There are two strands to this story: the second phase of Facebook which is the Metaverse (which we previously spoke about on the podcast) and Facebook actually changing its name to Meta. If and when you decide to create a new brand because the existing brand comes with a lot of baggage, a marketing person would probably suggest you fix the problems first, and then decide how to communicate the rebrand. So why would Facebook move to ‘Meta’ today?Follow Benedict <a href="https://twitter.com/benedictevans">on Twitter</a>Follow Toni <a href="https://twitter.com/ToniCowanBrown">on Twitter</a>

There are two strands to this story: the second phase of Facebook which is the Metaverse (which we previously spoke about on the podcast) and Facebook actually changing its name to Meta. If and when you decide to create a new brand because the existing brand comes with a lot of baggage, a marketing person would probably suggest you fix the problems first, and then decide how to communicate the rebrand. So why would Facebook move to ‘Meta’ today? Follow Benedict on Twitter Follow Toni on Twitter

There are two strands to this story: the second phase of Facebook which is the Metaverse (which we previously spoke about on the podcast) and Facebook actually changing its name to Meta. If and when you decide to create a new brand because the existing brand comes with a lot of baggage, a marketing person would probably suggest you fix the problems first, and then decide how to communicate the rebrand. So why would Facebook move to ‘Meta’ today?Follow Benedict <a href="https://twitter.com/benedictevans" rel="noopener noreferrer">on Twitter</a>Follow Toni <a href="https://twitter.com/ToniCowanBrown" rel="noopener noreferrer">on Twitter</a>

The Meta reality

If you're looking for another over-scripted and edited podcast, this is not it. But if you want to listen to honest and unfiltered discussions about the latest in tech and its impact on society, welcome, you have come to the right place.

This is Another Podcast where two friends and colleagues discuss their overlapping experiences and perspectives on what happens in technology. We might know some of the same things, yet we also have different backgrounds and expertise, or at least, we ask different questions. 

Benedict Evans has worked in equity research, strategy and venture capital and owns lots of old phones; Toni Cowan-Brown works at the intersection of tech, policy and politics.

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If you're looking for another over-scripted and edited podcast, this is not it. But if you want to listen to honest and unfiltered discussions about the latest in tech and its impact on society, welcome, you have come to the right place. This is Another Podcast where two friends and colleagues discuss their overlapping experiences and perspectives on what happens in technology. We might know some of the same things, yet we also have different backgrounds and expertise, or at least, we ask different questions. Benedict Evans has worked in equity research, strategy and venture capital and owns lots of old phones; Toni Cowan-Brown works at the intersection of tech, policy and politics.

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The Meta reality

The Meta reality

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