The Marketing Hustle: Brand of the Match

Nick Paulson Ellis is the Founder and CEO of The Sports Edit, a multi-brand retailer that offers a carefully curated selection of the most stylish and innovative sportswear in the world, all centred around inspiring women to get out there, get sweaty and master their chosen activity. With brands like Alo Yoga, Girlfriend Collective and Hoka, they’re dominating the e-commerce market.

Lottie and Nick sit down to discuss:

Emily Kraftman is the Managing Director, UK & Europe of Who Gives a Crap – the toilet paper brand founded in 2012 in Australia after learning that 2.4 billion people don't have access to a toilet (now 2 billion – yay for progress!)

Emily joined the team in January 2022, with 5 years at Deliveroo under her belt, plus years spent in corporate marketing at Nestlé and AB InBev.

In the latest episode of The Marketing Hustle, Lottie and Emily sit down to discuss:

Alec Mills is the co-founder of sustainable period brand DAME, best known for launching the world’s first reusable tampon applicator in 2018. He co-founded DAME to rewrite the narrative around periods, provide real choice, and improve life for girls and women around the world.

As the Head of Brand, Product and Marketing Alec has been responsible for bringing some game-changing campaigns to life, including the first ever tampon string to be shown on public advertorial, featuring on the side of 200 London buses.

In the latest episode of The Marketing Hustle, Lottie and Alec sit down to discuss…

Dr Natalie Getreu is the Co-Founder of Hertility, the company that's helping people to take control of their fertility. Using their at-home tests, over 200,000 customers have received advanced insights into their hormones & fertility.

Lottie and Natalie sit down to discuss:

Thomas Peham is the VP of Marketing at Storyblok – the platform that makes creating and managing your content in one centralised hub and publishing it to any channel or device seamless.

Lottie and Thomas sit down to discuss:

Second Nature is a platform that helps people lose weight through behavioural change, rather than dieting and counting calories. They’re now a team of 70, and Chris speaks candidly about his experience as co-founder of a growing business.

Lottie and Chris discuss:

Lottie sits down with Saasha Celestial-One, Co-Founder of Olio – the platform that gives people a hassle-free way to share their surplus food and the household items they no longer have use for. They discuss:

A marketers job is so much more than social media.

But we’ve got a bit lost, we’ve forgotten there are marketing opportunities at EVERY touchpoint.

This week, on The Marketing Hustle, we chatted to Doug Franklin, Founder of Penny Black. Doug’s pretty much pulled a whole new digital marketing channel out the hat.

The headline from our chat is that the packaging has just got high tech. Realising that personalised digital marketing didn’t need to end the moment a customer makes a purchase, Doug set about creating Penny Black which brings digital personalisation all the way into the hands of the consumer via on-brand, personalised and great-quality inserts.

(This is a sponsored episode. At Copy Club we have a select number of partners. If you see us bigging them up, it’s because we really do believe they offer big value, but they also did kindly pay us which helps us to continue to look after y’all.)

with Varun Bhanot, Co-Founder of MAGIC.

Since the pandemic, parts of our lives have never been the same, including how we work out.

MAGIC has taken the home gym to a whole new level -  a solution that uses computer vision, connected weights, and 3D sensors to deliver strength training hyper-personalised to your body.

Varun was part of the founding team of Hubble, the co-working business that provides on-demand access to workspaces and remote-friendly solutions, so he knows about tech, but is early in his journey with marketing.

This was an incredibly insightful chat and a reminder of just how much you can do with a small team.

This episode covers:

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with Victoria Hatcher, who was Marketing Director for Test and Trace. 

The role out of Test and Trace was phenomenal. Within weeks an entire country had heard of a new government initiative. Victoria was the leader behind the role out, working through how to communicate the urgency, the media budget and managing a brand new team under crazy media pressure. 

This episode covers...

The impact of public critique on a pressurised team

What insight really means and how to use it 

How to build a team fast

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