Have a dog? If you’re a Millennial or Gen Z, there’s a good chance you’re already owning your first pet. But do you have pet insurance? According to statistics, you probably don’t. 

This episode’s guest, Trey Ferro, is in the business of making sure you and your pet are insured. From unexpected vet visits to making sure your pup is fully vaccinated, pet insurance can help you have peace of mind. But how do you market such a “complicated” product? The answer is personalization. 

Offering tiers and personalized quotes is a step in the right direction. Another strategy includes rapid transparency and education, especially for younger consumers who may not know how insurance even works. How do you create urgency when the general public doesn’t get your value prop right off the bat?

And, just how important is a good CTA? Trey reveals the double digit number difference between a good CTA and a bad one. 

If you’re a marketer who wants to learn more about marketing tougher and more unique products, this is the episode for you. 

Follow Trey:

LinkedIn: https://www.linkedin.com/in/trey-ferro-320240141/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What do you get when you mix hats, social media channels, and a bunch of dads?

Bart Szaniewski and his buddies created Dad Gang with the mission of bringing dads together with cool hats. At first, it was all about creativity. And then it blossomed into multiple channels and multiple dads sharing their stories. Copy and captions became even more important. Hats were being sold faster than they could make them. How can you develop FOMO in your audience? It’s as easy as creating a sense of urgency for your next drop. 

Plus, Bart reveals how using a private Facebook group may be the key to hearing more from your audience. 

And, Dad Gang recently launched an app and is using SMS. What are some pros and cons of implementing these ideas at your brand? 

If you’re a marketer who wants to learn more about scaling via social media or how SMS and apps can further your brand’s presence, this is the episode for you. 

Follow Bart:

LinkedIn: https://www.linkedin.com/in/bart-szaniewski-374b1141/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Think about all the acronyms you use as a Marketer: BOFU, TTM, CAC, the list goes on. You and your coworkers might know what they mean, but the general population doesn’t. So, this episode is all about the importance of keeping things simple and easy to understand. 

Daniel mentions his general rule: make sure your copy is written so simply that a five-year-old can read it. If you’re talking over people’s heads or using language they can’t understand, it won’t convert. Jay mentions that you don’t want to embarrass anyone, so avoiding acronyms and complicated language is a great start. 

Plus, how does describing a dish at a restaurant relate to content marketing? Jay gives an example. 

This short ‘n sweet Bathroom Break is all about keeping it simple so everyone’s on the same page. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Daniel’s solo and he’s gonna teach you how to write better. 

You need a hook or something that’s going to really capture attention. (Most people decide if they’re gonna read something within the first two seconds.) Then, cut the fluff. You don’t need flowery language or fancy writing to get the job done. 

Plus, do you really need a stronger opinion, or will your audience read anyway? Daniel says yes to the former and reveals why. 

If you’re looking to sharpen your writing skills, this is the episode for YOU. ✏️

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Healthcare is a HUGE industry. Marketing it is even bigger. How do you make sure it's effective?

This episode’s guest, Andrea Becker, has seen it all during her 25 years in the healthcare marketing industry. And the KEY that hasn’t changed is trust. People’s health is no joke, and neither is access to care, information about symptoms, and tips and tricks. How can you build trust within your content? How do you make your content stand out amongst all the noise and (sometimes fake) information?

Plus, the biggest challenge of healthcare marketing is that there’s SO much, including insurance companies and laws about advertising, that varies by area and even social media platform. 

And, healthcare marketing is using AI to its benefit. But it’s nothing to freak out about; Andrea reveals nothing will ever really be fully automated in the industry. 

If you’re a marketer who wants to learn more about the healthcare space and how it differs between generations, countries, and more, this is the episode for you. 

Follow Andrea:

LinkedIn: https://www.linkedin.com/in/andrealbecker

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Think about your company’s merch and swag bags. They could use a refresh, right? Who wants another mug with your logo or a battery pack that won’t charge anything?

Jay reveals the biggest mistake when it comes to merch: contests. Why? You need to give people the perception that they actually have a chance to win the item. 

Plus, Daniel talks about how your items need to BE creative if you want to be seen as a creative brand. If not, there’s a good chance it’ll end up being unmemorable and in a landfill somewhere. 

This short ‘n sweet Bathroom Break is all about giveaways, fun little trinkets, and how you can get everyone excited about repping your brand. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How do you create trust between your brand and its audience? How do you get people to truly know what you’re all about?

Google something right now. What’s the first thing that pops up on the page? In the past, you’d say a website link or shopping suggestions. But now, you get AI summaries, suggestions, and more. We’ve got Marcus Sheridan to break down what’s happening and how SEO is transforming alongside AI capabilities. If your business is built on solely Google Ads and Google Search, it’s time to venture out and seek AI-focused strategies. 

And, Marcus talks about the buyer's journey and how it’s evolving. Gone are the days of needing a quote and requesting via form. Instead, companies are realizing that being upfront and transparent about cost are doing much better than those who don’t—and it’s all a part of a customer-featured self service model. 

Plus, how should companies measure and track success? The reality is that we can’t actually measure as accurately as we’d like to, BUT there’s so many ways to reframe success. 

If you’re a marketer who wants to level up your brand’s AI game and keep up with what’s happening with the latest in UX/CX, this is the episode for you. 

Follow Marcus:

LinkedIn: https://www.linkedin.com/in/marcussheridan/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

We have an “in.” And she’s giving us the deets on everyone’s favorite platform, LinkedIn. 

Unlike other platforms, LinkedIn is all about businesses, professionals, and industry information. So when all of these things come together, there’s so much to talk about. Alex Rynne, Senior Content Marketing Manager at LinkedIn, has seen it all in her 10+ years at the company. From profile faux pas to scaling B2B brands, she’s seen it ebb and flow. What are the mistakes that brands are making? Why should (or shouldn’t) a brand have a page?

And, Alex shares that video is here to stay on LinkedIn. What kind of videos should be posted? What’s the general consensus on short form video? (Hint: LinkedIn will never be TikTok. And that’s perfectly fine.)

Plus, what’s up with all the random commenting? Daniel and Alex share how commenting on others’ posts can really make a difference in engagement.

If you’re a marketer who wants to grow your brand and create meaningful connections on LinkedIn, this is the episode for you. 

Follow Alex:

LinkedIn: https://www.linkedin.com/in/alexandrarynne/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

LinkedIn made some changes. Have you noticed?

Daniel and Jay are tackling Marketers’ favorite platform, LinkedIn. From new features on their newsletter capabilities to going deeper in email, there are little nooks and crannies to keep note of. How are these changes going to impact comment strategy? Are newsletter invitations to every connection actually hurting your newsletter?

Plus, how do you take your TikTok brain and apply it to LinkedIn’s short form video feature?

This short ‘n sweet Bathroom Break is all about hacking LinkedIn. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Now that events are back in-person, are you going to them?

This episode’s guest, Aya Robinson of Opry Entertainment Group, shares why going to events in your community is more than just about showing up. It’s a way to interact with and learn from the people near you. For example, when Aya moved to Nashville, she was able to attend events with associations like the local American Marketing Association chapter. It’s a great way to meet new people if you’re new to the job or the area in general. 

Plus, outreach is a huge part of growing local organizations. If you’re in charge of your organization or club, how do you expand? Who should you contact? The answer is usually the marketing teams at related companies. 

And, Aya shares some pretty valuable advice about reaching out to others, even if you feel hesitant. 

If you’re a marketer who wants to grow your network and create meaningful connections beyond just LinkedIn, this is the episode for you. 

Follow Aya:

LinkedIn: https://www.linkedin.com/in/aya-robinson/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit www.workweek.com