Mastering Sales Through Human Connection

For so many entrepreneurs who are starting out, it can seem

daunting to figure out how to make a sale without being salesy. It is essential

to understand that selling is serving and how to do it in a way that does not

push people into anything. Your job in sales is to build a human connection and

help people to make a decision.

Embracing Human Connection in Sales

The first thing to learn about sales is that sales are not

transactional. We are learning how to engage people to do something that they

may not want to do, but that gets them the result they are looking for. People

are not buying the thing we sell; they are buying the outcome and the result.

Building a human connection and listening to what people are looking for allows

you to help people decide whether to engage or not.

The Power of Listening

As salespeople, the goal is to step back from being overly

interested in showcasing what we have to offer and instead focus on being

interested in what the client needs. We want to be interested in them, not show

off how interesting we are. The conversations are not about you and what you

have to offer; they are about the client. By asking the right questions and

building a genuine human connection, you discover what truly matters to them

and position your offer as a solution to their specific needs.

Coaching Through Conversations

Sales conversations mirror coaching sessions in many ways. Both

require the ability to guide individuals through uncertainties and help them

reach clarity. You are not pushing someone towards a yes or a no. You are

supporting them in exploring what feels most aligned with their goals. You want

to help them make a decision that they feel good about.

About Nic Cramer

Nicole Cramer is a distinguished Sales Conversation Coach,

Keynote Speaker, and Corporate Sales Trainer, celebrated for transforming sales

through human connection and strategic language. As the former #1 sales

executive nationwide at a Fortune 500 company, Nicole now channels her

expertise into coaching, where she empowers sales professionals and

entrepreneurs to excel. Her approach focuses on integrity and the art of

conversation, enhancing clients’ ability to close deals and build lasting

relationships. Based in Nashville, Nicole leads TNC Speaking and Coaching, and

hosts both a popular YouTube channel and a podcast, making her a prominent

voice in sales and wellness communities

Nic’s Website

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As entrepreneurs and as women, we often find ourselves taking on multiple tasks between work, family, and personal lives. This delicate balance can be especially challenging during economic shifts that affect business dynamics. Taking a resilient approach to creating your business and ideal life can help manage these uncertainties while continuing to carve out time for yourself.

Resilience is built through embracing a holistic approach to your life and business. You want to create a business that supports your ideal life. Looking at your financial goals and how you want to be present for your family, and yourself are all important factors in avoiding burnout. This involves focusing on economic success, personal health, and family obligations. Ensuring that work habits are sustainable in the long term is vital.

When you are creating the blueprint of what you want your business to look like, be sure that you are building your business around your life and not the other way around. If it is important to you to have a business that allows you the freedom and flexibility to be with your family, set that out in your plans and build your business around that goal. Be clear about what you want your business to look like and how it can integrate with your ideal life.

Rest is a vital component of entrepreneurial success. Many women operate well under high stress, but it doesn't allow you to be the best CEO you can be. You need to be calm and grounded to plan, delegate, and have brain space for bigger-picture ideas. Having regular downtime where you get to be creative and have thoughts outside of your business is essential for avoiding burnout and building your ideal life.

Society's expectations of women have been to perform, meet deadlines, and make other people happy, all while supporting their families. This pressure to succeed is not sustainable or healthy. Take a step back from these expectations and realize what your priorities are. Ask yourself how you can align your actions with what you want your ideal life to be.

Melanie Childers is the Master Business Coach for values-led coaches, course creators, and CEOs. She helps you grow and scale your business while unf*cking internalized patriarchy and hustle culture ("make sure no one's mad at you, stay small and polite, work harder to prove yourself!") so you can have a sustainable, successful multi 6 or 7-figure business that supports you and your community without burning out.

Melanie's Website

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These three hacks will help improve your coaching client experience and increase your professionalism.

This may sound like a small change, but thinking like a shop can be a foundational change that elevates your client experience. Many coaches provide their services and then send an invoice later. This can lead to needing to follow up again and again and even needing to talk about an unpaid invoice during your coaching call, which is not what you want to spend your coaching calls discussing. Switching to a payment software or link that has clients pay and then schedule a call helps to take the uncomfortable process of following up about invoices out of the equation. It keeps things clear about what has been paid and what sessions were used.

Let's raise the bar in the coaching industry by providing this improved client experience. Be clear about what you offer, give your clients an easy checkout, and have a clear process that tracks your client sessions without you needing to manage to add updates.

Using an automated scheduling tool or sending a calendar invite helps improve communication with your clients and enhances the client experience.

If you spend time on these little things like manually sending email reminders, it is good to ask yourself what kind of business you are creating. If you are going to create a business, make it worth your time and make it worth your client's time. When your clients hire you, you are going to scoop them up. Let them know you've got them and will take care of whatever they need.

Your onboarding process sets the tone for your client's journey with you. When you have a well-organized and clear onboarding process, you immediately bring your client experience up to a 10. You can establish trust and build a relationship right from the beginning. When you have your first session, your client can fully open up because you have already created a safe and trusting space.

About Laura

Laura Roeder is a lifelong entrepreneur and founder of several multi-million dollar bootstrapped companies. She is a founder of Paperbell, CoachCompare, MeetEdgar, Marie Forleo’s B-School, and LKR Social Media. Laura was named one of the top 100 entrepreneurs under 30 and has spoken about entrepreneurship at the White House. Laura believes in supporting entrepreneurship around the globe. She has travelled to South Africa as part of the Virgin Unites Branson Centre of Entrepreneurship where she offered guidance to budding entrepreneurs, and has spoken to students at the University of Southern California and Loyola Marymount University.

Connect With Laura

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28 Real Packages from Real Coaches 

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As women, we often make parenting seem effortless, but it's not, not at all. There are things in our lives that we want to change and improve, maybe your co-parenting or how you show up as a mom. Perhaps you want to hit certain goals in your income, in your life, or in your health. I help people just like you implement change and growth in your life.

We hear more and more about the way we believe, how we think, and our mindset. It already often feels challenging to begin implementing change, and there becomes the question of what's the best way to approach it. There are many ways to approach implementing change, and you have to find the best option for you.

The way we think about our lives creates our experiences. If we believe that we are not capable of doing a great job of raising our kids on our own, we will struggle more because we have that belief. The way we think about our life matters.  We all have experiences. Our brain turns these experiences into thoughts that seem to be absolute beliefs that become mindsets. It just happens. Mindset is just one of the ways you can implement change. Making shifts in how we think, not in a rose-colored glasses way, but in ways that truly serve you and help you experience more ease in your life.

Being aware of your emotion set or the go-to emotions that you often experience. Understanding our go-to emotions sometimes allows a starting point for implementing change and cultivating a new emotion set that will feel and serve you better.

Our nervous system can have some pretty big responses at times. It's important to be aware of what your nervous system activation looks like. You may have some triggering experiences, and you immediately feel heightened when something happens. There is emotion there, but it is more of a triggered response where things in your body feel somewhat out of your control or very automatic. Being aware of these moments will give us a better opportunity to work towards processing these emotions.

Mikki is a certified life coach who helps women become loving, strong, effective co-parents and create a life full of resilience, abundance and joy after divorce.

Mikki's Website

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What do you believe is missing for us as women in terms of understanding our connection with our sexuality?

There are two related pieces

1. A deeply embodied way of living
2. A true experience(not just an intellectual understanding of sexuality)

Nature is the original temple, and the modern world has severed us from the natural world, creating an even bigger wedge between understanding and embracing our sexuality. It has become easier to take from the earth because we are more removed from it. 

The female body has become fetishized, and women are shamed for their sexuality. We are taught not to live and trust our embodied knowing, intuition, and wisdom. These pieces are essential to reclaiming our sexual energy and embracing our sexuality.

In the past, women were trade healers and medicine keepers for their communities. This inherent knowing threatened the early inception of the church, which wanted to control the body. Midwives and healers became demonized and were even hung and burned.

But, there are pockets of opportunity to build self-trust in this space from which we have been taught to fear and push away.

As women, we have learned to fear our own pleasure. So many women feel embarrassed by their own pleasure, both sexual and sensual. Often, this fear comes from a radical unknowing, a radical discomfort with our pain. The practice of coming home to our pleasure and embracing our sexuality has so much to do with building a capacity.

Building the capacity in the body to hold more pain and, ultimately, pleasure comes back to doing work with your nervous system. Our nervous systems are calibrated to what's familiar, even if it is unpleasant. When you tie in the longstanding ancient negativity bias, we tend to be a lot more comfortable with an amputated pleasure range. The gateway to expanding that pleasure range is through discomfort.

How can we sit with and cultivate the ability to be with discomfort? How do we feel clean pain without adding the story of dirty pain? How do we become present to the beautiful, tenderizing emotion of Greif? Grief is such a portal to pleasure. Grief, pleasure, and erotic potential are all interwoven because they all come down to building capacity in the body

Kirstin Hotelling Zona, PhD, is a double-certified Life and Leadership Coach, Founder of Full Potential Coaching, LLC, and Trusted Advisor to conscious leaders and changemakers who yearn to feel fully alive. She is a trauma-informed Vitality Mentor and specializes in creating safe spaces in which her clients and students feel deeply seen, lovingly challenged, and profoundly empowered. Drawing on 25 years as an award-winning university professor, poet, and community builder, Kirstin brings a wealth of knowledge about human potential and the creative process to her passion for helping others thrive. Host of over 20 women’s retreats, Kirstin loves working with women in sacred community and holding space for transformation.

Kirstin's Website

Safety Within: A Guided Meditation for Difficult Times

The Sex Retreat

3/20-3/24, Riviera Maya, with Kirstin Hotelling Zona

Learn about and register for The Sex Retreat

Questions about the retreat?

Contact Kirstin directly via text: 1-309-829-3222

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As the end of the year approaches, there are key things you can do with your coaching business that could have a pretty big impact on the taxes you pay this year. Having a handle on your numbers and knowing how to handle tax advantages means more money in your pocket and a better quality of life. This is where the expertise of a tax advisor comes in. They will help you be smarter with all the hard work you're putting into your coaching business.

You can go find someone to prepare your taxes. However, there is a big difference in your financial strategy between a tax preparer and a tax advisor. As a coach building your business, you wear so many hats! And there are far too many skills to learn at once. When it comes to being smart with your taxes and money, make sure to get the right help from the beginning. 

• Tax Preparer: They will take the information that you give them and prepare and file your taxes for you.
• Tax Advisor: They have a conversation with you to learn about your business and spending habits. They identify things in the tax code that are allowed based on your life and business activity and give you recommendations on what to invest in.

When you work with a tax advisor, you are not only looking at this year's tax return but are setting long-term financial goals and putting strategies in place. We are always conscientious about what we are spending money on, and hiring a tax advisor can seem like another expense that is a nuisance. There’s great news for you! Sandy will evaluate if working together is really going to be a financial benefit before you hire her. Yes, that’s right - it’s a guaranteed return on the investment. 

As you build your coaching business, you’re likely tracking finances (or using a bookkeeping service to do so). Did you know that there is a significant difference between a bookkeeper and an accountant when it comes to building your financial strategy?

• Bookkeeper: They are trained in how to use the software that tracks your expenses. They might manage billing and payroll.
• Accountant: Accountants, on the other hand, use bookkeeping records to provide in-depth financial analysis. They will check for errors to make sure that your financial statements are correct and can give you strategies about cash flow and where you can cut spending.

While bookkeepers lay the foundation with meticulous record-keeping, accountants build on that to guide financial decision-making.

Sandy Tapia is the founder of SPT Business Consulting LLC. She is a seasoned certified public accountant (CPA) and business professional with a strong academic background and over 20 years of hands-on experience in financial compliance, auditing, accounting, and tax reporting.

Sandy's Website

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What does it mean to you to be a “happy mom”? What about a confident mom? A consistent mom?

If you are struggling with worth or direction as a mom who is doing all the things, you don’t want to miss this episode.

Michelle is a pastor, Master Life Coach, wife and mama, nervous system nerd, podcaster, attorney and deep believer in curiosity and self compassion.

Michelle's Website

Listen to the Original Episode Here

Molly's Website: MollyClaire.Com

Master Coach Training 2025 Application Open 

Have a question or thoughts about the podcast? Don’t hesitate to contact Molly at:

• Instagram | Molly Claire Coaching IG
• [email protected]
• Facebook

Molly’s book: The Happy Mom Mindset: mollyclaire.com/book

Please help Molly reach even more like-minded individuals! Simply post a review of the podcast on your favorite platform (or two). It is so appreciated.

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In a recent episode of 'ADHD for Smart Ass Women,' I had the incredible opportunity to chat with host Tracy Otsuka about my journey of growing up with diagnosed ADHD and how that has shaped my life and my business. We dove into how my diagnosis at a younger age helped me understand myself better, how keeping a persistent mindset has helped me overcome many new challenges in my life, and how these obstacles have turned into stepping stones throughout my business and other areas of my life. Please don't let your current obstacles hold you back; you have a unique set of gifts to share.  

Hi, I'm Tracy. I'm a mother, author, podcaster, certified ADHD coach, and lawyer committed to changing the conversation around ADHD.

Tracy's Website

Listen to the Original Episode Here

Molly's Website: MollyClaire.Com

Master Coach Training 2025 Application Open 

Have a question or thoughts about the podcast? Don’t hesitate to contact Molly at:

• Instagram | Molly Claire Coaching IG
• [email protected]
• Facebook

Molly’s book: The Happy Mom Mindset: mollyclaire.com/book

Please help Molly reach even more like-minded individuals! Simply post a review of the podcast on your favorite platform (or two). It is so appreciated.

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As I’ve been taking applications for Master Coach Training, I’ve been hearing from more than a few coaches (many of whom I love and adore), who are questioning their coaching path (and whether or not to continue. I’ve experienced much of what you have, more times than you might believe and I’ve got a message for you.

Dear Coach who wants to quit,

I understand how you feel.

Disheartened, discouraged, tired, maybe you’re just ready for a little reprieve.

I’ve been hearing from so many of you telling me that you’re really at a decision point as to whether you continue this coaching journey or not.

Many of you, I know. I see you - the go-getter who did all the things to succeed, only to encounter coaches and businesses who were unethical, less than honest, maybe even downright damaging to your psyche.

I see you - the hopeful enthusiast - you never let a doubt stop you from going after it! And yet, overtime, the major shifts in the Life Coach School community and the coaching industry have left you doing something you never wanted to do - questioning your path.

I see you - the heart-driven coach who is struggling to charge for your coaching. You’ve tried everything you know to do - thought work, emotion work, “pushing past fear,” and yet, you find yourself stuck in the rut, wondering if it will ever get better.

I see you, and I have a message for you today.

You came into this coaching path for a reason. I don’t know the reason and I won’t pretend that I do. Maybe it was for the impactful lessons you would learn. Perhaps it was a phase that taught you to hold to your priorities and values, no matter what was going on around you.

And for some of you, it may be that this path is meant for you now and forever and this is a moment in time that you will lean into that purpose.

I’ve wanted to quit more times than I can count. Failed launches, unethical coaching practices that made me cringe. Life circumstances that challenged me to my core and caused me to question everything about myself and my ability.

And as I look back on the worst of times within all of this, I’m thankful for the gifted coaches who have carried me through and (most importantly), helped me build the muscles that I needed to stay strong and grounded, no matter what.

Because of this, I won’t quit on the coaching industry. The work we have to do here is way too important and, personally, I know I am meant to be here.

If (and only if) this resonates with you, give yourself some time to pause within your doubt and confusion. Journal, meditate, pray, or connect with nature to access that knowing within you.

I don’t know the answer for you, but I do know that your purpose is great and YOU will know.

Please don’t allow bad coaching, unethical practices, or anything else you’ve experienced at the hand of others to keep you from following the course in life that is meant for you.

Believe in your gifts and abilities. Trust your path. Be courageous enough to look within to find the answer you’re seeking.

Much love to you!

Xo

Molly

Molly's Website: MollyClaire.Com

Master Coach Training 2025 Application Open 

Have a question or thoughts about the podcast? Don’t hesitate to contact Molly at:

• Instagram | Molly Claire Coaching IG
• [email protected]
• Facebook

Molly’s book: The Happy Mom Mindset: mollyclaire.com/book

Please help Molly reach even more like-minded individuals! Simply post a review of the podcast on your favorite platform (or two). It is so appreciated.

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Explore Lydia Bai's inspiring transformation from uncertainty to confidence as she embraces advanced coaching techniques and personal growth through Master Coach Training.

When I first started Master Coach training, I had actually just finished the Create Your Killer Program. It was so life-changing because hearing you talk created so much value in my life: the coaching foundations, the thought work, everything. I didn't realize that even though I wanted to be successful in my business and be a better coach, thought work wasn't enough. I needed more.

At the beginning of Master Coach Training, my business had maybe three to four paying clients. I was having doubts; it was really hard to get clients. I gave myself until the end of the year, or I would go back to my previous job in finance.

The way that Master Coach Training is laid out is that while I'm learning concepts and tools for my clients, I am also learning them for myself. I am the biggest benefactor. I feel like I have become superhuman because of all the emotional work and how consistently Molly coaches.

Molly provides so much support in Master Coach Training, even outside of what we learn. I asked for help with consultation sessions, and Molly provided a framework for me to apply in my consultations that has really given me specifically what I needed to really lift off.

Using the framework, I can breathe and take the call wherever a client needs it, and I know what she needs because of the work from Master Coach Training.

I had the opportunity to go to a few networking events and moderated a panel in L.A. as a Stanford alumni. Before Master Coach Training, I would have gone into these events focused on meeting people and getting clients. But this time around, I went in loving myself and knowing that everything I did to prepare was more than enough and that I was going to have an amazing time. I didn't need to do more, be more, or add more pressure on myself.

And I had so much fun. I got four or five new consults, and after moderating the panel, people asked if I did this professionally because I was so good. I felt so relaxed and had a great time.

Lydia's Website

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