The coaching industry loves a simplified narrative about scaling:

"Hire more support." "Build a funnel." "Go passive." "Detach."

But if you've ever tried to grow in a way that actually felt aligned, sustainable, and human you've probably realized those strategies don't tell the whole story. In this solo episode, I'm sharing the truth about what really works when it comes to scaling a service-based business… and the lies that keep so many entrepreneurs spinning their wheels.

This isn't just a takedown of bad advice. It's a reminder that scaling isn't about doing less or being more perfect. It's about building your capacity, making intentional choices, and staying connected to what actually matters.

In this episode, you'll hear:

• The 3 biggest lies the industry tells about scaling, and why they're so tempting
• Why passive income isn't as passive as it sounds
• Where hiring helps you (and hinders you)
• What most people misunderstand about capacity, nervous system regulation, and momentum
• Why you're not broken if scaling feels hard sometimes
• What actually creates sustainable, compounding growth

Whether you're deep in a launch or quietly refining your foundation behind the scenes, this one will meet you where you are and offer some grounded truth to hold onto.

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