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- #91_How to Build a Brand That Commands Premium PricesIn this episode, Mariana Dalto delves into the art of attracting full-price customers through the power of branding. She addresses overcoming impostor syndrome and shares successful branding stories from small businesses. The discussion highlights branding's impact on revenue and first impressions, offering strategies applicable to both small businesses and corporations. Mariana outlines principles for building a premium brand, explores the role of personal branding, and provides actionable steps for effective branding. The episode covers evaluating and improving brand impact, crafting a compelling brand story, and emphasizes the importance of branding professionals, concluding with next steps for listeners.ABOUT MARIANA
Mariana Dalto is a world-class Business Advisor and AI Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility.
As the founder of The Dalto Revenue System—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices.Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action.ABOUT THE SHOWDiscover why small business owners who understand branding fundamentals don't just survive—they thrive, commanding premium prices and attracting ideal clients who pay in full without asking for discounts. In this episode, we break down the real science behind branding, revealing the two-pillar framework that transforms how clients perceive your value and why your brand story—not your skills or experience—is the gap between where you are and the clients you want to attract.
LINK MENTIONED IN THIS EPISODE:Website: https://www.marianadalto.com
Rate, Review, & Follow on Apple or Spotify Podcasts“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now!
CONNECT WITH ME:WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1PINTEREST: https://www.pinterest.com/mariana_dalto/INSTAGRAM: https://www.instagram.com/marianadalto10x/FACEBOOK: https://www.facebook.com/mariandalto/LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadaltoHere are great Marketing and Sales trainings to get you going on your business journey:https://marianadalto.com/programs
BOOK A MEETING WITH ME BELOW:(0:00) Attracting Full-Price Customers and the Power of Branding(1:49) Overcoming Impostor Syndrome in Business(3:38) Successful Small Business Branding Stories(6:05) Branding's Impact on Revenue and First Impressions(10:50) Branding Strategies for Small Businesses and Corporations(13:29) Principles for Building a Premium Brand(20:18) Personal Brand and Success Factors(29:20) Action Steps for Effective Branding(31:54) Evaluating and Improving Your Brand's Impact(33:25) Crafting Your Brand Story and Its Value(34:04) Importance of Branding Professionals and Next Steps35 min - #90_The Hidden Reason Your AI Tools Aren’t WorkingIn this episode, Mariana Dalto introduces AI and its foundational role in data strategy for small businesses. She discusses the importance of leveraging tools and ensuring data readiness, as well as defining roles and governance within a data strategy. Mariana explains data maturity and readiness, alongside developing a data plan with privacy considerations. The conversation covers analytics and decision-making frameworks, transitioning to goal-aligned metrics, and visualization. She outlines steps for implementing data strategies and examines AI's role in shaping these strategies. The episode concludes with final thoughts, next steps, and a call to action, including a mention of Mariana's AI data readiness workshop.ABOUT MARIANA
Mariana Dalto is a world-class Business Advisor and AI Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility.
As the founder of The Dalto Revenue System—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices.Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action.ABOUT THE SHOWDiscover why your AI tools aren’t delivering the results you expected—and how a clear data strategy can change everything. In this episode, Mariana breaks down the Data Strategy Framework that helps small businesses turn messy data into actionable insights and measurable ROI.
LINK MENTIONED IN THIS EPISODE:Website: https://www.marianadalto.com
Rate, Review, & Follow on Apple or Spotify Podcasts“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now!
CONNECT WITH ME:WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1PINTEREST: https://www.pinterest.com/mariana_dalto/INSTAGRAM: https://www.instagram.com/marianadalto10x/FACEBOOK: https://www.facebook.com/mariandalto/LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadaltoHere are great Marketing and Sales trainings to get you going on your business journey:https://marianadalto.com/programs
BOOK A MEETING WITH ME BELOW:(0:00) Introduction to AI and data foundation(1:13) Leveraging tools and ensuring data readiness(2:18) Roles and governance in data strategy(5:41) Understanding data maturity and readiness(8:01) Developing a data plan and privacy considerations(12:15) Analytics and decision-making frameworks(17:26) Transitioning to goal-aligned metrics and visualization(28:28) Steps for implementing data strategies(32:51) The role of AI in shaping data strategy(34:18) Final thoughts and next steps(35:04) Sponsor: Mariana's AI data readiness workshop(35:38) Closing remarks and call to action36 min - #89_Marketing Funnels for Beginners: 4-Step System to Automate Your Lead GenerationIn this episode, Mariana Dalto discusses strategies for generating leads and sales without experiencing burnout, highlighting the importance of building scalable systems. She delves into the foundation of marketing funnel strategy and introduces the OVO sequence to make effective offers. Mariana breaks down the components and types of marketing funnels, providing guidance on choosing the right one for your business. The conversation includes key takeaways and a call to action, offering free resources to help implement these strategies. The episode concludes with a weekly challenge to maintain momentum and closing remarks to inspire listeners.ABOUT MARIANA
Mariana Dalto is a world-class Business Advisor and AI Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility.
As the founder of The Dalto Revenue System—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices.Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action.ABOUT THE SHOWLearn how to build marketing funnels that generate leads and sales on autopilot with the proven OVO Sequence framework (Opt-in, Value, Offer) used by successful entrepreneurs. This episode breaks down the four essential components of high-converting sales funnels—traffic sources, landing pages, automated email campaigns, and strategic offers—plus reveals which funnel type works best for coaches, consultants, product-based businesses, and service providers. Whether you're launching your first webinar funnel, lead magnet strategy, or automated nurture sequence, you'll get actionable swipe copy, templates, and a step-by-step implementation checklist to start generating consistent revenue within 7 days.
LINK MENTIONED IN THIS EPISODE:Free Resource – Marketing Funnel Blueprint: https://marianadalto.com/funnel
Complimentary Strategy Call: https://links.marianadalto.com/widget/booking/DD8sLbRadnDIwPO05uESWebsite: https://www.marianadalto.comRate, Review, & Follow on Apple or Spotify Podcasts“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now!
CONNECT WITH ME:WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1PINTEREST: https://www.pinterest.com/mariana_dalto/INSTAGRAM: https://www.instagram.com/marianadalto10x/FACEBOOK: https://www.facebook.com/mariandalto/LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadaltoHere are great Marketing and Sales trainings to get you going on your business journey:https://marianadalto.com/programs
BOOK A MEETING WITH ME BELOW:(0:00) Generating leads and sales without burnout and building scalable systems(2:43) Marketing funnel strategy and its foundation(7:20) Introduction to the OVO sequence and making an effective offer(17:45) Components and types of marketing funnels(25:30) Choosing the right funnel and key takeaways(28:44) Call to action and free resources(30:41) Weekly challenge, momentum, and closing remarks32 min - #88_How to Build a Self-Running Business with CRM Systems & Marketing AutomationIn this episode, Mariana Dalto explores CRM systems and lead follow-up strategies, emphasizing the benefits of thinking like a CMO. She discusses leveraging CRM for content creators, the importance of owning your data, and the evolution of CRM systems. Mariana introduces funnels with simple and complex examples, covering traffic channels, paid ads, and conversion rate optimization. She explains integrating CRM, funnels, and traffic for seamless automation, offers guidance on choosing the right CRM, and provides a free CRM strategy call. The episode concludes with a weekly challenge and encouraging remarks.ABOUT MARIANA
Mariana Dalto is a world-class Business Advisor and AI Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility.
As the founder of The Dalto Revenue System—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices.Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action.ABOUT THE SHOWDiscover why a CRM system is the most critical business automation tool for capturing leads, increasing conversions, and scaling revenue. In this episode, I break down customer relationship management fundamentals, reveal the 9 traffic channels (8 are free) to fill your pipeline, and show you how to connect funnels, automation, and data tracking to build a business that runs 24/7. Book your free CRM strategy call at https://daltoleadsystem.com/ to get a custom roadmap for your business.
LINK MENTIONED IN THIS EPISODE:CRM Conversation- Book a call on my website: https://daltoleadsystem.com/
Advisory Services | AI Strategy & Implementation Services: https://www.marianadalto.comRate, Review, & Follow on Apple or Spotify Podcasts“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now!
CONNECT WITH ME:WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1PINTEREST: https://www.pinterest.com/mariana_dalto/INSTAGRAM: https://www.instagram.com/marianadalto10x/FACEBOOK: https://www.facebook.com/mariandalto/LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadaltoHere are great Marketing and Sales trainings to get you going on your business journey:https://marianadalto.com/programs
BOOK A MEETING WITH ME BELOW:(0:00) Introduction to CRM systems and lead follow-up strategies(1:16) Benefits of thinking like a chief marketing officer(4:12) How content creators can effectively use CRM(5:33) Understanding the value of owning your data(7:35) Data-driven decision making with CRM(8:26) Evolution of CRM systems and introduction to funnels(10:08) Exploring simple and complex funnel examples(13:19) Traffic channels and their impact on your business(19:28) Paid advertising strategies and conversion rate optimization(23:33) Integrating CRM, funnels, and traffic for business automation(27:18) How to choose the right CRM and next steps for your business(28:30) Call to action and free CRM strategy calls offer(31:26) Weekly challenge: Implementation for business success(32:02) Encouragement and closing remarks33 min - #87_Master Ethical AI: 5 Pillars Every Small Business Needs NowIn this episode, Mariana Dalto delves into the realm of ethical AI for small businesses, outlining the advantages and providing an overview of its significance. She examines the economic impact and benefits of adopting AI agility and emphasizes the importance of regulation readiness through a five-pillar framework for ethical AI. Mariana explores the pillars of Risk, Transparency, Privacy, Accountability, and Management, discussing how to address AI risks and capitalize on opportunities. The conversation includes a comprehensive action plan for ethical AI implementation, offering practical steps for businesses. The episode concludes with closing remarks and ways for listeners to engage further.ABOUT MARIANA
Mariana Dalto is a world-class Business Advisor and AI Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility.
As the founder of The Dalto Revenue System—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices.Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action.ABOUT THE SHOWDiscover why AI ethics isn't just compliance talk—it's your secret competitive advantage. In this episode, we break down how small business owners can protect their companies, build unshakeable customer trust, and move faster than competitors by implementing ethical AI practices. Learn the five-pillar framework that turns what sounds like a liability into your biggest business asset.
LINK MENTIONED IN THIS EPISODE:Website: https://www.marianadalto.com
Rate, Review, & Follow on Apple or Spotify Podcasts“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now!
CONNECT WITH ME:WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1PINTEREST: https://www.pinterest.com/mariana_dalto/INSTAGRAM: https://www.instagram.com/marianadalto10x/FACEBOOK: https://www.facebook.com/mariandalto/LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadaltoHere are great Marketing and Sales trainings to get you going on your business journey:https://marianadalto.com/programs
BOOK A MEETING WITH ME BELOW:(0:00) Introduction to ethical AI for small businesses(1:20) Advantages and overview of ethical AI for small businesses(4:42) Economic impact and benefits of AI agility(6:28) Regulation readiness and the five-pillar framework for ethical AI(10:13) Exploring the five pillars: Risk, Transparency, Privacy, Accountability, and Management(23:48) Addressing AI risks and opportunities(27:49) Comprehensive action plan for ethical AI implementation(32:22) Closing remarks and listener engagement34 min - # 86_Overwhelmed by AI? Here's Why Your Brain Fights ChangeIn this episode, Mariana Dalto explores the intriguing intersection of neuroscience and artificial intelligence, focusing on the brain's natural resistance to AI. She discusses the brain's inherent priorities and the unique challenges posed by AI adaptation. The conversation delves into the barriers our brains create against AI integration and introduces neuroscience-based strategies to overcome them. Mariana emphasizes the importance of cultivating adaptation skills for thriving in an AI-driven world. The episode wraps up with final thoughts and actionable next steps for listeners aiming to enhance their AI integration skills.ABOUT MARIANA
Mariana Dalto is a world-class Business Advisor and AI Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility.
As the founder of The Dalto Revenue System—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices.Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action.ABOUT THE SHOWFeeling paralyzed by the AI revolution? You're not alone—and it's not your fault. In this episode, Mariana Dalto reveals the neuroscience behind why your brain resists change and how to rewire it for success in the AI era. Discover the four invisible barriers blocking 90% of people from taking action, plus a proven four-step process to calm your nervous system, clarify your vision, and build your "adaptation muscle." Whether you're stuck in learning mode or tired of feeling left behind, this episode will show you how to thrive—not just survive—the AI transformation. Stop letting fear circuits control your future and start becoming change-ready today.
LINK MENTIONED IN THIS EPISODE:Website: https://www.marianadalto.com
Rate, Review, & Follow on Apple or Spotify Podcasts“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now!
CONNECT WITH ME:WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1PINTEREST: https://www.pinterest.com/mariana_dalto/INSTAGRAM: https://www.instagram.com/marianadalto10x/FACEBOOK: https://www.facebook.com/mariandalto/LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadaltoX: https://x.com/DaltoRouai14857Here are great Marketing and Sales trainings to get you going on your business journey:https://marianadalto.com/programs
BOOK A MEETING WITH ME BELOW:(0:00) Introduction: Resistance to AI and the Brain's Role(2:21) The Brain's Priorities and AI's Unique Challenges(6:52) Overcoming the Brain's Barriers to AI Adaptation(13:05) Neuroscience-Based Strategies for AI Integration(18:52) Cultivating Adaptation Skills for AI Success(21:32) Final Thoughts and Next Steps25 min - #85 Secrets Behind Press Release: Success Revealed with Mickie KennedyJoin Mariana Dalto as she chats with Mickie Kennedy about his entrepreneurial journey and the growth of eReleases. Discover the impact of partnering with PR Newswire and strategies to overcome email reach challenges. Mickie clarifies the roles of Newswire services and distinguishes press releases from articles. Learn how to avoid common press release mistakes and enhance impact using industry surveys. The discussion covers crafting effective survey questions, maximizing media exposure, and leveraging surveys for SEO and entertainment. Gain insights into PR training and hiring Mickie for expertise. Concludes with resources for further exploration.ABOUT
Mickie Kennedy founded eReleases 27 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release distribution. He lives in the Baltimore area.
ABOUT THE SHOWIn this episode, I sit down with Mickie Kennedy, founder of eReleases, to unpack the art and strategy behind successful press releases. We explore how small businesses can leverage storytelling, industry surveys, and smarter distribution to cut through media noise and earn real visibility.
LINK MENTIONED IN THIS EPISODE:https://www.ereleases.com
https://www.ereleases.com/planhttps://www.facebook.com/ereleases.press.release.distributionhttps://www.instagram.com/ereleasespr/https://www.linkedin.com/in/publicity/https://www.youtube.com/user/ereleasesRate, Review, & Follow on Apple or Spotify Podcasts“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I started adding bonus episodes to the feed and, if you’re not following the show, there’s a good chance you’ll miss out. Follow now!
CONNECT WITH ME:WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1PINTEREST: https://www.pinterest.com/mariana_dalto/INSTAGRAM: https://www.instagram.com/marianadalto10x/FACEBOOK: https://www.facebook.com/mariandalto/LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadaltoExplore my AI services and Business trainings to get you going on your business journey:https://marianadalto.com/programs
(0:00) Introduction of Mickey Kennedy and e releases(1:18) Mickey Kennedy's entrepreneurial journey and e releases evolution(4:49) The impact of partnering with PR Newswire(7:12) Overcoming email reach challenges in PR(8:50) The role of Newswire services in successful press releases(11:54) Press releases vs. articles: Understanding the difference(13:39) Avoiding common press release mistakes(19:41) Enhancing press release impact with industry surveys(24:15) Crafting effective survey questions for PR(27:00) Maximizing media exposure through survey results(28:36) Survey questions for SEO and entertainment value(28:49) Training and strategic press release insights with Mickie Kennedy(30:26) Hiring Mickie Kennedy for PR expertise(30:54) Episode wrap-up and additional resources32 min - #84 How Human Design Can Help Your Business Grow with Liz FormanIn this episode, Mariana Dalto welcomes Liz Forman to discuss her unique marketing approach, emphasizing the role of human design for business owners. They explore how leveraging individual strengths can optimize business operations and the risks of misaligned frameworks. Liz shares insights on fine-tuning messaging to reach the right audience and integrating story brand with human design. A case study on the Generator type highlights practical applications, while the discussion on using one's body's voice aids business decisions. Listeners learn about obtaining a personalized human design report and effective communication strategies. The episode concludes with a success story on revenue growth and contact information for further engagement.ABOUT Liz Forman
A seasoned mindset coach for creative leaders and media professionals, Liz helps her clients strengthen their confidence and find a sense of purpose in an unpredictable, high-stakes industry. Certified in Strategic Life and Relationship Coaching, Mindset Practices, and numerous strength and conditioning certifications, Liz employs a straightforward, no-nonsense approach. She champions confidence by encouraging investigation and inquiry into thinking patterns, language, and actions, which inspires self-awareness, clarifies thought, and challenges limiting beliefs—essential self-work for navigating the unpredictable waves of creative careers.
ABOUT THE SHOWIn this episode of The Mariana Dalto Show, I welcome back my friend and certified StoryBrand guide, Liz Forman. Liz brings a unique blend of story-driven marketing and human design insights to help entrepreneurs uncover their authentic voice, simplify their message, and build businesses that feel aligned. We dive into how human design can guide your communication style, prevent burnout, and make your marketing resonate with the right audience. Liz also shares how combining StoryBrand with human design creates a powerful framework for clarity, confidence, and results in business growth.
LINK MENTIONED IN THIS EPISODE:https://www.lizforman.me/
Get your Business Summary Here: https://www.lizforman.me/hd-business-summaryRate, Review, & Follow on Apple or Spotify Podcasts“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I started adding bonus episodes to the feed and, if you’re not following the show, there’s a good chance you’ll miss out. Follow now!
CONNECT WITH ME:WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1PINTEREST: https://www.pinterest.com/mariana_dalto/INSTAGRAM: https://www.instagram.com/marianadalto10x/FACEBOOK: https://www.facebook.com/mariandalto/LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadaltoExplore my AI services and Business trainings to get you going on your business journey:https://marianadalto.com/programs
(0:00) Introduction to Liz Foreman and her marketing approach(0:29) Human design in marketing for business owners(4:39) Leveraging individual strengths in business(6:28) Consequences of misaligned business frameworks(7:17) Fine-tuning messaging for the right audience(12:23) Story brand and human design integration(15:27) Case study: Generator type in human design(20:39) Using body's voice for business decisions(26:01) Getting a personalized human design report(28:49) Communication strategies for business success(29:34) Success story: Revenue increase from messaging tweak(31:11) Closing remarks and contact information32 min - #83 From AI Chaos to AI Success: The Paradigm Shift Framework for Business LeadersIn this episode, Mariana Dalto delves into the transformative power of AI and presents a framework for success in this evolving landscape. She explores the paradigm disruptions caused by AI, contrasting finite and infinite thinking in its context. Mariana discusses how AI democratizes capabilities and redefines value contribution in the modern era. She examines AI's significant impact on content creation and the necessary psychological adaptations for AI-driven work. The episode also highlights the human paradigm shifts and mindset changes required to embrace AI technology, offering listeners insights into navigating this new technological frontier.ABOUT MARIANA
Mariana Dalto is a world-class Revenue Coach and AI Marketing Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility.
As the founder of The Dalto Revenue System™—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices.Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action.ABOUT THE SHOWWhy do companies spend thousands on AI training only to see zero transformation? The problem isn't the technology—it's the mindset. In this episode, we explore key paradigm disruptions that AI is causing right now and why shifting your team's thinking is more critical than any tool you could implement. Discover the difference between finite and infinite thinking, understand how AI is redistributing power and redefining value creation, and learn why the companies thriving with AI focus on paradigm shifts before tool training. If you're a business owner wondering why your AI initiatives aren't delivering results, this episode reveals the missing piece that most organizations overlook.
LINK MENTIONED IN THIS EPISODE:Website: https://www.marianadalto.com
Rate, Review, & Follow on Apple or Spotify Podcasts“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now!
CONNECT WITH ME:WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1PINTEREST: https://www.pinterest.com/mariana_dalto/INSTAGRAM: https://www.instagram.com/marianadalto10x/FACEBOOK: https://www.facebook.com/mariandalto/LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadaltoX: https://x.com/DaltoRouai14857Here are great Marketing and Sales trainings to get you going on your business journey:https://marianadalto.com/programs
BOOK A MEETING WITH ME BELOW:(0:00) Introduction to AI transformation and success framework(1:44) Overview of paradigm disruptions caused by AI(3:26) Finite vs. infinite thinking in the context of AI(4:43) Democratizing capability through AI(7:15) Rethinking value contribution in the AI era(11:12) AI's impact on content creation(15:01) Adapting to AI-driven work: psychological aspects(17:19) Human paradigm shifts and mindset changes with AI technology21 min - #82 The 3-Tier Podcast Strategy That Converts Listeners to ClientsJoin Mariana Dalto as she chats with Tom Schwab about the power of podcasting in building trust and credibility. They discuss acquiring qualified leads, podcasting's global reach, and its role as a branding tool. Tom shares insights from his book "Podcast Guest Profits" and differentiates podcast guesting from traditional marketing. Discover common mistakes, Interview Valet's unique approach, and strategies for successful podcast appearances, including AI's role. Learn key metrics for measuring benefits, overcoming self-doubt, and the importance of comfort in conversations. Plus, find out how to connect with Tom Schwab.ABOUT
• Founder and CEO of Interview Valet.
• Military Veteran, Entrepreneur, Author, Podcast Interview Marketing Pioneer• With over a decade of experience, he has worked with over 1500 clients, ranging from Fortune 500 companies to top professional services and high-level coaches and consultants.• Recognized as the "Godfather of Podcast Interview Marketing," Tom authored the book "The Podcast Guest Profits: How To Grow Your Business With A Targeted Interview Strategy," regarded as the bible of podcast guesting. He shares his insights at top business conferences, guiding businesses on turning podcast listeners into valuable clients.• As an engineer, Navy Veteran, and Nuclear Propulsion Plant Operator, Tom Schwab brings a distinctive perspective to marketing.Key Focus: Helping businesses drive growth through AI tools and podcast guesting by transforming authentic conversations into high-value client conversions.
ABOUT THE SHOWReady to turn podcast interviews into real business results? Tom Schwab, CEO of Interview Valet, shares his decade-proven system for building trust and credibility at scale through strategic podcast appearances. In this conversation, you'll learn how to identify the right podcasts for your business, avoid the "Wayne's World podcast" trap, and create custom landing pages that convert listeners into customers. Tom also reveals how repurposing interview content into clips and shorts can amplify your reach across social media platforms.
LINK MENTIONED IN THIS EPISODE:https://interviewvalet.com/mariana/
Connect with Tom on LinkedIN: https://www.linkedin.com/in/iamtomschwab/Rate, Review, & Follow on Apple or Spotify Podcasts“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I started adding bonus episodes to the feed and, if you’re not following the show, there’s a good chance you’ll miss out. Follow now!
CONNECT WITH ME:WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1PINTEREST: https://www.pinterest.com/mariana_dalto/INSTAGRAM: https://www.instagram.com/marianadalto10x/FACEBOOK: https://www.facebook.com/mariandalto/LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadaltoExplore my AI Services and Business trainings to get you going on your business journey:https://marianadalto.com/programs
(0:00) Introduction of Tom Schwab and Episode Overview(1:13) Building Trust and Credibility Through Podcasting(3:07) The Value of Qualified Leads in Marketing(4:55) The Global Reach of Podcasting and Branding Strategies(6:12) Tom Schwab's Book "Podcast Guest Profits" and Interview Quality(9:33) Podcast Guesting Versus Marketing and Common Mistakes(15:46) Interview Valet's Unique Approach to Podcast Services(18:36) Strategizing Podcast Appearances and Utilizing AI(22:12) Key Metrics and Measuring Benefits of Podcast Guesting(24:30) First Steps and Overcoming Self-Doubt in Podcasting(26:06) The Importance of Comfort in Podcast Conversations(27:00) Connecting with Tom Schwab and Closing Remarks28 min
About The Mariana Dalto Show
From the publisher's feed
In the Mariana Dalto Show podcast, she interviews small business owners to share their stories, insights, and strategies for success to help grow your small business.