The Brand Marketing Show

The Leaky Bucket Problem: Why Your Traffic Isn't Converting (And What to Do About It)


Listen Later

Let me paint a picture that I see all the time with ecommerce brands.

You're spending money on marketing. Ads, SEO, social media, maybe influencers. You're driving traffic to your website. And you can see in your analytics that people are visiting. Some of them are even adding things to their cart.

But then... they just disappear. They don't buy. They don't come back. They vanish into the ether.

And you're left wondering — where did they go? What happened? Why didn't they buy?

This is what I call the leaky bucket problem. You keep pouring traffic into your website, but sales are draining out the bottom. And no matter how much you spend on ads or how clever your marketing is, if your bucket has holes in it, you're never going to fill it up.

The frustrating part is that your website won't tell you what's wrong. At least, not in plain English.

You can stare at your analytics all day, but unless you know exactly what to look for, you're just looking at numbers that don't mean much.

If it's been a while since you thoroughly and objectively reviewed your website — specifically, whether it's actually doing its job of bringing in and converting customers — you might find that it's quietly leaking sales every single day without you even realising it…

In this episode, I go through the 3 layers of a website audit: are the right people discovering your brand (including via AI search), are they getting to your website, and are they converting into buyers?

And given AI search is so new, there's a real first-mover advantage if you master this now!

Links mentioned in this episode:

If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy

https://productpreneurmarketing.com/lets-talk

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts

Listen on Spotify

Youtube

...more
View all episodesView all episodes
Download on the App Store

The Brand Marketing ShowBy Catherine Langman

  • 5
  • 5
  • 5
  • 5
  • 5

5

6 ratings


More shows like The Brand Marketing Show

View all
Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,628 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,605 Listeners

The Foundr Podcast with Nathan Chan by Foundr Media

The Foundr Podcast with Nathan Chan

576 Listeners

Shopify Masters by Shopify

Shopify Masters

379 Listeners

The Marie Forleo Podcast by Marie Forleo

The Marie Forleo Podcast

1,653 Listeners

Love to Sew Podcast by Caroline Somos & Helen Wilkinson : Sewing Enthusiasts and Entrepreneurs

Love to Sew Podcast

1,081 Listeners

ABC Rewind by ABC

ABC Rewind

35 Listeners

The Product Boss with Jacqueline Snyder by Jacqueline Snyder

The Product Boss with Jacqueline Snyder

891 Listeners

How I Made It by The Australian Financial Review

How I Made It

11 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

210 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

21,439 Listeners

The Lazy CEO Podcast with Jane Lu by Jane Lu

The Lazy CEO Podcast with Jane Lu

13 Listeners

Big Business with Brittney Saunders by Nova Podcasts

Big Business with Brittney Saunders

7 Listeners

SHE-TALKS with Lisa Jones by SHE-com

SHE-TALKS with Lisa Jones

0 Listeners

The Pay Off with Sylvia Jeffreys by 9Podcasts

The Pay Off with Sylvia Jeffreys

13 Listeners