Rob Gerbitz is President and CEO at Hendricks Commercial Properties, LLC, a company known for transforming historic sites into vibrant destinations. Gerbitz shares the story behind Hendricks Commercial Properties' growth, the company's approach to adaptive reuse, and the vision that drives projects like the Ironworks Campus in Beloit, Wisconsin, the Bottleworks District in Indianapolis, and the BoDo District in Boise. He discusses the legacy of founders Diane and Ken Hendricks, the importance of community collaboration, and the challenges and rewards of redeveloping iconic properties.

James Cook is the Director of Retail Research in the Americas for JLL.

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Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.