should include, specifically if you are in the service-based home industry. From those categories, we've built out the number of posts you need to publish each week, right down to what you should say, and how you should say it.

Setting up more than one income stream is a great way to bolster your design, staging, workroom, or organizing business in new ways. Aside from offering virtual consultations, coaching and mentoring can be used as alternate income streams. If you've been asked more than a few times about your success in business, your processes and systems, or even the hands-on work that you do (from creating complicated window treatments to how you conduct your client discovery calls and consultations), you could easily package that information and sell it to your less-experienced peers.

In today's episode of The Kate Show, I'm explaining the simple, efficient method you can follow to package and sell your experience and knowledge, thus creating a sustainable and truly passive income stream for your business.

You might think, "I'll just never retire."

But you will. You'll retire from one career to something else. What will you do with the business you built? Will you try to sell it, only to realize you don't have any of the right systems or infrastructure in place to make it sellable? Will you let it fade into oblivion, as though it never existed in this world, sell off your equipment, shut down your office, and go on your way?

Say it isn't so. If you want to sell your business eventually, you have to build it the right way...right now. This heavy topic isn't one that I can take on myself, and that's why I've brought on today's special guest.

This is one of those topics that I didn't want to talk about for a long time, but a desperate Google search of, "What to do when someone copies your business" yielded sparse results and made me realize that I needed to create this. If you are wondering, "Did someone copy Kate's business?" You'd be correct...about five times over.

I hope this never happens to your business. I hope you never experience that queasy feeling that climbs higher and higher in your throat when you realize that someone actually attempted to use you as their entrepreneurial shortcut. However, if it does happen to you, I hope you'll find some camaraderie and comfort in what I'm sharing today.

After designing around a hundred websites for the home industry, my team and I know what a website needs in order to effectively sell your services and packages while creating a great and memorable brand experience. Because my website design team often has a waiting list that is months long, I knew there had to be a better way to serve more of you without decreasing the quality or effectiveness of our websites. Thanks to Squarespace, my dreams of delivering a grab-and-go website (designed by us and tailored to you) that is built for both SEO and sales have been realized.

Wait, you were dreaming about this, too? Sweet. Catch the details on this episode of The Kate Show, including how it works, what is included, and whether it is a good option for your business.

A few years of marketing your business has likely taught you that certain marketing ideas just don't work for everyone. Plus, they can actually hurt your business and result in a huge waste of time or money. Today, I'm sharing 17 marketing myths that I've had to navigate as an entrepreneur in the home industry. If you find that you're using a few of these tactics, don't feel regretful. Find an alternative. I'll share more about that at the end.

Everyone and their cousin seem to have added virtual interior design services to their design businesses. Well, almost everyone. There are a few designers who've said, "I get why my colleagues are offering e-design, but it just isn't for me."

If this describes you, you are going to love my conversation with today's guest. British business strategist, Maria Mustapha, is going to map out how interior designers can diversify their income without adding virtual interior design. I'm just as excited as you are to learn what Maria's going to share. I knew when I met her that she was going to be a breath of fresh air to both the podcast and this post-pandemic world we are just now starting to navigate in the home industry.