The Aaron Novello Podcast

The Listing Appointment Script With an 80% Close Rate


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Most agents never learn how to take control of a listing appointment until they've already lost one to a lower fee or a bigger promise from another agent. That drive home replaying every word, wishing you'd handled it differently, is exactly what this episode is built to fix.

This is a live listing appointment roleplay where I walk through the exact process I use to close listings at an 80% rate against the 20% national average. You'll watch the full conversation play out, including the moment the seller brings up commission, because that's usually where agents lose control of the room.

Here's what's inside this one:

✅ The real estate objection handling script I've used through 2,000 home sales and 17 years in this business
✅ Why the assumptive close real estate agents skip is actually the difference between presenting and closing
✅ How I isolate objections one at a time with a "set aside" instead of letting five stack up at once
✅ The real math behind my close rate, 7 nos before I get to 1 yes, and why that ratio is normal, not a warning sign
✅ Real estate closing techniques 2026 that hold up when a competitor undercuts you on fee

If you want to know how to close a listing appointment without freezing up when the objection comes, or you're looking for real estate roleplay training instead of another generic script, this episode gives you both the mechanism and the proof behind it. Knowing how to take control of a listing appointment isn't about personality, it's a skill, and this is the closest thing to sitting in the room with me while I run it live. This is the real estate listing presentation 2026 training built from doing the work, not talking about it.

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The Aaron Novello PodcastBy Aaron Novello

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