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In this episode, Steve Coughran shares how to turn a solid strategy into real results using his IAR framework: Initiatives, Actions, and Results. After defining purpose, principles, and market focus, the next step is execution—and that’s where most companies stumble.
Steve explains how to set the right strategic initiatives—ones that tackle core problems, elevate customer experience, drive innovation, and strengthen competitive advantage. Drawing from his work scaling and turning around businesses, he shows how execution isn’t about doing more—it’s about doing what matters.
Perfect for leaders ready to move from planning to performance.
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