The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Why is livestreaming so important in 2021 and should you be including it in your social media strategy?

There's a distinct difference in energy between live streaming and a typical static post that can't be replicated, and in a time when our audiences are craving connection, authenticity, and interaction, live video can have amazing benefits.

Social media is increasingly becoming a video focused method of marketing and live streaming is a great way to tap into this new trend. 

 

In this episode of the podcast, we talk about: 

• The benefits of using live video, even for podcasters
• 3 amazing ways to leverage live streaming
• The surprising benefit that helps with market research
• How Restream can make live streaming easier and more impactful for your business

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest

Grace Duffy is the Virtual Events Manager at Restream, where she oversees their involvement in industry events - both big and small. She looks after a series of live shows hosted by a phenomenal line-up of live streaming experts on the Restream channels. 

 

Grace is also the co-host and producer of Social Media News Live, a weekly live show and podcast that keeps you up-to-date on what's happening in the world of social media.

 

Website: https://restre.am/GoLive

Social media:
https://www.linkedin.com/in/gracehduffy/

https://twitter.com/GraceDuffy

https://www.facebook.com/restreamio/

https://www.youtube.com/c/Restreamio/

https://www.instagram.com/restreamio/

https://twitter.com/Restreamio

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/158

Community building is a central part of growing a sustainable business, especially in the early stages of starting a business or when you're still using organic growth methods. 

 

Building an online community using social media is very similar to dating in some ways, especially if you're an introvert. While we would like to just sit back and wait for someone to notice us and our business, more often than not, you're gonna have to put yourself out there and be proactive about the process. 

 

So how do you build and manage a community without spending all your time scrolling on social media or stressing about being canceled? 

 

In this episode of the podcast, I talk about: 

• Our community first approach that builds your social media presence
• How to remove the "desperate" energy when engaging with others
• The subtle mistake business owners make when managing positive comments 
• Protecting your mental health when you get negative comments 
• The number one advice for managing your community with a team

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/157

People are naturally wired to connect with one another through story and today we're discussing how to tap into that power to create authentic content that is aligned with your audience's needs, but also, your needs as the business owner as well! 

 

We're uncovering exactly why storytelling is a must have in your marketing strategy and how to implement it into your social media going forward.

 

In this episode of the podcast, we talk about: 

• How storytelling differs from a content strategy
• The first steps to uncovering your story
• The unconventional question to ask that helps you find alignment 
• The difference between posting when inspired vs posting out of obligation

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest

Erin is a digital Visibility & Story strategist specializing in helping entrepreneurs and small businesses find and refine their path to revenue via Story, Visibility and modern, online, sales strategies.

 

She is an award winning journalist, blogger, consultant and strategist. She owns Erin Trafford Inc., which encompasses two digital properties: DIYPassion.com, a six-figure lifestyle blog and ErinTrafford.com, a coaching and consulting company.

 

She has worked with dozens of brands across North America; including Giant Tiger, Home Hardware, and Staples Canada, to create and develop content and influencer marketing campaigns.

 

She now fuels her joy and passion working with new, emerging and seasoned digital entrepreneurs to unleash their Stories and the power in their content.

 

Erin's role is to help you uncover, tell and leverage YOUR Story.

 

Website https://www.erintrafford.com/

Instagram https://www.instagram.com/its.erintrafford

Facebook Page https://www.facebook.com/itserintrafford 

Facebook Group https://www.facebook.com/groups/erintraffordscontentclub

LinkedIn https://www.linkedin.com/in/erintrafford/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/156

Today we have an exclusive sneak peek into a lesson from inside the Savvy Social School all about the importance of understanding the buyer's journey when creating social media content for your launch. 

 

In order to have a successful launch, you have to understand where your audience is in the buyer's journey and how to communicate to them effectively at that stage. Much like dating, the way you approach them will depend on how comfortable they are with you and your offer.

 

In this episode of the podcast, I talk about: 

• The 3 different stages of the buyer's journey 
• What type of content resonates with the buyers in these different phases 
• The stage of a buyer's journey you want to leverage to grow your audience organically
• The different stages of a launch and how they correlate with your buyers journey

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/155

Entrepreneurs often get stuck with creating content randomly and not seeing any real results, so in an effort to solve this problem they create "content buckets" or rotate between a handful of content types. 

 

While that's a step forward, it still doesn't solve the problem of endlessly creating content that never moves the needle forward. You've just given them labels. 

 

So how do you really make sure that the social media content you create grows your audience and your business? I'm sharing a more effective way to think about content creation.

 

In this episode of the podcast, I talk about: 

• The 3 types of content you should be creating 
• The difference between promotional content and conversion content
• Content ideas for your social media
• A HUGE benefit to content type #3 that you don't want to miss out on

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/154

If you're currently a freelance social media manager, you might be wondering what's the next step? How can you expand your business when you're only able to manage so many clients? 

 

An agency model might seem too scary of a leap to make but it made all the difference in my income, my clients, and how I'm able to spend my time, and it can do the same for you too! I'm sharing how running an agency has changed my business and why you should consider growing from freelance to agency as well. 

 

In this episode of the podcast, I talk about:

• Going from charging $100 a week to 4-figure packages
• Why I chose to shift from freelancer to agency
• The benefits of having an agency
• The false comfort of being flexible with your services
• Where to find support in making the change from freelancer to agency

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/153

The way we create content for social media drastically changes constantly, and Teresa Heath-Wareing is no stranger to the changing tides of content creation. The way we use social media for business today is different from even 12 months ago and in this interview Teresa shares how those shifts have impacted the way we create content and how to keep attracting new leads and sales. 

 

In this episode of the podcast, we talk about: 

• What you should focus on if you only have a few hours a week for social media
• How to choose a platform to focus on for your business
• How much content you should be creating 
• The difference between create content as a solopreneur vs with a team
• Content Ideas and what to do if you run out of ideas

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest

Award winning International speaker, TEDx speaker, trainer, podcaster and business owner, Teresa works with businesses, entrepreneurs and marketers to help them enhance their digital marketing & social media efforts.

 

She is recognised alongside some of the world's social media & digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers. 

 

Teresa has spent the last 16 years in Marketing working with international brands such as Land Rover, Jaguar, Rightmove and Leadpages. 

 

She speaks and trains entrepreneurs all over the world. As well as in her online membership - The Marketing that Converts Academy. 

 

Teresa hosts a popular weekly podcast called 'Marketing that Converts' and has interviewed the likes of Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Star, James Wedmore, Mike Stelzner and Dean Graziosi.

 

Website https://teresaheathwareing.com/

Facebook
https://www.facebook.com/TeresaHeathWareingUK/

Instagram https://www.instagram.com/teresa_heathwareing/

Twitter https://twitter.com/theathwareing

LinkedIn https://www.linkedin.com/in/teresaheathwareing

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/152

It's time to talk about TikTok! It's one of the newest social media platforms to arrive on the scene but it very quickly took over the internet realm and has become a big contender for the social media giants like Instagram and Facebook. 

 

But what is TikTok exactly and what do business owners need to know about this platform, especially when it comes to using it for business?  

 

In this episode of the podcast, I talk about: 

• The pros and cons of TikTok as a user and content creator
• How being on tiktok and benefit your other social media channels 
• Deciding if TikTok is worth your time as a marketer
• What great content looks like on TikTok

…and more!   

 

This Episode Was Made Possible By:

 

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/151

The idea of planning social media content can feel like a daily chore. What do we say? When do we say it? And how do we balance social media time with the rest of our business building tasks? 

 

In this episode of the podcast, Kristen Westcott, a business growth and systems strategist gives a straightforward and easy to apply strategy for creating a social media content creation system that works for you.

 

We talk about: 

• The first thing to think about as you start to create content in batches
• How to plan your content based on what's topical
• How much time to spend on all of this 
• Some tools to improve your success 

…and more!

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest

Kristen Westcott is a business growth and systems strategist who has spent the last decade in the legal and education fields supporting leaders and students in the areas of goal setting, productivity, and project management. After recognizing her true passion lies in serving entrepreneurs, Kristen honed her skills as a Director of Operations. She quickly noticed that what was holding many business owners back wasn't a lack of drive or ability, but a lack of foundational systems that could support the day-to-day operations of a scaling business. These days, she spends her time helping online coaches, copywriters, and creatives scale without the frustration that massive growth often brings.

Website www.kristenwestcottmedia.com

Facebook https://www.facebook.com/kristenwestcottmedia/

Facebook Group https://www.facebook.com/groups/howtogrowyourbiz

Instagram https://www.instagram.com/kristen.westcott/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/150

3 Word Rebellion author and messaging expert Michelle Mazur is joining us today to give a different perspective on what marketing looks like online and why you don't have to follow the trends. 

 

What started off as a rant/blog post about how not to be a motivational speaker quickly turned into a business that challenged the status quo and encouraged other businesses owners to do the same. If you have a message or value that you want represented in your business, but you've been too nervous to rattle the cage too much, this podcast is for you!

In this episode of the podcast, we talk about: 

• The typical bro-marketing methods that keep value-based entrepreneurs feeling trapped
• The surprising new stat about people's attention span 
• A breakdown of Michelle's 3 word rebellion and social media strategy
• The truth about why you might feel like you're bad at marketing 
• The first step to getting started with ethical marketing 

…and more!

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest

Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion, host of the Rebel Uprising podcast and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business.

Website https://drmichellemazur.com/
Instagram https://www.instagram.com/drmichellemazur/

Twitter https://twitter.com/drmichellemazur

Facebook https://www.facebook.com/DrMichelleMazur

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/149