Why does social proof actually matter? What’s the psychology behind FOMO? 

Behavioral science legend Richard Shotton is back, and he’s dropping some of the most practical psychology-backed tactics marketers can use today. Richard and Daniel break down the biases that shape real-world buying behavior, including why social proof works far better when it’s specific and localized, AND how to make customers draw their own conclusions. 

You’ll also learn: 

- The subtle language shift between “out of stock” and “sold out” that changes irritation levels by 15%

- Why humor dramatically boosts every brand metric thanks to the Halo Effect

- Apple’s use of concrete language and how to make your messaging 4x more memorable

If you want your Marketing to work better with zero extra budget, this conversation is for you. 

Optimizely helps thousands of brands create, personalize, and optimize exceptional digital experiences. See how Optimizely Opal, our AI agent orchestration platform, automates real marketing work and helps teams scale their impact at https://www.optimizely.com/ai/?utm_campaign=PS-GL-11-2025-MARKETING-MILLENNIALS-PODCAST&utm_medium=cpc&utm_source=marketingmillennials&utm_content=opal-agent-orchestration 

Follow Richard:

LinkedIn: https://www.linkedin.com/in/richard-shotton

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/