The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

The question of niching comes up often as social media managers begin to build their business. Should you niche? How does one choose a niche? And how does that niche impact business?

 

In today's episode, Susan Ellis-Saller shares her niche of working with spiritual businesses. 

 

We talk about: 

• How Sue landed on her niche
• How she's able to support her business by using her intuitive gifts
• How Sue's business has grown since joining the Mentorship Program

…and more!   

 

About the Guest

Sue Ellis-Saller is a tarot card slinging, energy wielding, angel loving spiritual advisor and marketing agent who helps Spiritual and Sensitive Entrepreneurs learn to love social media and make a bigger impact in the world. Sue loves to learn about and teach about social media, content marketing, spirituality, energy, manifestation, and making the world a better place. 

 

When Sue isn't studying mysticism or learning about social media marketing, she's laughing with her children, stretching, exploring the world with her husband, or trying to train her pups!

 

Website: http://sueellissaller.com

Instagram: http://www.instagram.com/sueellissaller

Facebook: http://Facebook.com/susanellissaller

Spiritual Business Basics Facebook Group: https://www.facebook.com/groups/spiritualbusinessbasics/

 

Resources Mentioned

Thrive Mentorship Program: https://savvysocialschool.com/p/thrive

Social media as a career barely excited 10 years ago. It's really within those 10 years that the idea of having a single person or team manage social media became a huge priority for businesses both online and offline. So how does someone decide to be a social media manager if the industry is so new? 

 

Today on the podcast, Leanne Knight shares her journey towards building a social media career. 

 

In this episode, we talk about:

• How Leanne transitioned from coding to social media
• Her advice for new social media managers
• Her path towards niching down
• Her experience developing boundaries in the Thrive Mentorship program

…and more!   

 

This Episode Was Made Possible By:

 

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Business Building Blueprint for Social Media Managers

Download this free business building blueprint so that you can have a social media management business that gets you the freedom and financial independence you crave.

The foundations to getting AMAZING results for your clients because their success is your success. https://onlinedrea.com/blueprint 

 

Memorable Quotes

• "People need [graphics] to express themselves or to promote their business."
• "We just have bad taste when we start out and how you get through that is just by practicing."
• "With everything that I'm doing, whether it's graphics or whether it's writing captions and things like that...I just need to do it."
• "Just because you know how to do it, it doesn't mean you have to be doing it."

 

About the Guest

Leanne is a graphic designer and social media manager with a passion for clear, simple communication. Her specialty is creating graphics for social media, so that business owners can have a professional and cohesive appearance. It is her mission to help purpose-driven entrepreneurs share their message on social media!

 

Website: https://authenticvisionmedia.com

How to Plan Your Social Media Content Freebie: https://authenticvisionmedia.com/guide/

Instagram: http://www.instagram.com/authentic.vision.media

Facebook: http://www.facebook.com/authenticvisionmedia

LinkedIn: https://www.linkedin.com/in/leanne-knight

 

Resources Mentioned

Thrive Mentorship Program: https://savvysocialschool.com/p/thrive

As a business owner, it's important to focus on the sales data in order to build your marketing strategies based on the facts. But how do the two play together?  

 

In today's episode, Lyndsay Clements shares with us how she manages the relationship of sales data and marketing data for her clients. 

 

In this episode of the podcast, we talk about: 

• Lyndsay's quarterly approach to editorial calendar planning
• Which marketing metrics relate to the different pieces of the funnel
• Why Lyndsay joined the mentorship program and how that's changed her business growth 

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Business Building Blueprint for Social Media Managers

Download this free business building blueprint so that you can have a social media management business that gets you the freedom and financial independence you crave.

The foundations to getting AMAZING results for your clients because their success is your success. https://onlinedrea.com/blueprint 

 

Memorable Quotes

• "If you're a service-based business...you need to know if you're going to grow your business to hit your goals. Because you could grow in the wrong area and not actually hit your profits."
• "I think it's also important just to understand the customer or the client that you're working with and how often you need to be in front of them and how much."
• "It's so good to just pour into your business and be smart about it too, because...at the end of the day, [decide] which one's going to give you the most return on your investment and the most value."

 

About the Guest

Lyndsay Clements is the owner of Ellen Grace Marketing and is passionate about helping business owners grow their sales through solid marketing strategies and effective execution.  She believes that consumers are overwhelmed with choices and brands need to (more than ever) build authentic relationships with their customers in order to stand out.  Whether you're a new business looking for guidance or a thriving company looking to take marketing off your plate, Lyndsay's framework helps you eliminate the overwhelm and implement a custom strategy so you can reach your goals quickly.

 

Website: https://ellengracemarketing.com/resources/ 

Instagram: https://www.instagram.com/ellengracemarketing/

 

Resources Mentioned

Afton Negrea: https://www.aftonnegrea.com/

Rachel Rodgers' We Should All Be Millionaires: The Club: https://helloseven.co/club/

business building blueprint: onlinedrea.com/blueprint

Loom: https://www.loom.com/

Thrive Mentorship Program: https://savvysocialschool.com/p/thrive

The mind is a powerful tool. Sometimes as business owners we use it for good in creating, building, and improving on our craft. But sometimes, we wield this weapon against us and unknowingly turn our brains into weapons of destruction. We internalize emails, judge our followers, and compare ourselves to social media influencers which in turn, makes us feel less than.

 

So how can we use our brains for good? And how can doing the work of improving our mindset help us be better business owners, marketers, and people? 

 

In this episode of the podcast, we talk about:

• The definition of mindset and why it's important
• How having a good mindset can improve your business
• How to show up on social media without judging ourselves 
• Lana's natural gift of listening and understanding mindset issues 
• How a 30 day live streaming challenge changed Lana's approach to social media  

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Business Building Blueprint for Social Media Managers

Download this free business building blueprint so that you can have a social media management business that gets you the freedom and financial independence you crave.

The foundations to getting AMAZING results for your clients because their success is your success. https://onlinedrea.com/blueprint 

 

Memorable Quotes

• "If you don't have support and dealing with that vulnerability and all of the fear and the imposter syndrome as it comes up, then a lot of times you're blocked from moving forward and, and truly seeing the success."
• "Success is something that we strive for so much in our businesses that we put so much of our worth into it."
• "As you really live into your authentic self in your business and show up as your authentic self, it will seem less of a task and it will connect so much more with your audience."
• "One of the biggest conquers of fear is action. And so as you do it, more, those fears start to get tapped down."
• "There is no right or wrong way to do any of anything in your life. The right way is the way that's right for you."
• "You're not obligated to do anything that you do not want to do."

 

About the Guest

Lana Hernandez, owner of Vision to Decision, is a mindset and empowerment coach who guides her clients through the mindset triggers of the entrepreneurial journey.

 

Using her intuitive gifts and 20+ years of corporate knowledge, Lana supports her clients as they navigate their mindset barriers so they can not only experience breakthroughs but also sustain empowered growth as they view and plan for success.

 

Email: [email protected]

Instagram

 

Resources Mentioned

Business Building Blueprint for Social Media Managers
Confidence Coaching with Lana Hernandez - Savvy Social School
Wayback Machine
Thrive Mentorship Program

Sales funnels, marketing, and advertising are crucial to your business's success, but ultimately, your customers are buying YOU. Jennifer Spivak joins me and explains how she relies on her personality for marketing, why you don't need a complicated funnel, and the importance of knowing your ideal client very well so you can build the business you want!  

 

In this podcast episode, we share: 

• Why Jennifer views Facebook Ads as a tool and her approach for lead magnets 
• The importance of understanding what your customer needs 
• How Jennifer qualifies the right people and builds a deeper level of "know, like, and trust" 
• Jennifer's strategy for retargeting ads   
• Advice for being bold in your business and leaning into your authenticity 
• Jennifer's choice to build a life and business around ease and doing what feels good 
• How Jennifer maintains work-life balance as an agency owner  

 

Memorable Quotes: 

• "At the end of the day, it's not about Facebook Ads. Facebook Ads is the tool—it's the means to an end." 
• "You should always do what works for you, what feels good for you and what's been tested and proven to work."
• "You don't need to have years and years of experience and tons of case studies under your belt, people are always buying you...you already have everything you need to market yourself." 

 

 

About Jennifer:

Jennifer Spivak is the CEO and Founder of #TEAMSPIVAK, a high-vibe Facebook Ads squad. She has helped hundreds of businesses generate millions of dollars on Facebook & Instagram, with many seeing a 1000%+ return on their ad campaigns. Her all-female team enjoys crunching data, helping women-owned businesses make tons of money, and smashing the patriarchy. Jennifer has been featured in Forbes, listed as a Top Facebook Ads Manager to Watch in 2019, and is an adjunct professor of digital marketing at The City College of New York.

Connect with Jennifer:

Website

Facebook

Instagram

 

This Episode Is Made Possible By:

• Fanbooster by Traject: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

What's the why behind your business? More than likely, you can tell the story of your why to anyone who asks, but we often forget to use that story as inspiration in our daily grind.  

 

Lynne Golodner built her business around her why and storytelling, and is here to discuss her incredible journey, how you can build a foundation for your storytelling marketing, and some simple steps you can take today to start using storytelling marketing in your business to let your clients know you're human just like them! 

 

In this podcast episode, we share: 

• How Lynne uses client stories to create amazing content 
• Lynne's approach of "foundational messaging" to promote consistency and clarity 
• How to apply Lynne's story-telling structure to social media 
• Lynne's social media journey and the support she's built for her brand 
• Recommendations for how to bring storytelling to your marketing strategy      
• Details about the Make Meaning Podcast

 

Memorable Quotes: 

• "Look for the meaning or purpose that drives the work you do every day, because that's where the human part of it is."
• "There has to be something in it for them...look at the mutual benefit which is in every marketing endeavor—there has to be something for me and something for you; social is no different." 
• "Tell that story and be multi-dimensional so that people can relate to you and they can  understand even if it all looks great on social media, you have your moments, too, and you're only human…"

 

About Lynne:

Lynne Golodner is host of the Make Meaning Podcast and founder of the Make Meaning Movement. She is also Founder and Chief Creative Officer of Your People LLC, a marketing and public relations firm she started in 2007 to bring meaning and purpose to marketing for schools, universities, and municipalities.  

 

A 2020 member of the Forbes Agency Council, Lynne Golodner was recognized by MichBusiness as a Marketing & PR Prophet in 2019 and by Crain's Detroit Business as a Notable Woman in Marketing in 2018. 

 

Author of eight books, including The Flavors of Faith: Holy Breads and her forthcoming 9th book, What's Your Story: an introduction to finding meaning and living from purpose, Lynne spent 15 years as a nationally-celebrated journalist before becoming an entrepreneur focused on marketing through storytelling, relationships and higher purpose. 

 

A Fulbright Specialist, Lynne is a graduate of the University of Michigan (BA, Communications/English) and Goddard College (MFA, Writing). She is the mother of four teenagers and lives with her family in Huntington Woods, Michigan. Learn more about Lynne at www.yourppl.com and www.makemeaning.org as well as on Facebook, Instagram, and LinkedIn

Connect with Lynne:

Make Meaning Website 

Your People Website  

Instagram

LinkedIn 

Facebook 

 

Links Mentioned:

Loom

OnlineDrea YouTube Channel

 

This Episode Is Made Possible By:

• Fanbooster by Traject: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

It's no secret the 2016 US Presidential Election caused emotions to explode both in-person and online—and, unfortunately, the political drama has kept churning over the past 4 years. Thankfully, it's not too late to take steps now to weather whatever storm the 2020 election brings! 

 

Listen in and learn why it's important to prepare yourself for the emotions that will follow the election, establish boundaries that will create structure for your business, and how to face any election drama that comes your way with eyes wide open and tools in place to stay intentional and ready to keep moving forward!  

   

In this podcast episode, I share: 

 

• How business owners and content creators can handle the divisiveness of the US election 
• The power of being prepared to handle the emotions of others on social media  
• Details about different opportunities to help emotionally prepare for the election 
• Advice for giving yourself grace and tightening your boundaries on social media to address problems and keep growing your business  

 

Memorable Quotes:

• "I love social media; I love the opportunity it provides for connecting with people who I would have never met." 
• "Go into it with a full understanding of what's going on: we can't deny it or ignore it...we have to deal with the emotions on social media." 
• "If you are going into a situation where it was emotionally draining, give yourself 10 minutes to process that instead of ignoring it."
• "Be intentional about your reasons for even being on social media in the first place."

 

Links Mentioned:

Social Media Unwind  

Meditation for Anxiety during the Election 

 

This Episode Is Made Possible By:

• Fanbooster by Traject: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

If someone asked you to explain your social media marketing data metrics, would you be able to share which strategies are actually working for you? If you're not quite sure what picture your data illustrates, Natasha Vorompiova demystifies marketing metrics, how the customer journey impacts marketing metrics, when to start measuring your marketing metrics, how you can add value by knowing what's not working, and so much more! 

 

In this podcast episode, we share: 

• Why metrics matter in social media 
• 3 Key areas of the customer journey: awareness, engagement, buying decisions
• Advice digging into the data and taking action based on what you learn
• Suggestions for how to test your metrics
• Tools to help organize your data tracking 
• How to know when you're ready to build out a dashboard for your data  

 

Memorable Quotes: 

• "When you know what you need to do in order to hit that launch, and have milestones that lead to that—you have so much more power, you have so much more control, and that's when you get so much satisfaction." 
• "Take very focused action and look at how the rest of the puzzle pieces react to that."  
• "You get a dashboard...and instead of only looking at numbers, you look at a visual representation of your funnel and you can clearly see what parts are working...and then there is no overwhelm because you know what needs to be fixed…"  
• "Take a step back and see what you can subtract. It hurts a little bit to remove things that aren't working but it's important for the growth of the business." 

 

About Natasha:

Natasha Vorompiova is a metrics whisperer and the founder of Systemsrock. She determines the 1% that will make a 99% difference in their business. Natasha optimizes her clients' measurement marketing system so that they have surgical precision over their marketing and can adjust the dials to get to 7 or 8 figures with less hassle and guesswork. By partnering with her, Natasha's clients grow their businesses in an intentional, predictable way and have certainty in what tomorrow holds.

 

Connect with Natasha:

Website

Facebook

 

Links Mentioned:

Systems Rock Dashboard Example: Funnel Control Panel 

Freebie 

Special Gift: Recording of the Social Media Sales Funnel Masterclass

 

This Episode Is Made Possible By:

• Fanbooster by Traject: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Just because your business uses social media to connect with clients, doesn't mean it has to feel like a business only in it for the money. 

 

Maggie Patterson understands the power of building real relationships through social media and walks us through how her rebellious nature became the foundation of her personal brand, her approach to Instagram, how speaking her mind has impacted her social media growth, and advice for being yourself in your business!

 

In this podcast episode, we share: 

• Why Maggie's personal life philosophy mirrors her approach to business 
• Maggie's reason for choosing Instagram as her go-to social media platform
• Common practices social media has normalized even though they're not best practices  
• Suggestions for having clear, transparent, and BS-free marketing 
• The benefits of a no-BS business approach  
• Maggie's experience with Instagram Reels and content strategy for Instagram Stories   

 

Memorable Quotes: 

• "I created this brand and I know there's room for my voice in the market." 
• "A count-down timer...is not necessary when you do your marketing in a way that's ethical, and thoughtful and builds real relationships."
• "Observing what's happening in real-time for you and your audience or a trend you're seeing, and then pulling in past content can really save you a lot of time."
• "I just want people to get paid. And do it in a way that's ethical and we can all go to bed and sleep at night and feel good about what we're doing in the world!"      

 

About Maggie:

Maggie Patterson is the editorial director at Scoop Studios and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with consultants, creatives and agency owners to help them implement smart strategies for business growth using proven marketing, sales, and client experience tactics. She's the host of the BS-Free Service Business podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com.

Connect with Maggie:

Website

Instagram

 

 

 

Links Mentioned:

Freebie: Doubling Your Freelance Income

Maggie's article -The Dark Side of Online Business

Rachael Kay Albers (RKA) 

 

 

 

This Episode Is Made Possible By:

• Fanbooster by Traject: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Understandably, the pandemic forced many businesses, from global tech giants to small mom and pop shops, to take their business online. Some businesses are thriving while others are still trying to figure out this new digital market space.

 

Thankfully, social media can help foster the connection local businesses need to stay relevant and ready for clients in the virtual world. If you've been wondering how local businesses can promote offers on social media, how local businesses can stand out and add variety, what your audience members really want to see, and how to get more people to engage with your content, check out the 3 things to know when creating a social media strategy for local businesses!    

 

In this podcast episode, I share: 

• 3 Things to Know When Creating A Social Media Strategy for Local Businesses   
• • Know who you are.  

• • 3 W's: What do you sell? Who is it for? What does it matter?
  • What's different for you? So what? Why would people care? 
• Know how to connect with your current followers. 
• • Learn to speak their language and be the expert they need  
  • What are they looking for you to say? What do they want from you? 
  • Create content based on what your audience tells you they want
  • Repeat your offers, keep talking about what you're doing locally, invite your followers to join  
• Know how to expand virtually to meet new people. 
• • Leverage social media by engaging as yourself or using your business page or profile  
  • Consider paid advertising strategies like Facebook Ads to get in front of the right people in your area   

 

Memorable Quotes:

• "One thing that's become very clear during this pandemic is that digital marketing is more powerful now than it ever was." 
• "We as a people are looking to our local businesses to become leaders in the digital space."
• "As a local business, now's the time to get online." 
• "Figure out your core differentiator—what makes you stand out from all of the other local businesses?" 

 

Links Mentioned:

Episode 30: 6 Ways to Simplify Your Social Media Strategy (5 Pillars of Content) 

Social Media for Local Business Workshop on October 21st  

 

This Episode Is Made Possible By:

• Fanbooster by Traject: The world's most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media