The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Imagine having to rebrand your company, change your messaging and your whole website. Now imagine doing that again. No, thanks, right? Anna Dievendorf from Fanbooster joins me to share how Traject did just that: survived the shift from Social Report to Traject Social and now Fanbooster, how they managed to keep going after losing vital Instagram functionality, why transparency and communication with customers will always be a top priority, and how being "customer-obsessed" can help gain the trust you need from clients as you navigate social media together!  

In this podcast episode, we share: 

• Why transparency is so important with clients and employees
• The power of open office hours and hosting 1:1 conversations with clients 
• Advice for how to become customer-obsessed and give customers what they really want 
• What's next for Fanbooster and what isn't 
• Suggestion for building a posting schedule and marking your posts as evergreen 

Memorable Quotes: 

• "We really invest a lot of time into creating face to face ways that our customers feel like they have a voice." 
• "I would really encourage any other social media management platform to take that time, to really understand how the customers are using it, and have those conversations with them…" 
• "As someone who's an agency owner and teaches other people who are budding social-preneurs, I think that tools like these are great to have in our back pocket."

About Anna:

Anna Dievendorf is the Marketing Manager across all brands in the Traject family. She's focused on creating valuable content for her fellow marketers, and engaging with the marketers who rely on the Traject tools through social media, emails, blogs, and webinars.

Connect with Anna:

Traject

LinkedIn

Mentioned on this Episode:

Coupon code: Savvy - 50% off your first month of Fanbooster membership!

• Fanbooster by Traject: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Want proof that you can make money AND save time and energy by creating valuable content you can easily repurpose in multiple ways? Joe Sanok visits with me and breaks down what he's been doing on social media, what he recommends for his clients, different ways you can reuse LinkedIn and Facebook Live content to reach a larger audience, and how to market it in a way that makes implementation fast and easy for your clients!   

In this podcast episode, we share: 

• How Joe created podcast episodes from LinkedIn groups 
• Joe's process for creating and packaging valuable content ready to sell 
• Advice for finding the content your audience wants and growing your network    
• Experimentation mindset vs. Pass/Fail mindset    
• Joe's approach for creating FB Live content and how to strategically repurpose content   
• Joe's strategy for outsourcing his social media  
• The difference between responding as a brand vs. a solopreneur 
• The benefits of using Doodly videos
• Details about Joe's Podcast Launch School  

Memorable Quotes: 

• "...It's a difference between an information gap versus an implementation gap; to implement, it's speed..it's not whether or not the info's there; it's let's get some speed going here and tell you what to do."
• "You should never be on a social media that you hate. Start with social media you enjoy." 
• "The more we can set aggressive boundaries on our schedule, the more we can get done." 
• "Fall in love with the pain and the people before you pitch the product." 

About Joe:

Joe Sanok is a keynote and TEDx speaker, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast. With interviews with Pat Flynn, John Lee Dumas, and Lewis Howes, Joe is a rising star in the speaking world!

Joe is a writer for PsychCentral, has been featured on the Huffington Post, Forbes, GOOD Magazine, Reader's Digest, Entrepreneur on Fire, and Yahoo News. He is the author of five books and has been named the Therapist Resource top podcast, consultant, and blogger.

Connect with Joe:

Website

Instagram

Facebook

Twitter

Links Mentioned:

Freebie: over 30 resources (including guides, e-books, checklists, etc.) to help users start, grow, and scale their private practices.

Doodly

Podcast Launch School

• Fanbooster by Traject: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Ever feel like you're showing up in all the social media scenes but you're still not booking as many clients as you want or your business isn't growing like you thought it would? Matt Johnson shares the power of narrowing your niche, how to create impact with a small audience, why he focuses on only one social media channel, and how the "no new content" strategy can create the engagement you're looking for!    

In this podcast episode, we share: 

• Why your podcast and business must be aligned if you want to experience growth 
• The 3 Stages of Influence and the power of being "known" 
• The difference between pursuing the few vs. the many in your niche 
• How to reach people online in a world where organic reach is dropping
• How to build your business with engaging content without creating new content 
• Matt's approach for growing and nurturing his audience and repurposing content 
• Advice for staying focused on the people you're serving 

Memorable Quotes: 

• "The 3 Stages of Influence are get seen, get noticed, and get known."    
• "Don't go after the mainstream. Find one thing that you can offer to the highest end of the market, go directly to them, work with them until you make it work, and then package it and go start selling it to other people."
• "If you're not going to be engaged somewhere, you might as well not show up there with content. There's nothing is wrong with you, but if you don't show up and engage, that's what's wrong." 
• "There are certain things only YOU can do." 
• "The best business to be in is the one people are asking you to start." 

About Matt:

Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous.

Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia.

Connect with Matt:

Website

MicroFamous Community

Facebook

LinkedIn

Links Mentioned:

Free MicroFamous Book

• Fan Booster by Traject: Social media management should be social. Let us do the heavy lifting so you can engage with your fans and create a supportive community for your client's brand.
• Traject Social: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

2020 has tested how every business connects with clients, and social media has proven itself as a reliable and impactful resource over and over again. Want to make sure you're leveraging social media in the most meaningful way possible? Learn the 4 stages of my Social Media Success Framework to improve your social media strategy now!       

In this podcast episode, I share: 

• Why you want to start with the end in mind when building your social media strategy 
• The power of knowing your preferences and creating a balance for your social media strategy   
• 4 Stages of Social Media Success Framework:

               Stage 1 = Build 

• 3 W's: What do you sell? Who is it for? Why does it matter?
• Focusing on the transformation you offer
• Understanding next steps, lead magnets, sales funnels, and your last step for clients
• What your digital brain entails and why it's important for your business

               Stage 2 = Create 

• Foundational Content
• 5 Pillars of Content 
• Helpful Savvy Social Podcast episodes about posting, scheduling, captions 

                Stage 3 = Grow 

• Savvy Engagement Growth Recipe: Liking, Commenting, Follow, Direct Message
• Tips for networking and starting genuine conversations on social media 
• How to make the most of your time on social media 

                Stage 4 = Accelerate  

• Paid advertising  
• Facebook Groups and whether or not to create your own  
• Leveraging other networks to build collaborations
• Podcast Guesting opportunities       
• Outsourcing your social media

Memorable Quotes:

• "When we look at other people's social media accounts, we see the tree and we don't see the seed they started with." 
• "Social media is nutrients for our business; it's something we have to keep doing."
• "Whether you have a product or service—whatever your offer is—focus on the transformation." 
• "Your digital brain is where your concepts live."
• "A good rule of thumb is if you wouldn't say it to someone randomly in Starbucks, don't say it on social media." 

Links Mentioned:

Get 100 Followers in 10 Days Challenge 

My Agency Vista Profile

OnlineDrea YouTube Channel

Free Course: Social Media Success Framework

Episode 83—Writing Promotional Social Media Captions 

Episode 70—Planning Your Social Media Posts

Episode 103—Pros and Cons of Starting a Facebook Group

Trello

Asana 

• Traject Social: The world's most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take center stage. And we're proud of the work we do. 
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

When's the last time you had a genuine conversation on social media? What does it feel like to have real engagement instead of just a like or a follow? Nikki Rausch breaks down how to treat social media as a conversation, the power of asking specific questions on social media, how to convert engagement into sales, and why saying goodbye to some people means welcoming those who are truly ready to work with you!  

In this podcast episode, we share: 

• Why Nikki believes "Creating Curiosity" is a crucial step in the sales process 
• Different strategies for increasing engagement on social media 
• How conversations on social media and specific questions can lead to sales 
• The value of relationships and putting the client first  
• Why it's okay to NOT chase clients and how Nikki attracts new clients to build her list 
• What to avoid when trying to connect with your ideal client  
• Details about Nikki's Free E-Book: Closing the Sale 

Memorable Quotes: 

• "A lot of people on social media do a lot of talking at people instead of talking WITH and I truly believe a sales conversation should be a "with conversation" and not an "at conversation." 
• "If it's apparent that I do have a solution for them, then I'm going to ask for their permission before I just start selling, and say: Based on what you've shared, I do have a sense that this class might be a good fit for you, are you interested to learn more about it?"   
• "Relationship first, repertoire always—that to me is putting the client first." 
• "Bless and release those people who are not gonna buy from you or just aren't ready yet. And that's okay—there are still ways for them to stay engaged with you, you're still connected on social media, they're still on your list."
• "Ask questions instead of telling people what you know about them." 

About Nikki:

After 25 years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki Rausch decided to trade in her road warrior status so she could help entrepreneurs sell in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients. Now, as a sales coach, author, speaker and founder of Sales Maven, Nikki transforms the misunderstood process of "selling" into techniques, tools, and tips that can be successfully incorporated into a process replicable by anyone whose livelihood relies on selling a product, a service, or themselves. When she's not helping business owners move their clients along the 'Selling Staircase', Nikki enjoys taking in all the beauty that living in the Pacific Northwest affords her.

Connect with Nikki:

Facebook

Podcast

Website

Instagram

LinkedIn

Twitter

YouTube

Links Mentioned:

Free E-Book—Closing the Sale: Simple Tips to Increase Your Confidence

• Traject Social: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Building a brand identity is a crucial cog in the business machine and influences the overall production of your content and marketing. Amanda Shuman explains how brand strategy plays into your social media plan, how she builds out her own social media strategy, the importance of keyword research for social media videos, and the power of relationships to create loyal customers that will want to work with you again and again! 

In this podcast episode, we share: 

• What to consider when creating your brand strategy
• How to translate your brand identity into social media content
• Amanda's goals for her social media strategy
• 4 Levels of marketing your business: attract, community, convert, loyalty
• Amanda's YouTube strategy and favorite tools for optimizing her videos for searches  
• How Amanda nurtures her Facebook community 
• Amanda's approach for boosting engagement on Live videos
• Why Amanda focuses more on Instagram stories vs. posts
• What tasks Amanda outsources for her social media strategy 
• Amanda's favorite part of her service "Launch Strategy"
• Details about Insider Emails and special offerings for Amanda's community  

Memorable Quotes: 

• "Your brand design is only one gear to this big puzzle."
• "Remember: People are not seeing every single post you put out; they're not as involved in your brand as you are." 
• "YouTube is a giant search engine and you want your videos to be found." 
• "When it comes time to book clients or promote a course, these people are ready to go because I've given them so much and I've built such good relationships with them."  

About Amanda:

Amanda is an award-winning website designer and brand strategist. She is also the founder and designer behind Carrylove Designs. Amanda is passionate about strategic design and believes pairing a beautiful brand aesthetic with an intentional website strategy is the cornerstone for success and booking clients effortlessly.

Connect with Amanda:

Website

YouTube

Instagram

Facebook

Links Mentioned:

Free Insider Branding, Website, and Marketing Tips 

Sunny Lenarduzzi

TubeBuddy

vidIQ

Planoly

• Traject Social: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

If you have a brand or business that connects with a variety of audiences, it might seem like a good idea to have multiple Instagram accounts. But is another account what your business needs? Learn the pros and cons of creating multiple Instagram accounts, common reasons why people choose separate accounts for their business or brand, and the power of knowing the choice is yours!  

In this podcast episode, I share: 

• Pros of having multiple Instagram accounts  
• Cons of managing multiple Instagram accounts  
• Scenarios of why you might consider multiple business Instagram accounts

Memorable Quotes:

• "By separating those Instagram accounts, you can really cater content to those specific people."
• "When you're looking at the cons of having multiple Instagram accounts, you're looking at DOUBLE the content."  
• "Keep that one personal brand and give yourself the space to explore other things under that personal brand." 

Links Mentioned:

Savvy Social School

OnlineDrea YouTube Channel 

• Traject Social: The world's most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Whether your business provides done-for-you-services or coaching and consulting packages, Facebook Groups present a surefire way to connect with potential clients already looking for what you have to offer! Alma Bradford experienced phenomenal success by leveraging Facebook Groups and explains how to decide if you should join more Facebook Groups or start your own, how to encourage more engagement in your group, ways to monetize and manage your group, the power of being clear with your clients and community, and more!     

In this podcast episode, we share: 

• Strategies for joining other Facebook Groups vs. Creating your own Facebook Group 
• Advice for monetizing your Facebook Group by using it as a lead magnet 
• 2 Ways to build engagement in your Facebook Group: Be clear and create conversations 
• How to know if your Facebook Group is working for your audience 
• Tips for moderating your Facebook Group 
• The importance of being clear about your purpose, niche, and ideal client when creating your Facebook Group 
• Recommendations for using videos in a Facebook Group to connect with your ideal client    

Memorable Quotes: 

• "Focus on what really matters, which is building your foundation and talking to potential clients." 
• "Your Facebook Group is a lead magnet—you would offer a free download, a free template, a free training, free video…" 
• "The more niched your group is, the more engaged it will be."    
• "You have to think about your Facebook Group as a business; it is a part of your business and treat it like that. You don't want to go in there and just give away free content…everything has to be very strategic."

About Alma:

Alma Bradford is a business strategist for female consultants in the B2B space. She specializes in helping marketing consultants scale through social selling.

Connect with Alma:

Website

Instagram

Facebook Group

• Traject Social: The world's most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Social media's not going anywhere anytime soon so why not leverage the most popular platforms to build the business you've been dreaming about? Gertrude "Gee" Nonterah knows what it's like to leave the 9-5 world and become a successful freelancer. She explains the ins and outs of searchable social media platforms, the best strategy for posting videos on YouTube, her approach to building a social media content strategy, and how to find and grow an audience that's already looking for you! 

In this podcast episode, we share: 

• How Gee used social media to drive traffic to her first blog 
• Why Gee believes in creating searchable content for YouTube
• Suggestions for creating relevant videos that will boost your audience
• How Gee shares her content on social media using thumbnails  
• Other types of content Gee posts on social media 
• Why consistent content and providing value can help build your business 

Memorable Quotes: 

• "With freelancing, you don't need a crowd, you don't need a social media following. You just need a client, or 2 or 3, to make a full time income..." 
• "When you're doing a service...it doesn't stop after you get the client. You have to show up and deliver and continue serving them."
• "I talk about searchable content but it doesn't mean non-searchable video content isn't relevant, either." 
• "I wind up creating content around my content to drive people into that funnel so that they ultimately find my paid products."

About Gee:

Gee Nonterah is a former registered nurse and medical scientist turned freelancer writer, author and online content creator.

Gee is the host of the Create & Prosper Show, a podcast that helps aspiring writers create stellar content and build profitable businesses. She is the host of the YouTube channel of the same name (Create & Prosper) that now has 1400 subscribers.

Gee started blogging in 2014 as a way to chronicle her journey to financial freedom using online business and succeeded in using the blog and social media to build a successful freelance content creation business from scratch. 

When she is not creating client content, her own content or writing books, Gee enjoys a good spy movie.

Connect with Gee:

Website

LinkedIn

Instagram

YouTube

Links Mentioned:

Freebie: Free first chapter of Gee's new book, Win At Freelance Writing 

vidIQ

TubeBuddy

• Traject Social: The world's most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Ready for more calls to lead to deals instead of dead-ends? Learn how to approach discovery and sales calls with a boss mindset using my solid 5 Point Sales Call Strategy so you can confidently close the deals you deserve!        

In this podcast episode, I share: 

• How to know if you're making calls with an employee mindset or boss mindset  
• My 5 Point Sales Call Strategy:
  • 1- Guide the Call
  • 2- Ask Questions
  • 3- Position Yourself as an Expert
  • 4- Allow for Follow Up Questions
  • 5- Ask for the Sale 

• Details about my new Mentorship Program and my secret goal for social media managers

Memorable Quotes:

• "I want you to show up to these calls with a boss mindset and not an employee mindset."
• "You are a boss. You own a business. You are not an employee...when you show up like a boss, you're setting yourself up for success…" 
• "Make sure you get that answer and that response on the call...that will save you tons of time and also give you the opportunity to speak to their objections…"

Links Mentioned:

Mentorship Program for Social Media Managers

OnlineDrea YouTube Channel 

• Traject Social: The world's most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media