The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

There's been a dramatic shift in the business world over the past few years. There's no longer a strict separation between your business and what you value and believe personally. We've entered a new and exciting age of marketing where people not only want to know more about your core values, but they even expect to see it!

So how can we integrate our values into our marketing content? What does being an ally and an entrepreneur mean? I'm excited for you to listen to this week's interview with certified coach Erica Courdae.

In this episode of the podcast, we talk about: 

•  What allyship looks like
• The dangers of perfectionism to allyship
• The misconception behind your client avatar
• The direction content creation is heading in 2021

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome. This work has taken her into communities and onto national stages as a speaker and educator at noteworthy industry events like AltSummit, ShePodcasts Live, and Being Boss.

Erica is also the owner of an inclusive beauty salon, Silver Immersion, and the host of Pause on the Play, a podcast that features open dialogue on topics like company culture, visibility, and mindset. She lives in Maryland with her husband and two children.

Website: https://www.ericacourdae.com/?utm_source=shownotes&utm_medium=savvysocialpod&utm_campaign=interview

Instagram: https://www.instagram.com/ericacourdae/

Facebook: https://www.facebook.com/ericacourdae/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/138

For many business owners, 2020 was a year booked full of live events to both attend and host, but the pandemic forced a pivot that meant most of these events had to go virtual. But there are some unexpected benefits to the sudden change.

Lauren Caselli, formerly an event consultant for tech and SaaS companies, knows all about how to leverage social media to market an event and she shares how she's helped her clients get the most from their virtual events and build an engaged and enthusiastic audience.

In this episode of the podcast, we talk about: 

• How the pandemic changed different industries 
• The difference between structuring virtual and live events
• The unexpected benefit to hosting virtual events
• Preparing your virtual event for success
• How to use social media to build excitement about your virtual event

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Lauren Caselli is a former event consultant who worked with tech and SaaS to help create strategic live events for their digital and founder communities. A former event host for the 8-time sold out Boss Lady Bash with 15 years of industry experience, before 2020 crashed the Live Event industry, Lauren helped clients create better events that build customer loyalty and recurring revenue, either through their products or through the event itself.

Instagram: https://www.instagram.com/laurencaselli_/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/137

A lot has changed in the social media world but it still remains a powerful tool to launch your newest offer. But before you start your launch, I want you to think about all the things you need to have prepared beforehand. 

We get so excited about the launch itself, that we forget all the time and energy that needs to go into actually marketing that product. You'd be surprised just how much time it takes to properly promote a successful launch. If you want it to stand out from the hundreds who are also sharing their message on social media this podcast is one to tune in to.

In this episode of the podcast, I talk about: 

• The importance of repeating your message on social media
• The number one challenge people face when launching on social media
• Different stages of the buyer's journey
• How much time should you give yourself to launch

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/136

Trying to find a way to get your marketing emails to stand out from the rest? Tarzan T-Boss has spent nearly 5 years studying what kind of email content resonates with her audience the best and how to separate herself from the crowd. 

Her willingness to try something different showed her that her audience didn't necessarily want more "insider secrets" about strategy like everyone else was doing, but wanted a more personable, authentic look into her life as a business owner.

In this episode of the podcast, we talk about: 

• What kind of copy Tarzan's audience gravitated most towards 
• Being vulnerable and authentic in your copy
• How to use feedback to improve your copy (without taking trolls personally)
• Using Instagram to help you create email content
• Tarzan's best copywriting tip for writing emails that connect with your audience

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free 

About the Guest

Tarzan Kay is an email marketing expert who teaches how to sell big with truth-infused, story-based emails.

Tarzan is a former copywriter-for-hire who specializes in fun-to-read, more-addictive-than-Netflix email copy. Her online courses teach course creators how to infuse their emails with story and make consistent sales without using harmful persuasion strategies.

In a previous life, Tarzan was a music major and – like so many copywriters – did a 3-year stint in law school, en français! She found her way to the online space through blogging and social media ("What's up, overdue credit card bills and low-paying clients!").

When T-Boss isn't writing delectable emails from behind a desk, she can often be found taking mid-day dunks in the ice bath a la Wim Hof, solving a Rubik's cube, or singing show tunes in the shower.

Tarzan lives in Niagara with her partner and two kiddos.

Website: https://tarzankay.com

Instagram: https://www.instagram.com/tarzan_kay/

Facebook: https://www.facebook.com/tarzankayspage/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/135

Social Media is an amazing tool to grow your business by leaps and bounds, but with all the million different options available, it can quickly become overwhelming and seemingly unmanageable. And when you start trying to do everything at once, you might even find that your efforts aren't getting any real results.

So what's the best way to use social media without being stretched too thin and still be effective?

In this episode of the podcast, we talk about: 

• How Toni went from a certified yoga instructor to a sought after social media manager
• Building trust with potential clients/customers on social media
• The power of simplifying and focusing on the basics
• Strategically using templates 
• How often you should be posting on social media
• Finding support and guidance in mentorships

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

The LinkedIn Jumpstart Challenge

Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021. https://onlinedrea.com/linkedin

 

About the Guest

Social Media Strategist, Content Creator and Project Manager helping consultants and small to medium size businesses stand out on social media to gain visibility, connect with ideal clients and drive sales.

Toni has over 10 years marketing and project management experience with a focus on

creating and implementing strategic initiatives. Her specialty includes identifying the areas where support can have the most impact then creating processes and systems to ensure those needs are prioritized and fulfilled.

Building strong collaborative relationships with her clients is a top priority.

Instagram: http://www.instagram.com/toni.jakes.tyler

Facebook: http://Facebook.com/innovativevirtualsolutionsllc

LinkedIn: https://www.linkedin.com/in/tonijakestyler001/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/134

While LinkedIn used to be perceived as a resumé, in 2021, many business owners are using this social platform as a tool to grow their business. 

 

This week, we're sharing a recording of a live stream talking about some of the biggest mistakes businesses make on LinkedIn.

 

Tune in to learn: 

• Why you shouldn't focus on your job title and what to focus on instead
• Why leaning on your past job history isn't the best strategy
• How to think about making new connections
• A huge perk to joining the LinkedIn Challenge

…and more!   

 

This Episode Was Made Possible By:

 

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

LinkedIn Challenge

It's time to transform your LinkedIn into a lead-generating tool for your business.

 

Join the Savvy Social School community on January 25 for this 5-day challenge where you'll get:

✨ 5 Actionable Video Trainings

✨ The LinkedIn Challenge Video

✨ The LinkedIn Challenge Score Card

✨ A Live Q&A Session

... and more!

 

PLUS there will be prizes, bonuses, and opportunities to get feedback along the way.

Join here: https://onlinedrea.com/linkedin

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/133

It's the question on everyone's mind… Should I be using Instagram Reels in my business? 

 

Well, the answer isn't as straightforward as you might think… Because, YES, it all depends on your unique business needs and strategies. Reels can be a massively powerful tool for certain businesses, and for other businesses... it just doesn't make much sense to get into Reels. 

 

So how do you know if Instagram Reels is a tactic you can use in your business strategy? By answering three very important questions...

 

In this episode of the podcast, I talk about: 

•  What the heck Instagram Reels is 
• The differences between TikTok and Instagram 
• Strategies vs Tactics
• The 3 key questions to consider before jumping into Reels for your business
• How Social Media Managers can apply this with clients. 

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster

 

The LinkedIn Jumpstart Challenge
Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021: https://onlinedrea.com/linkedin

 

Join us for our Instagram Reels Workshop with Libby Collett https://onlinedrea.com/reels

 

Go to the show notes for all the resources mentioned in this episode - https://onlinedrea.com/132

This month, we're talking all about LinkedIn and how we as marketers can leverage this platform in 2021.

 

In this episode of the podcast, we talk about: 

• How to get build your profile to attract the RIGHT people
• The best way to encourage engagement on LinkedIn
• What you should be focused on for LinkedIn Success

…and more!   

 

This Episode Was Made Possible By:

 

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

The LinkedIn Jumpstart Challenge

Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021. https://onlinedrea.com/linkedin

 

Memorable Quotes

• The best content is from your clients. Whatever your clients' challenges are...write about those.
• LinkedIn actually rewards dwell time. The longer someone is on your posts, they believe that the content is better so they will spread it further.
• You could have the best content, but if you're not triggering the algorithm, you're not going to get the views.

 

About the Guest

Paul Higgins is a High Performing Business Mentor, podcaster, and published author who helps 7 Figure Business Owners with Sales & Teams so they can BUILD LIVE & GIVE

Website: https://paulhigginsmentoring.com

7-Figure Business Assessment: https://paulhigginsmentoring.com/assessment

LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/

Twitter: https://twitter.com/PaulHiggins555

Facebook: https://www.facebook.com/Paulhigginsmentoring/

Instagram: https://www.instagram.com/paulhigginsmentoring/

 

Go to the show notes for all the resources mentioned in this episode - https://onlinedrea.com/131

Over the past few years, I've seen my students and clients reach their goals faster and with less energy.

 

➡️ They're posting less and getting more results.

➡️ They're connecting with quality people (and they've left the vanity numbers behind).

➡️ They're having actual conversations with potential clients, collaborators, and partners.

And this is all because of LinkedIn.

 

In this episode of the podcast, I talk about: 

• Some of the BIG changes LinkedIn made this year
• 7 reasons to consider LinkedIn Marketing in 2021
• LinkedIn's stance on building community

  This Episode Was Made Possible By:

 

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

The LinkedIn Jumpstart Challenge

Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021.

https://onlinedrea.com/linkedin 

 

Go to the show notes for all the resources mentioned in this episode - https://onlinedrea.com/130

Social media is changing rapidly and we're going to have to shift how we do things in 2021 to keep up. Wondering what changed this year? Looking for how to be fresh and current in 2021? 

 

In this episode of the podcast, I talk about: 

•  What changes social media saw in 2020 
• A few predictions for what 2021 will look like 
• How brands can stay relevant and fresh
• How my company is pivoting this  year

…and more!   

 

This Episode Was Made Possible By:

 

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster

 

Resources Mentioned

Episode 75: Social Media Marketing: 2020 Predictions & Trends - https://onlinedrea.com/075

Savvy Social School - http://savvysocialschool.com/ 

Thrive Mentorship Program - https://savvysocialschool.com/p/thrive 

Brittney Lynn - https://brittneyllynn.com/

Rachel Kay Albers - https://rkaink.com/