The Marketing Hustle: Brand of the Match

with Ben Gateley, Co-Founder of Charlie HR. 

Charlie HR automate your HR tasks and build a high-performing team that drives your business forward. It’s B2B software, but it’s sold so differently. For Charlie HR their internal culture is a key part of their marketing strategy - and I’d never heard it framed like that before. I really recommend this episode for anyone who truly wants to think differently about brand building.

This episode covers... 

How to hire what the company really needs, not people you want to go for a pint with

“Strategy” isn’t a mythical beast, but simply how you plan on winning

There is no such thing as a marketing silver bullet

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with Liv Ferdi, Co-Founder of Trip Drinks

Trip make CBD infused drinks and oils, in stunning pastel packaging. You might have seen them in a super market fridge, and they might well be the first CBD product you've tried. The CBD category has a big inherent challenge - for now, Google & Facebook make advertising impossible, so brands are limited in how they can reach customers. For Trip, these challenges have been only an inspiration - it's driven focus on how the brand looks and where you can find it. 

Things we cover in this episode:

How distribution is your primary marketing channel 

The importance of how packaging feels, not just how it looks

Don't forget to check us out and learn how you can become a member of our community!

with Sophie Baron, Co-Founder of Mamamade 

Mamamade is a DTC brand you will definitely have heard of if you have young kids! They cater to the new generation of parents, creating home-cooked, organic, plant-based, flavourful and healthy for tiny foodies. Sophie shared how Instagram was the rocket ship behind their growth and how marketing might not be all it seems when you start out as a Founder…

Things we cover in this episode:

How they got started on Instagram 

Why TikTok is the highest converting channel

Don't forget to check us out and learn how you can become a member of our community!

with Finn Lagun, Co-Founder of Pasta Evangelists 

Pasta Evangelists delivers fresh pasta recipe boxes across the U.K. Founded in 2016 in a London basement, Finn shares the journey of building Pasta Evangelists into a brand and business that we all know and love, how he overcame challenges that come with starting a small business and hurdles he continues to face as they grow. 

Things we cover in this episode: 

Putting obstacles aside to get off the ground

How Pasta Evangelists do marketing 

Importance passion to deliver customer experience

Overcoming bottle necks in growth

Effects digital vs traditional marketing

How to stay fresh and relevant to continue evolving 

Don't forget to check us out and learn how you can become a member of our community!

with Founder, Luke Boase

Lucky Saint are an alcohol free beer company, who were at the start of the low/ no revolution. Over the last year they have become HUGE & are icons in the marketing space for really owning the category.

This week I chatted to Luke Boase, Founder of Lucky Saint about how they break rules & honour tradition.

with Griselda Togobo, Founder of Forward Ladies

Forward Ladies is community first. It’s a business driven by a passion to help other women succeed. Since taking over the business in 2014 Griselda has led Forward Ladies to huge success with members worldwide and an online platform for them to connect.

This week Lottie spoke to their Founder, Griselda Togobo about how she built the community one member at a time.

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with Founder, Paul Brown.

Bol are driving people to do things differently. With a product that is making an impact in the category, and branding that stands out on shelf BOL have had huge success. We want to hear how the journeys been, how to innovate & how to authentically be a brand with a purpose.

This week Lottie chats to Founder, Paul Brown about building a TV, making difficult decisions & how to build something different.

with Sophia Halberstam, Senior Marketing Manager at This!

THIS is well loved by anyone in FMCG or marketing in general. They’re a brand who aren’t afraid to do something shocking, have done numerous campaigns that have had huge reach and consistently produce comms that put themselves out there.

This week Lottie chats to their Senior Marketing Manager, Sophia Halberstam who has been there since day 1. They discussed being in a business from the early days, creating viral content & how to work in a Founder led business.

This week I chatted to Thomas Adams, the Founder of Onepiece who absolutely blew me away. Onepiece are a Norwegian found company who you need to know about. They started the onesie hype of the 2000s and kicked off affiliate marketing. I was blown away.

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To kick off Series 2, Lottie chatted with Olivia Wollenberg, Founder of Livia's, who are mixing things up in free from treats. Livia is the face of the brand and her ability to put herself front and centre has been integral to building the brand, helping them reach 156k followers who are seriously engaged.

Want to build a team of marketing mates? Join Copy Club: thecopyclub.co.uk