The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

COVID19 has created a lot of uncertainty for small business owners. However, it's very possible to find strategies that boost your brand's social media presence even as you navigate the constant changes each day seems to bring. 

Garrett Woods from Fullscreen explains the different trends we're seeing in social media growth,

some predictions for how platforms like TikTok will develop, how users are turning to private messaging on social media, the power of organic connections, and more!       

In this podcast episode, we share: 

• How COVID19 has changed how people consume media
• Current social media trends and long term implications 
• Whether TikTok is here to stay or just having a moment
• The growth of private messaging apps on social media 
• How marketers and small business owners can approach data sensitivity issues
• Recommendations for information sources to understand how the social media space is changing       
• Details about Fullscreen's Free Social Media Playbook 

Memorable Quotes: 

• "You always see these platforms steal from the playbooks of other platforms in terms of what's working…"
• "Data privacy needs to be front and center...it's here to stay." 
• "Lead with your organic strategies and it will help inform your paid strategies without the need for deeper level data tactics."
• "Organically, what are people watching right now that you've posted? What are they engaging with from your catalogue? How can that inform your 'go forward' strategy?"  

About Garrett:

Understanding the zeitgeist and shifting purposes of social platforms takes an understanding of how our culture is shifting, knowing why that is, and what that means for how we connect with one another in new, but oftentimes fun and entertaining ways. As the Associate Director of Platforms at Fullscreen -- one of LA's largest and well known social-first agencies -- Garret Woods is tasked with just that, while also identifying ways that brands fit into the narrative. With a background in production and film, he now manages Fullscreen's Brand Group social platform relationships and works to unlock all that is possible on social for our brand clients, in this ever changing -- but exciting space.

Connect with Garrett:

Website

Instagram

Facebook

LinkedIn

Links Mentioned:

Savvy Social Free Resource: Crisis Captions 

eMarketer Online Digital Information Source Article  

Behind the Numbers: eMarketer Podcast 

Fullscreen Freebie: Small Business Social Media Playbook 

• Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

As our dependency on the digital world increases, it's important to remember that now more than ever, people are actively searching for value-packed products and services. But how can your business provide true value when so many other businesses are trying to do the same thing? 

Dr. Saksham Sharda from Outgrow.co joins me to shed light on some of the best ways to collect data from your social media followers and how to use that data to create more interactive content, like quizzes and polls, that'll make your people want to stick around and recognize what you have to offer!

In this podcast episode, we share: 

• How Outgrow supports social media content and marketing 
• Why user engagement is so important     
• How to integrate widgets, apps, etc. to your marketing strategy 
• Benefits of using interactive content for small business owners
• How to protect users' privacy and data
• Common misconceptions about social media 
• Example of how to use a widget to get email addresses or other valuable data   

Memorable Quotes: 

• "That's the counterbalance to being so digital and tech-focused...we don't want to feel like a number, we don't want to feel like people don't get us and don't understand our needs." 
• "Keep your customers engaged with your content by providing a personalized value like yourself…" 
• "I would rather you spend all your research for 2 weeks producing something of real value than actually trying to post something every day or once a week."
• "There's a lot of social noise because of social media...everyone just wants to be noticed and that makes it hard to be noticed."  
• "There's so much clutter online and what's going to catch the user's eye is info-graphically presented data..." 

About Saksham:

Dr. Saksham Sharda specialises in data collection, analysis, filtering, and transfer by the means of interactive, cultural, and trending widgets. Interactive experiences designed by him have been featured on ProductHunt, TrendHunter, TechCrunch, NetVibes, FactoryBerlin, Digimarcon World Silicon Valley, and at The European Affiliate Summit.

Connect with Saksham:

Website

LinkedIn

Instagram

Facebook

Twitter

Links Mentioned:

Example of Widget for Lead Generation

Social Media Success Framework — Free Course

• Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Having an online business takes an incredible amount of work and a willingness to recognize when you need help. Whether you're a solopreneur trying to do it all or just now thinking about starting your online business, today's episode is full of super helpful advice to get your business where you want it to be. 

Keri White joins me and explains how to be proactive instead of reactive, the power of coaching and getting support, how she plans ahead for social media content, what creating a "good" brand really looks like, why collaboration and consistency are key to growing your business, and more! 

In this podcast episode, we share: 

• The power of mindset and having a coach 
• What made Keri realize she needed a social media manager 
• Keri's process for creating content for her brand 
• Suggestions for professional branding shoots
• Advice for creating a brand online that looks good without being perfect 
• The power of using videos for your business    
• How Keri's team balances social media and daily work by planning ahead  
• How to handle negativity as your online business grows  

Memorable Quotes: 

• "Of course you can take great photos, it is instant---Instagram, but then having a message behind it, having a purpose, relating to people...I saw how I could use it for my business."  
• "A lot of people struggle with that balance of you want to look polished but you want to be authentic, you want to put out great content but you don't want to be too scheduled or curated."  
• "You're getting two people when you have a great photo and a great caption." 
• "The reason behind using videos...is that people get to know you before they meet you…...they know you, they like you, they trust you."
• "Bottom line is, it's not about me. It's about getting the content out there and helping people...let go of the judgment and just post it." 
• "It's not really rejection, it's just steps to more massive success."

About Keri:

It was an early understanding of the California lifestyle and broad worldview that gave Keri the ability to adapt and relate to a diverse roster of clients during her 15 year career in real estate. Keri's longtime passion for real estate developed out of a desire for connecting people to the things that they love. Careful guidance, patience and persistence are trademarks that have allowed Keri to consistently deliver to her clients needs, time after time. Her clients remain the number one priority and she offers a high level of energy to grow and maintain lasting relationships, while bringing careful attention to every step of the process; from obtaining the trust of the client, getting the offer through, to negotiating the deal with a successful closing. Keri's clients benefit from the network of agents at The Agency, its culture and global reach as well as her extended relationships with a remarkable team of educated Realtors, experienced Escrow and Title Officers, skilled Mortgage Lenders, and an efficient office staff in order to make sure every client's need is satisfied. Email: [email protected] and [email protected] 

Connect with Keri:

Website

Instagram

Facebook

Facebook Team Page 

LinkedIn

• Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Every time you click play on a YouTube tutorial or a product review video, you're increasing engagement for someone else's business. The good news is, you can boost your own business by sharing your own videos with quality content. I know making videos can sound overwhelming, so if you're still on the fence about adding videos to your marketing strategy, listen in as I dig into the data about how powerful video really is in 2020!  

In this podcast episode, I share: 

• What consumers say about when, how, and why they watch videos 
• How video ads impact consumers and why YouTube is outpacing Facebook Ads 
• How videos can be used as learning tools that influence purchasing decisions 
• The power of mobile-friendly videos and videos with captions 
• My personal theory about using videos to capture attention
• Realistic suggestions for creating quality video content without feeling overwhelmed 
• How I plan to use video for my own business 
• Important information about Facebook's latest update
• How the Savvy Social School offers support as you navigate using video to grow your business 

Memorable Quotes:

• "When we're looking at video and it's effectiveness, I want to know what consumers say about video. I want to see that data." 
• "As consumers, [Instagram Story ads] don't feel as intrusive as other ads; the content being created there is native to the stories; it looks like an Instagram Story." 
• "If you think about how you interact with video content, even if you don't click like or leave a comment or anything, just by looking at that content, you're telling the algorithm that content is more valuable than the static images around it." 
• "Focus on creating quality work that actually captures the attention of your audience, and spend more time on that quality work than creating quantities of posts that people aren't engaging with."    
• "It wasn't polished, it wasn't perfect, but it got the top engagement of the month because I just kind of showed up as I was." 

Links Mentioned:

3 Part Video Series on YouTube Demonstrating Headliner

Video Marketing Statistics and What Brands Need to Know

Social Video Trends Consumer Report 2020

Video Marketing Statistics about Videos As Learning Tools 

The Latest on Facebook Video and Mobile Device Trend

Digital Discovery Case Study about Using Video Captions 

Facebook Announcement: Messenger Rooms, Facebook & Instagram Live, & More!

• Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Knowing your audience is crucial for any business owner but how you reach your audience is just as important. Whether you're feeling unsure if Facebook ads are for you or you're ready to dive into the online ads world, Claire Pelletreau has fantastic advice to make sure you spend your time and money wisely. 

Claire joins me and talks about all things Facebook ads, the easiest types of ads to start with, how to know if you're even ready for ads, and how Facebook ads are kind of like Viagra if you're eager to give your business a boost!  

In this podcast episode, we share: 

• Claire's experience working with Facebook ads and starting her own ads service 
• What to consider before you start spending money on Facebook ads 
• Two types of spending on ads: Money and Time
• Ad types that are great for beginners  
• Tips for podcasters to leverage ads to get more listeners
• Recommendations for tools to set up and manage ads 
• Caution for those ready to run ads for clients 
• Advice for anyone ready to start using Facebook ads or offering it as a service

Memorable Quotes: 

• "...You should only spend money on ads when you're already making money in your business..." 
• "If you're not closing the sales calls that you're having, there might be a messaging issue or a pain point thing you haven't identified, ads aren't really going to fix that."
• "Facebook ads are like Viagra; they're definitely going to give you a lift but they're not gonna make you good in bed."
• "If you have the money to spend on ads, great! But realize you might be spending it just to get the data and not to get results." 
• "People can come with this idea of putting in a dollar and getting two back every time, and that just isn't always the case." 

About Claire:

Claire Pelletreau is a Facebook and Instagram ad consultant, teacher and conversion optimization expert. She spends her days writing about Facebook and Instagram ads, troubleshooting ad problems with her students, and managing campaigns for 7 and 8 figure business owners. She specializes in Facebook and Instagram ads that sell online courses and programs, but she'll happily geek out with you on ways to test advertising for any type of business. Claire also LOVES talking about money - profit, loss, the whole shebang. She asks her guests how much they charge - and how much they earn - on her show, the Get Paid Podcast.

Connect with Claire:

Get Paid Podcast 

Website

Instagram

Facebook

LinkedIn

Twitter

Links Mentioned:

FREE 5 Facebook Ads Webinar 

Absolute FB Ads Course

• Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Writing social media captions and posts can be a struggle for anyone, copywriters included. The trick is to just get started, even when you don't feel 100% ready. Kira Hug knows what it's like to take the plunge and go for it, and shares her hustle to building her business, how she built a solid Facebook community, how she really stands out and shows up on social media, and some tips for what to say when you don't know what to post on social media! 

In this podcast episode, we share: 

• How Kira first got into copywriting and her journey as a business owner  
• The story behind Kira's Copywriter Club 
• Kira's strategy for building a thriving Facebook community 
• Kira's approach for posting and creating conversations within her Facebook group
• How copywriters can use social media to share their knowledge with others 
• Advice for how to create posts people will care about  

Memorable Quotes: 

• "It was saying YES and not knowing how to do everything, either."    
• "Once you taste what community can do for you professionally, you want more of it." 
• "It started with being really strategic of who we invited, then creating a safe space, creating conversations that people cared about, and creating this resource that just didn't exist in the way we saw it." 
• "If you show up in a way that helps you connect with another individual, it opens up so much more opportunity for you." 

About Kira:

Kira is the co-founder of The Copywriter Club and co-host of The Copywriter Club Podcast. On top of all that, Kira is also a conversion copywriter who specializes in personality-driven launch copy. She helps small business owners package their 'weird' following her signature Weird Trifecta Framework™. In a previous life, Kira was an art major and worked with global brands like Estee Lauder Companies. She also led the marketing team for startups like ActionableBooks.com and global health nonprofits. Today, Kira refers to herself as a Copy Chef (she dresses the part!), and she leads a team of multiple copywriters in a flex micro-agency focused on personality-driven sales copy for course, membership and program launches.

Connect with Kira:

http://www.thecopywriterclub.com/

Links Mentioned:

https://www.facebook.com/groups/thecopywriterclub/

http://thecopywriterclub.com/savvysocial

• Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Even before this pandemic, social media could be a source of frustration and stress. I've had my own social media struggles but also know these unique platforms can create joyful experiences, especially for business owners looking for a way to feel more connected to their clients. 

I'm excited to share how meditation has impacted my approach to social media, my framework for navigating social media in a more mindful way, and simple actions to help ease the overwhelm and find joy in social media again! 

In this podcast episode, I share: 

• Positive and negative aspects of using social media as a business owner 
• My experience of learning how to meditate with the Headspace app
• The benefits of a no-notification strategy and how to make it work for you
• Suggestions for approaching social media in a mindful way 
• The power of approaching social media with more compassion  
• Details about my new series "Social Media Unwind"    

Memorable Quotes:

• "We're all self-isolating because of coronavirus...there's almost a collective anxiety we can feel online."
• "After I started meditating, I was able to regulate my emotions around social media, how I approached my business and my life, and things just got better from there…" 
• "I missed a few messages and I found out it was OKAY." 
• "If you set yourself an intention for what you want to do with social media, the more likely you are to get it because you're able to name it." 
• "Wrap everything in compassion...imagine a giant virtual hug you want to give to everybody."

Links Mentioned:

https://www.bbc.com/future/article/20180104-is-social-media-bad-for-you-the-evidence-and-the-unknowns

https://www.headspace.com/science

https://www.headspace.com/meditation/benefits

http://socialmediaunwind.com

• Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Have you ever looked at your website's traffic data or insights of your social media and felt completely lost? You're definitely not alone if you've ever felt overwhelmed when trying to figure out what's bringing clients in and what isn't.  

Rita Barry joins me and explains the importance of tracking your marketing analytics, where to start with your measurement, the different stages of a marketing funnel, how to understand marketing benchmarks, organic vs. paid social media strategies, and really breaks down how to look at your data with more confidence! 

In this podcast episode, we share: 

• How Rita helps businesses understand their marketing metrics  
• Advice for those new to marketing data and how to narrow your focus on one measurement 
• Suggestions for how to ask questions when interpreting your marketing metrics
• 4 Metrics to consider: Awareness, Nurturing/Engagement, Sales, After-sale/Retention
• How to know if the answers you get from your data are good or need more attention 
• How to find benchmarks for your specific business marketing needs 
• What to look for regarding organic social traffic and creating goals in Google Analytics 
• How Rita determines what clients she works with and how her passion impacts her decisions

Memorable Quotes: 

• "There's some sort of confidence that comes with once you know the numbers, then you feel more confident to move forward…"
• "Get really specific about the questions you want answered, and then specifically go look for the answer to that." 
• "Focus on that one little piece and really dig into that, rather than trying to look at all your site traffic because that's not really where insightful metrics come from…" 
• "When we're doing any sort of measurement, we're really looking for trends and patterns over time." 
• "Measure yourself against yourself...it's the best way to improve." 

About Rita:

Rita is the owner of Rita Barry & Co. and a measurement marketing expert. For the past ten years, she and her team have been helping women-led digital businesses turn their marketing data into confident business decisions.

Connect with Rita:

Website

Instagram

Facebook

LinkedIn

Links Mentioned:

https://onlinedrea.com/mentorship

https://onlinedrea.com/crisis

https://onlinedrea.com/whatworks

• Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

More than ever, our world is experiencing change and offering a valuable digital course, program, or product is an excellent way to help your clients and your business. Keba Richardson joins me to share her own digital journey and how she originally started in a completely different industry, her first launch of earning $1K, how she encourages her clients to create digital products, and more! 

In this podcast episode, we share: 

• What led Keba to transition from being a hairdresser to a health coach with an online program
• What Keba's first launch looked like on Facebook and Instagram
• Other types of digital offerings Keba has promoted on Facebook and Instagram  
• What Keba's posts look like when sharing her products or programs on social media 
• Why Keba transitioned to a business coach  
• Keba's process for approaching social media as a business coach 
• The mindset shift Keba wants to offer those struggling in the coaching business 

Memorable Quotes: 

• "I started sharing the story, and people started asking me for help." 
• "If you come from a place of helpfulness, if you come from a place of excitement...those two things can't beat out any other sort of strategy because you've got to be excited about it and you've got to come from a place of actually helping people." 
• "That was the beginning of becoming a digital creator and really understanding that you can take expertise and turn it into something that people buy."
• "When I post, I try to always tell a story in my captions." 

About Keba:

Keba Richardson graduated from Georgia State University with a BA in Business Economics, and has spent over 4 years in the digital space as a holistic nutrition coach. In her time as a health coach, she leveraged the online space with online courses, digital programs, products, membership programs and more. Keba is now the founder and creative director of her own consulting agency Online Biz Wizards. Keba and her team specialize in online course creation, funnel building, automation, and digital marketing. Keba and her team help coaches and consultants turn their expertise into digital products so they can earn passive income, serve more people, make a greater impact, and enjoy more freedom in their businesses.

Connect with Keba:

Instagram

LinkedIn

Website

Links Mentioned:

https://kebarichardson.com/monetizeyourexpertise

https://www.onlinedrea.com/crisis

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Social distancing doesn't necessarily mean social isolation, and it certainly doesn't mean you should stop your business. More than ever, your audience needs you to connect with them in the most human way possible, so today, I discuss simple solutions on how to use your social media presence to show up and offer help where you can.  

In this podcast episode, I share: 

• The need to be generous and genuine in your current offers 
• Suggestions for asking people what they need
• Different ways to check in with others and with yourself
• Invitation to join a coaching session inside the Savvy Social School
• Encouragement to be the leader you're capable of being

Memorable Quotes:

• "I want to take a moment to remind you to take care of yourself."
• "It's okay to go offline...there's a lot of information to process." 
• "I want to stay informed but I don't want to be inundated." 
• "You have to step up and be a leader and decide what's right for you and what's right for your business." 
• "Don't disappear on your audience...this is an opportunity to connect as humans..."

Links Mentioned:

What Works: https://members.explorewhatworks.com/share/x6a52UqFWBCNWbVQ?utm_source=manual

https://drmichellemazur.com/2020/03/should-you-be-marketing-selling-during-a-pandemic.html

Lacy Boggs Facebook: https://www.facebook.com/ghostbloggergb/

https://www.thepersuasionrevolution.com/

Loom: https://www.loom.com/blog/coronavirus-response

Convertkit: https://convertkit.com/creator-fund

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media