Running a business is the best, the worst, the most rewarding and the most dangerous (to your personal) health. Just ask John Dupra of Revel Woods.

In today's episode, we're getting the scoop on John's work-induced hospital stay, the devastation and roller coaster ride that almost always accompanies entrepreneurship, and an honest look at the realities of running a business when outside forces are directly working against you.

"But is email marketing even relevant anymore?"

"I don't want to send email newsletters because people already receive so many emails."

Ever thought this before? I sure did! In fact, I believed these myths for several years, significantly slowing the growth of my business in its early phase. Now, I know better. Admittedly, I missed a lot of new business during that time.

Today on The Kate Show, I'm sharing the main, proven ways email marketing will grow your business long after the infatuation with social media has ended. This information is not based on my opinion - or anyone else's - but on actual, proven facts.

I've received many questions from my clients and members over the past several weeks regarding how they should handle the pandemic as it relates to their clients. While the questions have been varied, they all have one overarching theme.

In today's unconventional episode of The Kate Show, I'm sharing the best advice I have on navigating this issue in your business circles, from clients to colleagues and vendors. Bear with me. This topic isn't normal, and it isn't exactly comfortable, but that's how the world is right now. When I am repeatedly asked a question from my community, I do feel it is my duty to give an answer. Here it is.

Does your business feel like it has too many moving parts? If you have started outsourcing your marketing, rendering, bookkeeping, or other tasks and feel like it's all too much to manage - almost as much work as if you were still doing all the work yourself - you need to make a crucial new hire in your business.

You need an online business manager (OBM). If this sounds like something you need in your business, stop floundering and start listening. Today on The Kate Show, I'm chatting with Stephanie Holmbeck, former interior designer turned business manager for design firms.

"How do I get more people into my furniture store?"

"Can you help me increase foot traffic in my window treatment showroom?"

In an age when you can order just about anything online, you might think your brick-and-mortar store has been given a death sentence. However, that actually isn't the case. The era of prolific online business simply means an offline business needs to have an online presence. Don't worry, I'll explain how it works in today's episode of The Kate Show, along with how to monetize your location in other ways and generate some basic PR.

Today is part 2 of How to Sell Online Design & Staging Packages. If you're a note-taker, please pull to the side of the road. I'm going to share so much information, so many resources, so many examples... If you've been thinking about selling your interior design or home staging packages on your website, you will have no excuse to put it off after you hear

this episode.

Today on The Kate Show, I'm sharing the main things you'll need to effectively sell online staging or design packages, from consults to designer-for-a-day to anything else you can put in a tidy, sell-able package. I'll start by covering the basics that you'll need, everything from the technology to the marketing strategy.

Today on The Kate Show, I'm chatting with Julia Bocchese. She is an SEO consultant for creative small businesses. Her goal is to make SEO approachable and easy to implement for all small businesses so they can reach their ideal clients organically.

My conversation with Julia focuses heavily on actionable ways you can improve the SEO of your website and give Google the information it needs to send you the right leads. We also discuss how you can avoid being scammed by unethical SEO companies who take your money, promise you many leads, and never deliver. Julia gives you the tools necessary to be your own SEO advocate.

"You really need a CTA." What the heck is a CTA?

CTA simply means, "call-to-action." That, my friend, is a technical way of saying, "dear potential client, here is the next step you need to take if you want to work with me."

Today on The Kate Show, I'm simplifying the call-to-action overwhelm and giving you specific steps and scripts you can use to add the right CTA to your marketing efforts.

Back in episode 73 of this podcast, many of you heard me describe how I was preparing my business and my team for my new role as a mom. Now that my daughter Sadie is six months old, I'm reporting back with what worked, what didn't, and what I'm doing differently.

Let's talk business and babies.

P.S. Shout out to all the mompreneurs who have reached out to me since I made my motherhood journey public. The struggle is real. The joy is real. Thank you for letting our stories mingle.