In this episode, you'll learn:

How to get RIDICULOUSLY clear on what you want to offer and sell.

My best advice on how to figure out who you should serve.

My sure-fire tips on picking your title (aka what you call yourself at a party — like a “business coach”)

The ONE sentence you need to write a crystal clear Instagram bio. (And my template you NEED to get your hands on in order to write your bio!)

How to create a basic Instagram account, the initial content you can start posting, and why it can be really simple at the start. (FYI: you don’t need 10k followers or a blue checkmark).

How to craft a simple 3-paged website that will get you off the ground.

How to create a lead magnet (aka a “freebie”) and where to put it.

Resources mentioned:

Free Quiz: What’s Your Zone of Genius?

Free Training: How I Built a 6-Figure Business with 1:1 Services and Online Courses (with less than 2,000 followers of Instagram)

Your Conscious Empire

The Mentorship

5 Things to Post on Instagram to Make More Money in Your Business

“What Should I Sell?” 3 Questions to Help You Decide

Christy Bartelt (if you hire her, tell her I sent you!)

The free month of ConvertKit is here: kellytrach.com/tools

List of books mentioned here: kellytrach.com/tools

Find Kelly:

Instagram: @kellytrach

kellytrach.com

Music for The Kelly Trach Show is by Ikson: soundcloud.com/ikson

Support for this episode comes from our partners. You can find their discount codes here: kellytrach.com/tools

In this episode, you'll learn:

Why the “unfollow” button is my favorite feature on Instagram — and how to use it so that you stay in your own lane.

The importance of serving YOUR own community and people (rather than trying to copy what’s working for other people… and indirectly catering to the wrong audience).

How everyone has a “square one,” but very few entrepreneurs showcase it online. (And why I intentionally CHOOSE to always share my square one).

That YOUR followers want to see YOUR stuff and hear YOUR voice. They don’t wanna see a watered-down version of someone else.

Why competition in a market is a good thing… and what it means for your bank account.

About the importance of having a well-defined niche so that you have almost ZERO “competitors” who “compete” against you. (This is A MUST- LISTEN to tip!)

Resources mentioned:

Free Quiz: What’s Your Zone of Genius?

Free Training: How I Built a 6-Figure Business with 1:1 Services and Online Courses (with less than 2,000 followers of Instagram)

Your Conscious Empire

Your Best Life

Your Money Mindset

Leave a podcast rating and review to be entered into the giveaway

List of books mentioned here: kellytrach.com/tools

Find Kelly:

Instagram: @kellytrach

kellytrach.com

Music for The Kelly Trach Show is by Ikson: soundcloud.com/ikson

Support for this episode comes from our partners. You can find their discount codes here: kellytrach.com/tools

In this episode, you'll learn:

Why you wanna be PROFITABLE and not just POPULAR.

That you don’t need 10k followers or a blue checkmark to be legit.

How I built a 6-figure digital-biz with less than 2,000 followers on Instagram.

The 5 types of content you need to be posting to get noticed and seen on social by your ideal clients.

How to get people to look at your profile and think: “WOW, I wanna work with her!”

Resources mentioned:

Free Quiz: What’s Your Zone of Genius?

Free Training: How I Built a 6-Figure Business with 1:1 Services and Online Courses (with less than 2,000 followers of Instagram)

Your Conscious Empire

List of books mentioned here: kellytrach.com/tools

Find Kelly:

Instagram: @kellytrach

kellytrach.com

Music for The Kelly Trach Show is by Ikson: soundcloud.com/ikson

Support for this episode comes from our partners. You can find their discount codes here: kellytrach.com/tools

In this episode, you'll learn:

How to find your zone of genius and showcase it in such an alluring way that you attract ideal clients like a moth to a lightbulb at midnight.

Why it’s critical to get known for something specific (and HOW to do it!)

Why you DON’T wanna help everyone do everything.

That the “riches are in the niches.” (Cuz, you’re here make mone, baby).

About the importance of having a crystal clear target demographic statement, Instagram bio, and a blurb on the about page of your website that perfectly illustrates WHAT you do and WHO you serve.

My top time-tested tips on letting your authentic self shine online. (+ why it’s SO key that you showcase a 3D version of yourself versus lame stock photos 24/7).

Resources mentioned:

Free Quiz: What’s Your Zone of Genius?

Free Training: How I Built a 6-Figure Business with 1:1 Services and Online Courses (with less than 2,000 followers of Instagram)

Your Conscious Empire

Your Best Life

Your Money Mindset

Flow with Intention by Jess Lively

Di Shepherd

Kristy Vail

Jena Thielges (tell Jena I sent you if you hire her!)

List of books mentioned here: kellytrach.com/tools

Find Kelly:

Instagram: @kellytrach

kellytrach.com

Music for The Kelly Trach Show is by Ikson: soundcloud.com/ikson

Support for this episode comes from our partners. You can find their discount codes here: kellytrach.com/tools

In this episode, you'll learn:

How to honor the fact that there is someone out there who would LOVE to learn from you or have your level of expertise — no matter how “small” and and “not credible enough” you feel.

My favorite question to ask myself in order to flip the script in my head from thinking about being “not enough” and focusing on that…. to shifting into the realm of what’s possible and courageously going for gold instead.

About the power of re-reading your accomplishments.

The exercise that my Your Conscious Empire students RAVE about — I mean, I get dozens of pics of how they post this on vision boards + around their workspaces. This sh*t works!

How to keep a success tracker (because what you focus on EXPANDS).

About the funny quiz I took in a Martha Stewart magazine (when I was just a teen!) and the profound a-ha moment I had that taught me a big life lesson.

How to graciously accept a compliment instead of brushing it off and dismissing it.

Resources mentioned:

Free Quiz: What’s Your Zone of Genius?

Your Conscious Empire

Your Best Life

Your Money Mindset

The Desire Map by Danielle LaPorte

You are a Badass at Making Money by Jen Sincero

You are a Badass by Jen Sincero

List of books mentioned here: kellytrach.com/tools

Find Kelly:

Instagram: @kellytrach

kellytrach.com

Music for The Kelly Trach Show is by Ikson: soundcloud.com/ikson

Support for this episode comes from our partners. You can find their discount codes here: kellytrach.com/tools

In this episode, you'll learn:

The one simple question (that works 99.9% of the time) that I ask my clients when they want to know what they should sell.

How to listen to the vision that keeps beckoning your name + trust what comes to your intuitively.

Why finding your zone of genius enables you to discover what would be a slam dunk for you to sell.

Why your “expanders” hold the key to what YOU could actually monetize. And, my strategy to look for common themes in order to get more clear on your deepest desires.

Resources mentioned:

Free Quiz: What’s Your Zone of Genius?

Free Training: How to Have the Confidence + Courage to Start Your Dream Business

Your Conscious Empire

Jess Lively

Danielle LaPorte

Lacy Phillips

Jen Sincero

List of books mentioned here: kellytrach.com/tools

Find Kelly:

Instagram: @kellytrach

kellytrach.com

Music for The Kelly Trach Show is by Ikson: soundcloud.com/ikson

Support for this episode comes from our partners. You can find their discount codes here: kellytrach.com/tools

In this episode, you'll learn:

That you’ve got to really believe in your dreams (and why no one else is going to do it for you).

How to NOT waiver on your vision (no matter what other people offer).

How to be in your worth, ask for what you deserve, and get PAID properly.

That not everyone will like you (and how to handle it).

Why being polarizing is powerful. And, if you’re too vanilla and everyone likes you, then you’re probably doing it wrong.

That success comes down to “the numbers game.”

How to see rejection as protection.

Why it’s so key to “refuse the stories” around how hard / long / difficult the road will be and find “expanders” that have done it differently. (Expander is a word from Lacy Phillips!)

Resources mentioned:

Free Quiz: What’s Your Zone of Genius?

Kristy Vail

Publishers Marketplace

The Desire Map by Danielle LaPorte

Lacy Phillips

You are a Badass at Making Money by Jen Sincero

You are a Badass by Jen Sincero

Your Money Mindset

Strengths Finder

List of books mentioned here: kellytrach.com/tools

Find Kelly:

Instagram: @kellytrach

kellytrach.com

Music for The Kelly Trach Show is by Ikson: soundcloud.com/ikson

Support for this episode comes from our partners. You can find their discount codes here: kellytrach.com/tools

In this episode, you'll learn:

How to “skip the line” when it comes to knowledge.

How to be planning for the long-term with your business + design with an end goal in mind.

About the power of moving quickly, launching fast, and taking action vs. sitting around in indecision.

How to kick self-doubt the curb in 30 minutes or less.

About how to “do the numbers” and crunch the numbers so you’re making WAY more money.

How to have a laser focus on what WORKS (and how to tell what works in your business) so that you can focus on the stuff that actually makes the moolah and scrap that lame “busy work.”

How to ditch your imposter syndrome and notice if you’re telling any stories around how you need to “prove yourself.”

Why you shouldn’t have a backup plan with your biz.

Resources mentioned:

Free Quiz: What’s Your Zone of Genius?

Free Training: How to Have the Confidence + Courage to Start Your Dream Business

Free Training: How to Transform Your Relationship with Money

Free Training: How I Built a 6-Figure Business with 1:1 Services and Online Courses (with less than 2,000 followers of Instagram)

Your Conscious Empire

Your Best Life

Your Money Mindset

The Desire Map by Danielle LaPorte

Leave a podcast rating and review to be entered into the giveaway

Lacy Phillips

You are a Badass at Making Money by Jen Sincero

You are a Badass by Jen Sincero

In today’s episode, I have my dear all-star client Di Shepherd chatting with me today about how she launched her first online course! If you’ve been considering adding an online course to your business, you’ll definitely want to tune in and listen. In this episode, we talk about how Di left her corporate job at Sony (where she worked for almost 15 years!) and built her own business (that’s done about half a million in sales!) Plus, Di shares about how she transitioned from running an in-person fitness bootcamp business to offering online courses and a soon-to-be membership for her students. I had the honor of being Di’s business coach in the summer of 2019 and together we accomplished a CRAZY amount of stuff in only 3 short months. Di launched a fresh new website, refreshed her legal documents, moved her entire fitness business to a new booking + payment software, set up her courses on Teachable, created an entire course launch, ran her first live webinar, and welcomed a wave of new students! (Talk about a quantum leap!) We talk about how to combat the overwhelm of creating an online course, mastering our inner critics in order to take inspired action, and stopping the perfectionist inside of us that holds us back from supporting people in a bigger way with an online course. Plus, when it comes to being the teacher, Di explains that you only need to be ONE step ahead of your student in order to help them. (Which is so true!) Grab your earbuds and listen in today! This episode is super fun, really expansive for the entrepreneur who wants to get into the online course game, and Di is such a bright light in the world. Her positive energy is contagious and time flies when I’m talking to this gal!

Di Shepherd is a Mama and the Founder of ibelieve fitness. She founded ibelieve fitness with the goal of helping mamas and corporate execs return to their physical best with simple health strategies and effective workouts to create more energy to keep up with busy family lifestyles and feel strong, body confident and fit. She previously worked in the super-fast-paced consumer electronics industry at global tech giant Sony for almost 15 years, holding demanding roles in product marketing and senior marketing management. She know how challenging it can be to manage workplace stress while trying to strike a personal home life balance and make time to prioritize physical  and mental health. Di provides in-person bootcamps that are fun and challenging, in an environment which promotes a supportive like-minded community feel. She also created the Mama Time Fitness Programs so she could help more mamas return to fitness with a solution structured around time effective workouts, tools to implement healthy habits that stick and provide a digital support tribe to keep you moving towards your goals and results in your ‘me time’ anywhere, anytime. As a Master Trainer from the Australian Institute Fitness with both Pre and Post Natal Certification, she is passionate about time-effective high intensity interval training, running and boxing.

• Before running Di’s business ibelieve fitness, she worked at Sony doing product marketing and senior management for almost 15 years! We talk about how Di made the shift to fitness instead.

• Di helps mamas return to fitness. She has been doing this for over 7 years (+ done close to half a million in sales!) She is an expert in your field and really know everything there is to know. We talk about how Di got into helping mamas specifically and how she found her niche.

• Di runs an in-person fitness bootcamp in Australia for mamas returning to fitness. After working together in coaching, Di added your first digital course to the mix! We talk about dow Di decided that she wanted to do this. (I have a many listeners in my community who do in-person work and would like to add an online course to the mix, but aren’t sure how to blend it).

• How Di launched her first online course. We talk about how she started with research and customer interview, ran a live webinar, created sales pages, wrote the email sequences, made an upsell offer and sold her course live! Di shares what this process was like for her.

• The mindset shifts Di needed to make in order to launch her first online course.

• A lot of people love the idea of having online courses (easy, scalable, and a source of passive income), but they feel very overwhelmed by the idea of creating one and launching it. Now that Di is on the other side of the launch and working on her next course, she shares her advice for first-time course creators.

• Together in coaching, Di accomplished a huge list of things in 3 short months. She launched a fresh new website, refreshed her legal documents, moved your entire fitness business to a new booking + payment software, set up her courses on Teachable, and created an entire course launch, and ran her first live webinar, and welcomed a wave of new students! Di really made a quantum leap in a short amount of time and we talked about what helped her do that so quickly. 

• One of the things that I really respect and admire about Di is that she is willing to push yourself out of your comfort zone and stay ridiculously accountable to her goals. We talk about how Di finds the courage to show up and do it (especially when it feels hard and scary)/

• How Di describes what business coaching with me is like and how it helped her.

• How Di is also a student inside of Your Conscious Empire. Di shares what has been the most helpful thing for her inside that course.

Your Conscious Empire

Your Best Life

Remarkability

Baby You’re Remarkable

Mastering Your Inner Mean Girl by Melissa Ambrosini

Kikki K + Kristina Karlsson

Take the quiz here called “What’s Your Zone of Genius?”

ibelivefitness.com.au

Instagram: @ibelievefitness

Instagram: @kellytrach

kellytrach.com

Music for The Kelly Trach Show is by Ikson: soundcloud.com/ikson

A FREE 6-day video course that teaches you how to get your business finally off the ground and start making some serious conscious cash.

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