The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Whatever industry you might be in, connections, consistency, and providing real value are key to the success of any business. Kendra Swalls talks with me about how to use Facebook groups to network with clients, her Instagram growth strategy, the power of getting personal on Instagram Stories, how photographers can use social media to connect with potential clients, and more!

In this podcast episode, we share: 

• How Kendra used Facebook groups to grow her business
• Kendra's approach to posting on social media 
• Why providing value for your clients is so necessary 
• Kendra's strategy for attracting new clients on Instagram
• What Kendra has learned by using curated and personal posts on Instagram Stories 
• Advice for photographers using social media to build a new business      
• Details about Kendra's Free Marketing Guide and Business Builders Membership 

Memorable Quotes: 

• "I'm big on the idea of giving more than what I'm asking for in return."
• "I want my ideal client that's watching me on social media to feel like she's connected to me and to feel that she's getting something of value and that I'm not just selling to her all the time."  
• "I've noticed that the more I post to Stories, the more people are following me, the more people are interacting with my feed content, and the more people are viewing my Stories, so it's just that consistency that's really helpful."   

About Kendra:

Kendra Swalls is a former elementary school teacher turned photographer and entrepreneur who is helping women let go of the notion that perfection equals success. She founded Paisley Layne Photography and is on a mission to help women not only launch their dream business, but to show them all of the marketing and social media tips and tools she's learned on her own journey. She wants women to know that balancing motherhood and your career is definitely possible and achievable.

Connect with Kendra:

Website

Instagram

Facebook

Links Mentioned:

Girl Means Business Free Marketing Guide

Business Builders Membership

• Traject Social: The world's most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Have you ever read content that convinced you to finally sign up for a workshop or buy a product or service? That's the power of conversion copy. Chances are if you need to increase your business's profit, you need to up your conversion copy game. 

Prerna Malik joins me to discuss what conversion copy is, her "4 S" strategy to creating social media content that converts, how to research your potential clients and customer's needs, how to avoid turning social media into sales media and more!  

In this podcast episode, we share: 

• What conversion copywriting entails and why it's different from content writing 
• The 4 S Formula: Stories, Scenes, Sage, Sales
• Prerna's approach to social media  
• Different ways to research in order to write conversion copy 
• Details about the Profits on Tap Incubator 

Memorable Quotes: 

• "Content writing engages and educates; copywriting engages, educates, and empowers you to purchase." 
• "Social media has the power to bring the world together...the potential for entrepreneurs is huge if you use it the right way and don't just turn it into sales media instead of social media."  
• "I'm not pitching—I'm just talking about what I'm working on."
• "Even if you don't have an audience, you can still do really in depth research on your ideal clients or customers just by tuning into social media communities…"

About Prerna:

Prerna Malik is a certified conversion copywriter who has mastered the recipe for writing copy that balances persuasion and personality with the scientific precision of conversion science ensuring you get the ROI your business deserves. Co-founder of Content Bistro, she and her husband, Mayank have worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Amy Porterfield, Dr. Eric Zielinski, Alli Worthington, Bushra Azhar, Tsh Oxenreider and others! Creator of the Connection-Conversion ™ framework, she specializes in creating sales pages, emails and website copy that woo hearts, minds and, of course, wallets. 

When she isn't helping her clients rake in wild sales, you can find her teaching service businesses how to scale minus the stress using the art (and science!) of profitable packages in the Profits on Tap Incubator. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen or traveling the world with her husband and business partner, Mayank and their daughter, Manini.

Connect with Prerna:

Content Bistro Website

Instagram

Facebook

Twitter

Links Mentioned:

Profits on Tap Incubator: Free Masterclass for Service Businesses

OnlineDrea YouTube Channel

• Traject Social: The world's most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

I recently posted insightful tips I wish I'd known when I first started my business, and now I'm adding to that list by sharing valuable online tools that will save you tons of time and frustration. If you want to grow your business, have more time to focus on your clients, and show up in a more professional way, be sure to have a look at how these tools can help you!    

In this podcast episode, I share: 

• The benefits of using online tools for your business 
• Favorite online tools for branding 
• Recommended online tools for project management 
• Which online tools are great for delivering your services   

Memorable Quotes:

• "I found that over time, I was able to get ahead a lot faster by investing in some of these tools."
• "Time equals money, so if I'm not spending time fiddling around with something, I'm spending time actually creating content for my clients or going out and finding new clients, which is the best way to grow your business."
• "My clients love that I'm using these tools because they feel like they can trust me as a professional and they feel confident investing in me…I'm able to deliver a seamless product and a seamless client experience."   

Links Mentioned:

Free Business Building Blueprint for Social Media Managers

OnlineDrea YouTube Channel

Branding Tools:

Bluehost 

Web Host Face

Bluchic 

Project Management Tools: 

Asana 

Toggl 

Paypal 

Dubsado

Zoom  

GSuite 

Slack 

Service Delivery Tools: 

Canva 

AirTable 

Google Docs / Google Spreadsheets 

Traject Social 

Facebook Creator Studio 

Kapwing 

• Traject Social: The world's most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Can you believe we're halfway through 2020? Is your business where you want it to be? Whether you're just getting started or want to take your business to the next level, check out these 8 super helpful tips that I wish I'd followed when I began my own social media business! 

In this podcast episode, I share: 

• 1: Start with your WHY 
• 2: Choose an angle: It doesn't have to be a niche! 
• 3: Dive in with both feet 
• 4: Practice copywriting 
• 5: Focus on reporting and strategy 
• 6: Hire a mentor
• 7: Talk more about what you're doing 
• 8: Collaborate, connect, and partner with others   

Memorable Quotes:

• "If I were to start today, I would choose an angle: niche, platform, or service."
• "Sometimes you have to just DO in order to learn. There's no greater tool than doing."  
• "Become so valuable to your clients that they cannot imagine their business running without you. Become a habit in someone's life. Become their go-to resource. Become embeddable."
• "Having a mentor is like turning up the speed dial on your success."
• "Get out there and talk about it: You never know who you know." 
• "Connect with other people who have the same clients you have but are not your competitors."  

Links Mentioned:

Free Business Building Blueprint for Social Media Managers

Free Birds

Podcast Buddy

• Traject Social: The world's most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Systemic racism is real. Thankfully, there are daily actions we can all do with just a little more intention and practice to help create the change we need. Alethea Cheng Fitzpatrick visits with me to discuss what diversity, equity, and inclusion means for digital businesses, why self-awareness is crucial to changing systemic racism, how to co-create space for your community to share experiences, the power of asking "tell me more" and how to have necessary conversations so we can keep moving forward together!         

In this podcast episode, we share: 

• What diversity and inclusion means for digital business owners
• Recommendations for how to be more aware of the internal work we all need to do
• Advice for how to share with transparency and accountability 
• How to lower the cost for people in your community to speak up 
• The power of asking questions and the "tell me more" method 

Memorable Quotes: 

• "When we're talking about systems of oppression, we're not just talking about what's visible but about what's invisible…"
• "Inclusion is really where everyone feels not just that they belong, but they really feel valued for the uniqueness they bring to the table."  
• "I do believe the work has to start with ourselves and looking at what assumptions we're making, about who we're talking to, who's even in our social networks, what voices we're hearing, what perspectives we're hearing, what media we are consuming…"
• "Speak from your own healing while also centering on the most impacted."
• "It really centers on actually not trying to educate or convince someone but really speaking for yourself."   

About Alethea:

Alethea Cheng Fitzpatrick is Principal and Founder of Co-Creating Inclusion, a diversity, equity, and inclusion firm with a focus on shifting culture and driving equity through strategic consulting, leadership & team development, workshop facilitation, and business integration. Her mission is to help people, teams, and organizations create culture transformation through inclusion and belonging in order to co-create the conditions where all can thrive and do their best and most fulfilling work.

Alethea is in her element when she has the opportunity to impact all aspects of an organization through an integrated approach that leverages her ability to deal with ambiguity while driving the work forward.

She holds a Diversity and Inclusion Certificate from Cornell University, and is an MBTI Certified Practitioner and certified leadership coach. Her clients include corporate as well as non-profit organizations and private clients across a variety of industries.

Alethea started her career as an architect with a BArch from Pratt Institute, and she spent almost 20 years managing workplace strategy and corporate headquarters projects for major global brands. Born and brought up in the UK, Alethea lives in Brooklyn with her husband and her 8 and 11 year old boys.

Connect with Alethea:

LinkedIn

Co-Creating Inclusion Website

Request a Consult with Co-Creating Inclusion

Links Mentioned:

Freebie: http://dismantlingwhitesupremacy.com  For my personal reflections on confronting the truth about white supremacy, sign up for 30 Days of Courage, a series of 30 daily emails followed by weekly reflections.  

• Traject Social: The world's most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Have you noticed Facebook's latest updates? While some of the changes are for the better, how Facebook is adapting its approach to group content comes with legit challenges. 

For this episode, I'm sharing Lesson 1 from Module 8 of the Savvy Social School's new Facebook Savvy Course. I discuss important questions that'll help you determine if you're truly ready to create your own free Facebook Group, the pros and cons of free Facebook Groups, and why it's okay to think twice before you become the admin of a new Facebook Group community! 

In this podcast episode, I share: 

• Questions to consider before you start a free Facebook Group 
• My advice if you need to rethink your Facebook strategy 
• The pros and cons of starting a free Facebook Group 
• Details about the Facebook Savvy Course and Savvy Social School 

Memorable Quotes:

• "I know some of you want to keep your business and your personal life separate but that can be a challenge with Facebook Groups."
• "Ask yourself this question: If I started a Facebook Group today, do I have enough influence to get 100 members?" 
• "It does take time and energy to nurture a free community."  
• "Facebook is prioritizing Group content right now...they're going to show that post in the feed more so than a Facebook Page post…"  

Links Mentioned:

OnlineDrea YouTube Channel

Social Media Success Framework—Free Course

• Traject Social: The world's most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

We've all seen social media feeds with a clear color theme and aesthetic. However, just because a post is attractive doesn't mean it has a clear message.  

Christi Cooper explains what to think about when creating your social media designs, the 4 principles of a design that sells, what to look for when hiring a designer, and how design can inspire your audience to action instead of just making your posts look pretty!

In this podcast episode, we share: 

• What inspired Christi to shift her social media strategy to include more participation in groups
• Christi's process for creating connections on social media 
• How design and social media work together 
• What to consider when creating your social media designs 
• 4 Principles of a design that sells: attractive, compelling, clear, easy
• Suggestions for hiring your own designer  
• Details about Christi's free assessment for your sales page 

Memorable Quotes: 

• "I always think of those social media posts as something that is often like that first impression you're making to people."   
• "A lot of people think consistent means it has to look the same. And it doesn't have to look the same, it just has to have the same vibe of your brand throughout all of your touchpoints with your target audience."  
• "If someone's looking at your post for the very first time and has never seen any of your content before, they should get it." 
• "You definitely want to err on the side of clear vs. cute. People have short attention spans and if they don't understand something, they'll just move on." 

About Christi:

Christi Cooper is the designer and creative strategist behind Cooper & Heart Creative where she works with service and education focused businesses to help them up-level their brands by creating sales pages, websites & branding they LOVE so they can feel confident, connect with their people, and make more sales.

Connect with Christi:

Website

Instagram

Facebook

Links Mentioned:

Free Sales Page Assessment Tool to Maximize Your Conversions

Onlinedrea.com/102 

• Traject Social: The world's most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Whether you're an experienced coach or just jumped into the online coaching world, how you show up and connect with others on social media can create the foundation you need to reach the audience you want to serve most. Lee Chaix McDonough explains how she used Facebook Groups to build her business, how she launched her podcast on social media, her approach to social media and how that difference helps her stand out, and why service and empathy always come first!         

In this podcast episode, we share: 

• How Lee's Facebook Group helped build her business and connection to her audience 
• The challenges and successes Lee has experienced using a Facebook Group 
• How Lee used an email opt-in to grow her initial Facebook Group
• Advice for growing your online presence and credibility by using Facebook Groups 
• How Lee planned the launch for her podcast and what happened post launch 
• Lee's social media strategy and what tools she uses to plan her posts 
• How Lee nurtures her online community 
• Advice for navigating clients who need 1:1 work vs. direct messages 
• Details about Lee's Coaching Superpower Quiz 

Memorable Quotes: 

• "What really made a difference for me is when I decided it's time for me to use social media as a way to connect...and not just find clients but actually connect with people." 
• "Show up and serve. Be generous with your knowledge. People will trust you and they'll follow up for more."  
• "I find Instagram Stories is a great way to share in-the-moment-things so you can keep your posts a little more curated, a little more planned."
• "Once you've served first and then you go towards the sale, for me it's an aligned approach to it."     

About Lee:

Lee Chaix McDonough is the CEO and Founder of Coach With Clarity, a membership site for intuitive, heart-centered coaches. She is also the host of the Coach with Clarity podcast and author of the #1 Amazon book, ACT On Your Business. After over a decade as a clinical social worker and public health professional, Lee became credentialed as a coach through the International Coach Federation and now provides ICF-accredited continuing coach education for intuitive, heart-centered coaches. Her Coach with Clarity® framework fuses meaning, mindset, and mindfulness with grounded intuition and solid business strategy to help coaches and clients excel at entrepreneurship and transform their lives. Lee lives in North Carolina with her husband, two sons, and her pug Phineas.

Connect with Lee:

Website

Instagram

Facebook

LinkedIn

Links Mentioned:

Discover Your Coaching Superpower Quiz

Onlinedrea.com/101

• Traject Social: The world's most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

In celebration of the 100th episode and 2 year anniversary of the Savvy Social Podcast, I'm excited to answer questions from my different social media platforms and members of the Savvy Social School. Even better, this episode is a video podcast and has a worksheet that follows all the questions about pivoting your business, marketing, how to show up on social media, and lots more. Cheers!  

In this podcast episode, I share: 

• What challenges my business has overcome during COVID-19
• Advice and recommendations for scheduling and posting Instagram Stories  
• Where to focus marketing efforts when you have fewer resources
• What social media platform works best for service based companies 
• Suggestions for how to advertising your podcast as entertainment vs. education 
• Tips for making your social media content workflow more efficient 
• What's up with Facebook Business Page algorithms and advice about boosting ads 
• Advice for showing up fully present and letting go of FOMO 

Memorable Quotes:

• "The work I've been doing for the past 6 years has been laying the foundation for this moment."
• "Your audience will come to you and will find your posts as long as you are consistent."  
• "Make sure your current connections are nurtured...ask a lot of questions and don't just ask one time." 
• "Show up with humanity instead of focusing on being perfect." 
• "When thinking about your workflow, start with one piece at a time." 
• "Focus on who's in front of you and what's in front of you." 

Links Mentioned:

OnlineDrea YouTube

Mindfulness: The Marketing Tip Nobody Talks About

Is Video Really All That Powerful in 2020?

Planning Your Social Media Strategy

A Quick Formula for Writing a Promotional Social Media Caption

The Social Media Sales Funnel

7 Reasons Why You Should Choose LinkedIn Marketing in 2020

How to Pivot Your Social Media Messaging 

How to Organize Your Social Media Content Using AirTable

• Traject Social: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

People say having an online business allows you the freedom to do what you love, but does it really? No one seems to talk about how it also requires great sales copy and landing pages, a solid social media strategy, a launch strategy, and so much more. Thankfully, companies like The Launching Guild exist and can help you focus on doing what you love most.  

Tasha Booth joins me and shares why she decided to separate her brands, how she plans and executes launches for herself and her clients, tips for showing up on social media during and after a launch, and the power of planning ahead so you don't feel overwhelmed by doing all the things for your online business!

In this podcast episode, we share: 

• What it means to be an online business manager and why you need one  
• Why Tasha finally separated her coaching business from her agency business
• Tasha's process for moving her social media from shared to separate accounts  
• How Tasha's team plans posts for multiple social accounts 
• The different growth strategies used for each of Tasha's brands 
• What metrics Tasha considers when analyzing a post's performance  
• What steps help prepare for a launch so you can show up 100% present 
• Recommended time frame for planning your launch
• Tips for using your social media stories to increase excitement during your launch
• Advice for anyone struggling to show up on Instagram Stories    
• How Tasha uses social media after the launch wraps to stay connected to her audience   
• Key roles needed to help streamline your online business needs so you can have a successful launch 
• Details about "How She Did That" podcast and how Tasha uses social media to promote each episode and follow up with her audience     

Memorable Quotes: 

• "The key to success with any campaign...you want to make sure you're touching on key events, key dates, key launch elements...you have to plan ahead a little bit."  
• "We like to keep it super simple...nobody likes complicated."
• "I want them to do something with the post and not just be like 'Oh, that was nice'." 
• "I like to ask 'What are the things people need to know or learn before they're ready to say yes to my offer?' and I backtrack from the date of the launch." 
• "Don't disappear on your audience. Keep showing up." 
• "As creators, we put so much energy into creating the thing that we forget sometimes WE NEED TO KEEP TALKING ABOUT IT…"
  

About Tasha:

Tasha Booth began her journey in the online business space five years ago as a virtual assistant when she decided she was tired of living an 'ordinary' life on someone else's terms. As her business grew, so did her commitment to helping others figure out how to make the life they craved a reality. Now, whether she's leading her team of 18 to support established coaches and course creators as the Founder and CEO of The Launch Guild agency, coaching virtual support professionals as they start and scale their own business, or hosting the 'How She Did That' podcast for VAs, OBMs, and project managers, Tasha is always helping other entrepreneurs live more fully in their zone of genius. When she's not supporting her team of 18, she proudly spends her time as an Air Force wife to her husband Scott, stepmom to Grace and Meredith, and work from home dog mom to Stanley and Boomer.

Connect with Tasha:

Website

Instagram

Facebook

The Launch Guild Website

The Launch Guild Instagram

The Launch Guild Facebook

Links Mentioned:

OnlineDrea YouTube Channel

Social Media Success Framework—Free Course

• Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media