The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Perhaps you've decided 2020 is the year you finally start your own podcast, and if that's the case—go for it! Tons of amazing resources exist to make your podcast dreams a reality and one fantastic example is my own show producer and editor, Travis Brown. I invited Travis on the show and we discuss his history of working in the music industry and audio, how he organizes his social media content for success, how audiograms can increase your conversions, his new course and lots more!  

In this podcast episode, we share: 

• How Travis transitioned from being a musician and audio engineer to podcasting 
• How Travis uses Instagram to promote his businesses 
• What audiograms are and why they're super beneficial to podcasters 
• Travis' strategy for creating content for his online course 
• How automation can save you time as an entrepreneur
• Advice for marketing your podcast by planning ahead 
• Travis' powerful tip to connect with others using authentic Instagram Stories    
• Details around Travis' "Shortcut to Podcasting" Course   

Memorable Quotes: 

• "It all just kind of evolved through word of mouth. He told somebody who told somebody who told somebody, and now through word of mouth I'm producing 20 podcasts every week…" 
• "You're using Instagram as a way to build that connection by giving away things for free."  
• "Share a golden nugget—share the monumental goose-bump moment of your podcast—and people are more likely to be like 'I NEED to go check that out right now!'"
• "There is power in planning. If you can plan things, you're so much more likely to succeed." 
• "We don't want to just see the highlight reel of your life...we want to see the real you." 
• "It's very powerful...in this Instagrammable world we live in, where everyone is so curated, to show the good with the bad."

Meet Travis Brown 

Travis Brown is a podcast editor and coach dedicated to helping business owners launch, grow, and monetize their podcasts. He has launched over 40 new podcasts for clients, edited over 1500 podcast episodes, and his clients have over 1.2 Million downloads.

Connect with Travis:

http://www.podcastbuddy.co/

https://www.instagram.com/podcastbuddy/

https://www.instagram.com/shortcuttopodcasting/

https://www.instagram.com/poddecks/

Links Mentioned:

https://onlinedrea.com/linkedin

https://onlinedrea.com/free

https://www.shortcuttopodcasting.com/stp-savvy-social-school

https://www.canva.com/

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Not everyone realizes the many unique opportunities associated with the role of a virtual assistant. Sandra Booker discovered it's possible to go from being an online virtual assistant to owning your own business, so I asked her to share how she jump started her social media strategy, what she learned from working with a social media agency, how she really streamlines her social media today, and her tips for virtual assistants who want to get started on social media!   

In this podcast episode, we share: 

• What inspired Sandra to start Any Old Task 
• How Sandra attracted bigger clients as a new entrepreneur 
• Why Sandra hired a social media agency and how she applies what she learned to her current social media strategy 
• Why Sandra decided to move her social media from an agency to in-house 
• Suggestions for doing social media on your own and creating great content
• Tips for virtual assistants wanting to be a social media person for others 
• What a virtual assistant does for clients and how to know if you need one for your business
• Why you should check out Sandra's "V.A. Studio"   

Memorable Quotes: 

• "Once I really focused on rebranding my website and making sure my social media was on point and active, that's when I started getting the higher clients."  
• "I love a good, consistent strategy. It's like working out; you have to be consistent with it in order for it to make any sense."
• "Get on some great mailings lists...because reading other people's good personality-infused, story-infused copy will help you do the same thing."  
• "My biggest tip for any virtual assistant wanting to do social media for other people is not to call yourself a virtual assistant." 

Meet Sandra Booker: 

Sandra is an online business manager and founder of Any Old Task, a small but mighty group of passionate peeps who love getting stuff done and helping people run their business like a lean, but never mean, fightin' machine.  

In her (efficiently used) spare time, she teaches women how to get to $50K a year in their own virtual assistant practices, even if it's their first year in business. Her clients include familiar names like Tarzan Kay and Laura Belgray. She's received accolades in her community like the 40 Under 40 award and she's on a mission to help her clients generate the same kind of raving clients she enjoys in her own business. Click here to learn more about what a V.A. can do for you!  

Connect with Sandra:

https://www.facebook.com/sandrabooker

https://www.instagram.com/anyoldtask/

https://www.facebook.com/anyoldtaskca/

Links Mentioned:

https://www.anyoldtask.ca/savvy

https://www.thevastudio.com/register-free/

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Whether you've just started considering the possibility of doing your own thing or recently left your 9-5 job to launch your own business, Luisa Zhou has walked a few miles in your shoes and is here to offer some solid strategies to save you time and energy. She shares tips on how to focus on the right things when you're starting out, why some people fail before they even get started, her social media strategy and so much more!   

In this podcast episode, we share: 

• What Luisa's work/life balance looked like when she decided to become an entrepreneur 
• Luisa's trial and error approach to building her business  
• Luisa's "3 X 15" rule for using her time as efficiently as possible 
• How Luisa knew it was time to take the leap into entrepreneurship   
• Luisa's favorite social media platforms to use for her business
• Tips for choosing a social media platform based on your industry 
• Why it's important to remember it's about the audience, not you
• Details about Luisa's "Escape Velocity Plan" 

Memorable Quotes: 

• "Because I focused on the things that actually mattered in the beginning of my business, it allowed me to be way more efficient with my time." 
• "There is so much power in showing up and being able to provide VALUE." 
• "The truth is, if you have no audience and you're posting nonstop to some place that no is visiting, it doesn't matter how good your content is." 
• "That's when I realized —Oh now I've learned about my audience. Now I actually know how to speak to them."  
• "You're going where your audience is but you're also leveraging the way that they prefer to consume content and starting with the end in mind, which is so powerful." 

About Luisa Zhou:

Luisa Zhou is the creator of the Employee to Entrepreneur system, which teaches people how to leave their 9-5 and start their own six-figure plus business working for themselves. She's helped thousands of students launch businesses that generate anywhere from 30K to 100K in a matter of months. Her advice has also been featured in numerous publications including Forbes, Inc, Entrepreneur, Business Insider, and more.

Connect with Luisa:

http://luisazhou.com/

https://instagram.com/luisa.zhou

http://facebook.com/luisazhoulive

https://www.linkedin.com/in/luisazhou

Freebie:

http://luisazhou.com/gift

Links Mentioned:

https://onlinedrea.com/linkedin

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

2020 is almost here and the new year is a great time to really think about what's working along with what new strategies you can try for your social media presence. Join me as I review my own journey through 2019 as well as social media marketing trends for 2020. Learn the difference between social media strategies and tactics, my predictions for overall marketing shifts in 2020 and 3 tactics important for those shifts, my Word of the Year and I how I plan to show up for my clients in 2020!   

In this podcast episode, I share: 

• Understanding the difference between posting tactics and your marketing strategy on social media
• Why I believe social media will shift away from its current broadcasting style 
• 3 tactics to increase intimacy in your 2020 social media strategy  
• Tactic 1: Create a plan for your Facebook and/or Instagram Stories  
• Tactic 2: Consider a strategy for how to use Live Video 
• Tactic 3: Integrate Direct Messaging for more 1:1 interactions and referrals   
• Why you need to know what "Dark Social" means 
• Why I chose "Loyalty" as my Word of the Year for 2020 
• My plans to deepen my relationships with current and new clients 
• Why I'm committing to offline activities in 2020 

Memorable Quotes:

• "I predict the overall shift in social media marketing in 2020 is going to be a desire for intimacy on social media. People want connection. People want community."
• "I'm becoming a referral resource for my clients...I want to be the connection for them to those other people who can really help them with their business." 

Links Mentioned:

Episode 24: 

https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/

Episode 25: https://onlinedrea.com/podcast/how-to-combat-overwhelm-and-negativity-on-social-media/

https://www.theatlantic.com/technology/archive/2012/10/dark-social-we-have-the-whole-history-of-the-web-wrong/263523/

https://www.convinceandconvert.com/social-media-strategy/what-is-dark-social/

https://www.socialreport.com/insights/article/360000663006-9-Digital-Marketing-Trends-That-Will-Own-2020

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Even though I may host this podcast solo, this show is far from a solo effort. I've worked hard to surround myself with an amazing team and I know how incredibly valuable it is to connect and work with others who understand and support your passion and goals. Danielle Desir has successfully created a supportive online community and she shares tips for how to leverage your own online community, the power of organic growth, how to nurture conversations and connection within a community and so much more!

In this podcast episode, we share: 

• How Danielle's travel blog started and how it led to her work with podcasters 
• What led Danielle to create her own campaign for women of color podcasters 
• How Danielle sparked engagement and nurtured her initial Facebook group community   
• What it means to be a leader that fosters organic growth in a community 
• Different suggestions for monetizing and mobilizing your community with value adds
• Advice for building a community that attracts the people you want  
• Danielle's process for connecting and collaborating with community members 
• Why in person connections are crucial, even for an online community 
• How being open to implementing new ideas has impacted Danielle's personal brand 

Memorable Quotes: 

• "We get stuck on this idea that being a leader means that we need to have all of the conversations...but you're saying...allow the member's voices to shine through." 
•  "As community participants we don't really see behind the scenes of the challenges or the ups and downs of everything."
•  "As you create your community, it's important to share your vulnerable moments—it helps your community relate to you more."  
• "We all want the REAL. We don't want the perfectly polished." 
• "You can't replace in person. Even with the power of social media we need the in person connections."    

About Danielle Desir

Danielle Desir is a travel finance strategist, writer and the host of 'The Thought Card', an affordable travel finance podcast empowering people to make informed financial decisions – travel more, pay off debt and build wealth. She is also the founder of 'WOC Podcasters' (Women of Color) an inclusive community for women of color to connect, learn and share resources. WOC Podcasters has over 1,600 members from 37+ countries and it is the first community of its kind dedicated to the growth and representation of women of color in the podcasting industry.

Connect with Danielle:

https://www.instagram.com/thethoughtcard/

https://twitter.com/WOCPodcasters

https://www.facebook.com/wocpodcasters/

https://www.linkedin.com/in/danielledesir/

Links Mentioned:

https://wocpodcasters.co/

https://www.facebook.com/groups/wocpodcasters/

[email protected]

https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

For better or worse, social media influencers are a thing and could very well increase your ROI. But how? Nick Cooke joins me to explain just want influencer marketing means for businesses, the value of finding impactful influencers, questions to ask influencer marketing agencies, The Goat Agency's unique marketing strategy, and how LinkedIn helped expand their brand to what it is today! 

In this podcast episode, we share: 

• How Nick got started with his agency working with influencers
• The growth Nick experienced after leaving Sportlobster for The Goat Agency
• Tips for businesses wanting to work with influencers
• The power of knowing and analyzing numbers in influencer marketing
• How the paid/social combination with an influencer ad works 
• Questions to ask an agency before hiring them to boost your brand 
• What inspired The Goat to try daily vlogging on LinkedIn 
• What's next for The Goat Agency and where influencer marketing is headed for 2020

Meet Nick Cooke

Nick joined Sportlobster on launch and quickly built a marketing team of 17. Nick, along with two colleagues took their learnings and created Goat. Since founding the agency in 2015 alongside Arron Shepherd and Harry Hugo, the company has grown from 3 to over 120 staff, opened 4 international offices and is working with everyone from start-up companies to global brands. Nick is now heading up our New York office, working closely with top brands and expanding the business into the US market. Goat has been in New York since mid 2018 and is rapidly growing, working with brands including Nivea, Absolut and ClassPass.

Connect with Nick:

https://www.instagram.com/thegoatagency/

https://www.facebook.com/thegoatagency/

https://twitter.com/thegoatagency/

https://www.linkedin.com/in/nick-cooke-9357aa59/

https://www.youtube.com/channel/UC_7yjB1S-tS-EqIEB6jTIMA

https://goatagency.com/

Special Black Friday Promo Mentioned:

https://onlinedrea.com/blackfriday

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

You want to be recognized. You want to be known. You want to have success. The foundation of all of those things is branding. And when social media and branding collide, magic happens. Today on the Savvy Social Podcast, we have special guest Amber Hurdle on to talk all about branding with what she calls the Velvet Machete. 

In this episode, Amber and I dive into the importance of branding by talking about:

• How to have a clear brand
• The importance of making yourself different
• We dive into Amber's recent book launch on social media
• How people data drives her business 

About Amber Hurdle

Amber Hurdle helps professionals connect the combined value of personal brands, employer brands and business brands to achieve bottom line results. She personally understands what it takes to accelerate success as a former teen mom who evolved into a powerhouse business woman, having worked with international celebrities and Fortune 100 companies alike. She was recently recognized among the "Top 40 Under 40" by the Nashville Business Journal, as well as by the The Nashville Area Chamber's Nashville Emerging Leader Awards (NELA)as the winner in the Business Services category.

Amber Hurdle Consulting's clients include large brands such as FedEx Ground, Marriott Hotels, and Stella & Dot, as well as small businesses who want to play big. As a professional speaker, talent optimization certified consultant, author, app developer and Podcast host, Amber is also committed to her community and profession. Whether her content-rich experiences energize leadership to boldly live their organization's culture and next-level their employee engagement or empowers entrepreneurs to think strategically, Amber's straight shooting"velvet machete"and warm personality never fail to motivate professionals to up their game in business and in life.

Connect with Amber:

https://amberhurdle.com/

https://www.facebook.com/AmberHurdleFan

https://twitter.com/amberhurdle

https://www.linkedin.com/in/amberhurdle/

Links:

Black Friday: https://onlinedrea.com/blackfriday

Does social media marketing make you smile or make you stress? If you're stressing, you're definitely not alone and thankfully, there's hope! Annie Franceschi shares how she makes social media work for her, the value of telling your story, why word of mouth referrals are gold, and why it's important to include some fun in your strategy!   

In this podcast episode, we share: 

• How Disney helped Annie learn how to navigate Corporate America
• Annie's experience of leaving the film industry to starting her own business  
• What Annie wished she knew at the beginning of her social media journey 
• What Annie's marketing looks like now and what strategy works best for her 
• How Annie integrates social media in her work and uses it to amplify her marketing  
• Annie's book 'Permission to Try' and her creative book launch approach 
• The power of "the easy YES" and saying thank you  
• Annie's "Tactic Tornado" theory and how to focus on your "Reasons to Believe"   

Memorable Quotes:

• "We all know what positioning is, we just don't realize it. And simply put, it's always about how you tell the story." 
• "I realized the work I was doing was fun and sexy and cool, but it wasn't changing lives."
• "That's what 'Permission to Try' is all about...giving yourself permission to take that leap of faith when you don't know if the net's going to be there to catch you." 
• "I felt extremely lost until I realized I didn't have to be all things to all people and I shouldn't be on every platform." 
• "The number 1 way I get business probably won't surprise you and it's the best way, is word of mouth and client referral."  

Meet Annie Franceschi 

Annie Franceschi is a small business branding expert, bestselling author, and motivational business speaker based in Durham, North Carolina.

She's spent the past 10+ years of her career in storytelling: first as a Disney storyteller in brand management, and now, running her own small business branding agency, Greatest Story Creative®. In branding 90+ businesses, advising hundreds of entrepreneurs, and speaking to thousands, she's come to believe that your life is your greatest story. 

Connect with Annie:

http://instagram.com/annie.franceschi

http://facebook.com/greateststorycreative

http://linkedin.com/in/anniefranceschi

http://anniefranceschi.com/

Links Mentioned:

https://collaboration-catalyst.mn.co/

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

If you're a pro at social media, then you can just hop onto Instagram or Twitter and post without giving it a second thought. But not everyone is a pro. Beginners need to take the time to plan out what their posts are going to look like. I like to compare it to walking into the gym for the first time. You can't just jump up to the 100lb weights. First, you have to start with that 5-10lb range. Today we're going to talk about how to successfully create that 5-10lb social media post.

In this podcast episode, we share: 

• Choosing only 1 platform to start out
• How often you should even be posting on social media
• Utilizing promotional content in order to grow your brand
• Showcasing your expertise through educational content
• Letting everyone know that this whole thing is bigger than you
• Sharing entertaining content to keep it light-hearted
• Engaging with your audience with quotes, questions, or controversial topics
• Creating designs for all or some of your content pillars
• Outlining a fuller content calendar for yourself
• Using free tools to help you plan your calendar
• Planning for all of your future needs and growth

Memorable Quotes: 

• "I can't just run-up to those 100lb weights and start lifting them. I've got to start with those 5-10lb weights first."
• "A lot of people like sharing their opinion. Everyone's got one, and we all love sharing it."

Links Mentioned: 

onlinedrea.com/free

https://onlinedrea.com/canva

https://onlinedrea.com/airtable

Airtable Like a Boss https://onlinedrea--missgsd.thrivecart.com/checkout-alab/

later.com

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Even though social media use has spread like wildfire across the world, social media marketing is still a fairly new approach to how we do business and can be difficult to navigate for those new to the scene. It's easy to fall into the comparison trap or experience impostor syndrome, so I asked Jen Conger to join me and explain the importance of listening to your audience, the value of understanding your mentality around social media, and how to get past your fear about posting and networking! 

In this podcast episode, we share: 

• Jen's history with corporate marketing in a Fortune 500 company 
• What kind of content Jen used for her company's first social media posts 
• When and why Jen decided to start her own social media business
• Where people usually get stuck on their social media strategy 
• Suggestions for improving your mindset around social media 
• Why it's important to get clear on your vision and commitment for social media 
• Advice for conquering fear and leaning into vulnerability on social media 
• Tips for building a community that helps your business grow 
• Jen's suggestion for using voice memos to really tap into the power of DMs 

Memorable Quotes: 

• "It's such an important step on any social media journey when someone's creating their strategy, is to listen to the people who this is for."
• "We don't have to be in the rat race." 
• "Sit with really what comes up for you when you ask yourself: What does social media mean for my business?" 
• "Sometimes it's just a matter of I'm gonna stick the scroll, and I'm going to be very intentional every time I go on social media about who I'm connecting with and how I'm doing that."   
• "It's baby steps...and you can always start with your story and why you do what you do or how you got to where you were…"  
• "How do I get in front of other audiences and just get visible?" 
• "What's separating people who are building incredible brands online...is they focus less on content development and pushing out stuff, and they concentrate more on relationship marketing."  
• "If you leave this podcast with one thing you want to start doing, it's welcoming every single follower you have with a voice memo inside their DM." 

Meet Jen Conger

Jen is a former corporate director of marketing turned social media coach, writer, speaker, and all around storytelling junkie. Her passion is for helping service-based female entrepreneurs sell on social media without feeling salesy or spammy. Jen is the host of The Social Jam, a growing Facebook community of women who are using social media to develop authentic, soulful relationships with collaborators and customers anywhere in the world.

Connect with Jen:

https://www.instagram.com/jenconger/

https://www.facebook.com/JenCongerMarketing/

https://www.facebook.com/groups/thesocialjam/

https://www.linkedin.com/in/jenconger/

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media