In this episode, Luke reveals the 5 biggest mistakes employee benefit producers make—and how to avoid them.

Whether you're brand new or a 20-year benefits veteran, you're probably making at least one of these.

This isn't theory. Luke's built one of the most respected practices in the industry (topping $1M in revenue in 2025 alone) and he's breaking down exactly what works and what doesn't.

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In this episode, Trey, Micah, and Luke dive into the latest news, and trends in the insurance industry, including WithCoverage and the AI impact on traditional broker models, the complexities of GLP-1 drugs and the ADA , and the ever evolving landscape of healthcare pricing.

In this episode, Trey sits down with Michael Campbell, a 7-figure producer in the faith space.

Michael reveals how he built his book writing exclusively churches and nonprofits, while working at a smaller agency.

A great conversation with an even greater guy.

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In this episode, Trey and Micah talk with Brandon Schuh, a multi-million dollar producer in the product liability space.

Brandon shares his unique insight into the Howden vs. Brown & Brown drama as an ex-Hays Cos producer, and it's implications for brokerage valuations, and the future of non-solicit agreements in the commercial insurance industry.

The conversation also covers the importance of building relationships, the challenges faced by new producers, and how to structure successful teams.

...

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In this episode, Trey talks with Top Producer, Tony Brunini. Tony didn't get into insurance until he was 40. Now he writes $750K+ a year specializing in a unique RE vertical. Tony shares how he did it, what its like now trying to scale to $5M and beyond, and what he'd do if he had to start all over again.

...

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In this episode, Trey grills Micah with objections live, and Micah responds with no prep.

Plus, the most powerful phrase in cold calling, gatekeeper strategies, and when NOT to overcome objections.

After 15 years in insurance sales and building a $1M+ book through cold outbound, these are the objection responses that actually work for Micah in 2026.

In this episode, the guys discuss:

• Nearly half of top insurers are terrible at insurance
• Class action lawsuits are exploding and what producers need to know
• Political risk is the new business risk (and nobody's ready for it)
• The loneliness epidemic is crushing the workforce
• Voluntary benefits are having a moment, here's why
• Commission structures are shifting, adapt or get left behind
• Why "client-first" isn't just a slogan anymore, it's survival

...

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Luke Berry went from selling Cutco knives to building a $3M insurance book by 33.

In this episode, he breaks down exactly how he did it—and how he'd do it even faster if starting over.

...

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In this episode, Micah breaks down:

- Why "meditation" (aka sitting quietly) makes you better at cold calls

- How silence helps you stop emotionally vomiting on prospects

- The exact ROI of slowing down to speed up your sales cycle

- Why top producers seem weirdly calm when deals blow up

Plus: Q&A on writing books that land $30K deals, structuring follow-ups without overthinking it, and whether you should call outside your home state.

In this episode of Last Week In Insurance, Micah, Trey, and Luke discuss the news you need to know, including:- The ongoing legal issues faced by Brown and Brown- The impact of AI on claims adjusters- Legislative changes regarding pharmacy benefits- The evolving conversation around medical marijuana in workers' comp...📈 Insurance Xdate:⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠📒 Grab The Producer Playbook:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.kartra.com/page/playbook