Today on The Kate Show, I'm chatting with Julia Bocchese. She is an SEO consultant for creative small businesses. Her goal is to make SEO approachable and easy to implement for all small businesses so they can reach their ideal clients organically.

My conversation with Julia focuses heavily on actionable ways you can improve the SEO of your website and give Google the information it needs to send you the right leads. We also discuss how you can avoid being scammed by unethical SEO companies who take your money, promise you many leads, and never deliver. Julia gives you the tools necessary to be your own SEO advocate.

"You really need a CTA." What the heck is a CTA?

CTA simply means, "call-to-action." That, my friend, is a technical way of saying, "dear potential client, here is the next step you need to take if you want to work with me."

Today on The Kate Show, I'm simplifying the call-to-action overwhelm and giving you specific steps and scripts you can use to add the right CTA to your marketing efforts.

Back in episode 73 of this podcast, many of you heard me describe how I was preparing my business and my team for my new role as a mom. Now that my daughter Sadie is six months old, I'm reporting back with what worked, what didn't, and what I'm doing differently.

Let's talk business and babies.

P.S. Shout out to all the mompreneurs who have reached out to me since I made my motherhood journey public. The struggle is real. The joy is real. Thank you for letting our stories mingle.

On this episode of The Kate Show, I'm sharing the struggle and angst that I faced as a new business owner six years ago in hopes that it will encourage you to keep going, continue doing things that make you ridiculously uncomfortable - and know that the payout will be so much more than you ever imagined. The first two years in business are often the HARDEST you'll ever face; they can make you doubt everything about yourself. At the same time, they can also make you emerge stronger and more confident than you ever thought possible.

Today, I'm covering the other pages of your website: Your about, services, process, and contact pages, along with a few extras. If you're getting a new website or think you might need to at least update your verbiage, you're going to get way too much information from this episode.

"Words are hard."

I read that sentiment on a social media post recently and couldn't help but laugh. It's true! Unfortunately, words are one of the most overlooked aspects in the home industry marketing. Using the right words can make the difference between landing a new client or losing a lead...

Words matter.

Today on The Kate Show, I'm sharing simple and easy tactics for adding the right words to your website. Since your website is the mothership of your brand and the most popular piece of your marketing - even to your local client base - making sure your website isn't deterring business should be a top priority.

I never thought I'd be here. To be honest, I started podcasting with zero expectations. One HUNDRED episodes later, I've learned a few things and even landed in the iTunes Top 200 Business Podcasts accidentally. If you're up for an honest little chat on the pros and cons of podcasting and the tremendous impact it can have on all things business and marketing, stick around.

If the new year has you ready to de-clutter your home, your office, and your brain, you've likely started to wonder if you can de-clutter your marketing, too. Short answer - absolutely. If you are ready to simplify your marketing and do only what brings you joy, you're going to love this episode.

Have you ever been presented with a sponsorship, advertising, or partnership opportunity and felt unsure how to navigate that decision? Ha, same here. At face value, sponsorship opportunities look amazing - as they should. The organization or company offering the sponsorship to you has the responsibility of "selling" that slot to you and will likely promise you all sorts of new clients if you just write them a check.

...but will the act of slapping your logo all over their event materials actually grow your business? That's the question I'm answering today on The Kate Show, along with how to make confident choices when it comes to approaching or accepting referral partners.

Do you want to become well-known as an interior designer, home stager, or custom workroom? Do you want to be memorable, personable, and magnetic to your target client? Do you want to inject your business with high octane, proven-to-work marketing? Yes? Me, too. What I'm about to share with you is oddly simple and, financially, so attainable. But don't let it fool you. It will do wonders for your marketing. That's right, I'm talking about photos of YOU, or more specifically, a lifestyle photo shoot.