In this episode of the Podcast, Richard and Luke break down the uncomfortable truth most brands ignore: your marketing calendar not your spreadsheet—is the real driver of revenue. We walk through why forecasts consistently miss, how spending power actually shifts month to month, and the system top DTC brands use to tie marketing actions directly to revenue outcomes.

You’ll learn how to:

• Build forecasts rooted in real marketing behavior

• Use spending power and event effect models to predict revenue accurately

• Diagnose why actuals diverge from plan (and what actions to take next)

• Align finance and marketing so both teams finally speak the same language

If you want predictable revenue, tighter forecasts, and a clearer view of how marketing really moves the business, this episode is your blueprint.

Show Notes:

• TaxCloud has you covered: https://taxcloud.com/thread/

• Explore the PROPHIT System: http://prophitsystem.com

• The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have