The Marketing Hustle: Brand of the Match

This is the final episode of series 1 and for it Lottie chatted to Ilana Lever, Co-Founder of Motley London, who work closely with designers & craftsmen to create beautiful jewellery.

They discussed seeing every situation as an opportunity and how you can gain unbiased market research on the cheap. This is a great pairing with last weeks episode as it came the same week of Motley & HANX's "Screw Love" partnership

We cannot wait to hear what you think.

In this episode, Lottie spoke to Sarah Welsh Founder of Hanx - who make sexual wellness essentials that look good on your bedside table. In a male dominated category, where brands call themselves TROJAN are all about conquest - Hanx are aiming to stand out.

They talked about the similarities of life as a sexual health doctor and building a brand, and how long-standing relationships with your agencies can deliver remarkable results.

In this episode, Lottie spoke to Jody Elphick, Head of Brand at Callally, who are the innovators of period products and are removing the shame from the world of periods.

This week Lottie chats to Jody in the luxury of her garden, so excuse the sounds of nature. They discussed why she doesn't like the term hustle as it implies the joy of pulling something out of nowhere is difficult and the real stats of period products.

Want to know more about the world of marketing? Check us out at thecopyclub.co.uk

In this episode, Lottie speaks to Emmanuel Eribo, Co-Founder of Butterfly Twists, the creators of the fold up shoe and recent Founder of Loci, who create sustainable footwear.

Lottie has known Emmanuel for ages and here they have a good old catch up. They discussed what it is to be a GREAT marketer and the chase for product market fit. When you find it it should be like someone putting two fingers in your nose and are pulling you forward - what an image!

In this episode, Lottie chats with  Andy Walker, Founder of TEAREX - who make fresh teas, crammed with fresh fruits and roots, because the tea category is just a bit... boring.

This was a very timely episode as Andy had recently relaunched with an entirely new sustainable product, using sugar cane tubes that are entirely recyclable. They discussed “how the challenge for FMCG brands is not how you get on the shelf, but how you get off the shelf” (a quote from Thea at Young Foodies) and the difference between coherence and consistency in marketing.

In this episode, Lottie spoke to Jayne Robinson, Head of Brand & Comms at Frame - a chain of gyms on a mission to get more people moving their bodies in ways that makes them FEEL great. It’s a new category - not about performance or six packs, but about FUN.

They discussed Jayne role in protecting the magic of the brand Founders Joan and Pip built and how Frame see MAKING FRIENDS as a marketing strategy.

In this episode, Lottie Unwin speaks to James Routledge, Founder of Sanctus- who provide businesses with mental health support and are the creators of the world's first mental health gym.

They discussed building a brand in a category that, well, doesn’t have any… and “EMPLOYEE MARKETING”, James’ brilliant and very powerful silver bullet.

In this episode, Lottie speaks to Shivraj Bassi, Founder of Innermost - a supplements brand that uses the power of nutrition to craft targeted solutions for your health and fitness needs - across body and mind.

They discussed the importance of a good distribution strategy as a marketing tool & just how true it is that founders see their businesses as their babies.