Imagine walking into a Cheesecake Factory. The menu is massive – pages upon pages of options. Sounds great, right? But let’s be real… are they truly great at any one dish?

Now, imagine walking into a world-class steakhouse. One focus. One specialty. Absolute mastery.

Many gym owners fall into the Cheesecake Factory trap – trying to be everything to everyone. Large group training, personal training, nutrition programs, supplements, apparel… Before they know it, they’re spread thin, struggling to keep any one thing running at full capacity.

In this episode, Tim and Randy break down why simplicity scales and distractions kill growth. (In a nutshell: Too many services = a diluted business. One dialed-in offer = scalability, profitability, and sanity.)

Tune in to hear more about:

• Why gym owners feel pressured to add more services (and why it backfires)
• The hidden cost of bolting on too many "profit centers"
• How the most successful gyms maximize recurring revenue from ONE core service

Let’s dive in!

Key Takeaways: 

• Intro (00:00)
• The Million-Dollar Model event (00:34)
• Keep it simple: One service, one avatar, one client (01:30)
• Buffet vs. fine dining (05:41)
• Transformation clients vs. lifestyle clients (07:02)
• The long-term damage of constantly running short-term challenges (10:25)
• The 80/20 rule: Most revenue comes from one core service (12:49)
• Semi-private training is more profitable and sustainable (14:20)
• Scaling with intention (16:11)

Additional Resources:

- Get 30 days of Semi-Private Pro on us!

- Check out our Switch to Semi-Private course 

- Apply to join the Iron Circle 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- Business Accelerator Program   

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