The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

As an entrepreneur or business owner, you've probably heard that it's super important to narrow down your niche. Having a specific niche can help build your audience and your offering, but you may not know that it can also open the doors to hosting your own online summit! I talk with Krista Miller about how she got started in the world of summits, the value of knowing and understanding your niche, how live videos can encourage engagement, and how she uses Facebook Groups to build a summit community! 

 

In this podcast episode, we share: 

• How Krista transitioned from the corporate world to the online business space
• Why Krista started hosting summits and launched "Summit in a Box" 
• How Krista's attitude toward social media has evolved from fear to fun   
• Tips for how to promote your summit on social media 
• Recommendations for tools to help build your summit 
• Krista's Facebook Group strategy for building a community for summit attendees 
• How Krista used Facebook Ads to upsell her summit registration 
• Advice for how to get the biggest ROI for your summit 

 

Memorable Quotes: 

• "That's an important part of social media we sometimes forget: If it doesn't feel fun to logon to the platform anymore, you don't have to be locked in...if you don't like it, you're not going to do it." 
• "Really focus on the behind the scenes, tease out that excitement leading up to the summit, build up to the ask, and don't just straight promote all the time."
• "For promotion, the more you can make use of your speakers, the better results you're going to get."  
• "People really like summits when you have a specific goal for a specific niche." 

  

About Krista Miller: 

Krista teaches online business owners how to skyrocket their revenue, grow their email lists, become leaders, and make mutually beneficial connections through online summits. These aren't summits that leave speakers and attendees feeling gross and taken advantage of - her method is focused on strong connections, collaboration, and making a difference in the lives of everyone involved.

 

Connect with Krista:

https://www.summitinabox.co/

https://www.facebook.com/groups/summithosthangout/

https://www.instagram.com/summitinabox/

https://www.pinterest.ca/heykristarae/

 

This Episode Is Made Possible By:

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

 

When you think about where you are in your business, are you in the short term, medium term, or long term? Whether you're in the short term "seedling stage", or have grown roots and successfully reached the long term stage, this episode focuses on how to incorporate social media during all three phases of your business, when you should consider advertising, how much time you should spend on social media, and more!  

 

In this podcast episode, I share: 

• What the seedling stage or "short term stage" of your business involves 
• Why you need money during the short term stage of your business  
• Why it's VITAL to focus on making solid connections in the short term phase
• Suggestions for how much time to spend on social media 
• How to know you've transitioned to the "medium term stage"
• Advice for spending money on paid advertising and outsourcing tasks  
• Why collaboration is key during the medium term of your business 
• Why the "long term stage" is the best time to fine tune what really works for you  
• Recommendations for increasing your ROI during the long term stage 
• Warnings for collaborating with celebrities before you're truly ready 

 

Memorable Quotes:

• "In the short term...you don't want to spend a lot of time on social media because you need to be figuring out the rest of your marketing strategy." 
• "Your value will come from talking to people." 
• "You've got to spend time in the short term connecting so when you're in the medium term people can see you've got something going on." 
• "A giveaway will only work if you have PROVEN that you have a solid plan in place to convert those people who are interested." 
• "The long term stage is where you really dig into content. You're broadcasting—people are already finding you. You just need to give them a reason to stay at this point." 

 

Links Mentioned:

https://www.dcpodfest.com/

https://onlinedrea.com/social-media/how-much-time-to-spend-on-social-media/

 

This Episode Is Made Possible By:

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

 

In this podcast episode, we share: 

• How Kessley got into the intuitive life coach path 
• How Kessley helps clients tap into their own intuition to create a life and a business they love
• Kessley's strategy for nurturing your Instagram inbox and reaching out with intention 
• Why you should let go of any fear about Instagram's algorithms and focus on the endless possibilities Instagram provides 
• How to create a message that resonates with your audience based on what excites you  
• Tips for managing social media to help you feel like you're not in constant demand 24/7 
• Why you should read or watch biographies of people who've become successful   
• Details about Kessley's program "Meet Your Muse"      

 

Memorable Quotes: 

• "Whatever your niche is, whatever your calling is...whatever you're called to do, it is part of who you are, it's literally part of your MISSION—your soul's mission here on earth—to go after that thing."
• "My possibilities are endless; that is such a simple and powerful mantra."
• "Just because someone hasn't found you right now doesn't mean they won't find you in the future."    
• "For having a message that resonates with your audience, it has to resonate with you first." 
• "When you show up excited for your work, your audience is going to show up excited to work with you." 
• "Make sure Instagram (or Facebook) is working for you and you are not working for it. It ALL gets to work for YOU." 

 

Meet Kessley McCormick 

Kessley is an International Intuitive Life-Purpose Coach and Consultant. Kessley works with celebrities, rockstars, famous athletes and their families to help validate and guide them for all things Life-Purpose and success. Kessley has the special gifts of Claircognizance and Clairsentience, which she is known world-wide for. She specializes in getting her clients super aligned with their divine assignment and soul mission. Her sessions will leave you feeling invigorated, enlightened, and confident. Kessley loves working as a high-vibrational guide for the everyday woman who is shifting into her entrepreneurial journey. She helps guide them through energy diagnosis of steps they need to take now to achieve the ultimate success. Kessley taps into her intuitive gifts to consult her clients on how to accelerate their dreams.

 

Connect with Kessley:

https://www.facebook.com/groups/379768189089157/

https://instagram.com/kessleymccormick

http://kessleymccormick.com/

https://www.facebook.com/intuitivebombshell/

 

This Episode Is Made Possible By:

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

 

Online marketing, email marketing, social media marketing—it can all be awkward and uncomfortable, especially if you're a new entrepreneur or business owner! Rachael Kay Albers from Awkward Marketing joins me today to share where the best content comes from, what tools you need for your online business, how to repurpose and share your episodes on social media, and the value of getting your audience involved in your process! 

 

In this podcast episode, we share: 

• Rachael's background and where she gets her comedic content 
• What inspired Rachael's first Facebook Live video
• The most common patterns Rachael sees in marketing 
• Rachael's process for scripting characters for her episodes 
• How Rachael leverages her audience when creating content 
• Tips for resharing different segments of previously used video content on social media
• How Rachael streamlines the work involved in creating each show 
• The wins Rachael has experienced from creating amazing content 
• What online tools Rachael recommends for those just starting their own show 
• How frustration influences Rachael's content and lead magnet   

 

Memorable Quotes: 

• The more you dive into the world of online marketing, the more it's impossible not to make fun of it.
• The best content always comes from the patterns I see. 
• You need to be spending a significant chunk of your time on a regular basis creating dynamic content—and it's worth it.
• It's not just that people are consuming the content. It's that they're implementing it in their businesses and it's giving them a-ha moments. 
• If you want to get people talking about your brand, creating epic, unforgettable content is one way to do it. 

 

 

Meet Rachael Kay Albers:

Rachael Kay Albers is the creative director of RKA ink, a creative studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game.

When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-sized small business advice with storytelling and sketch comedy. Think of her as the one-woman SNL of biz TV.

 

Connect with Rachael:

https://awkwardmarketing.com/

https://www.instagram.com/rachaelkayalbers/

https://www.facebook.com/rachaelkayalbers/

http://twitter.com/rkaink/

https://www.linkedin.com/in/rkaink/

http://www.youtube.com/rkaink/

 

 

Links Mentioned:

Don't Hire A Web Designer

Let's Do Launch

Rev

Basecamp

 

This Episode Is Made Possible By:

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Chances are if you feel the need to delete your social media apps, it's because you feel overwhelmed by it or think you're spending too much time on it. The good news is you're not alone! Research shows habitual social media use is common so I'm sharing 4 easy steps to help you reclaim your control over social media!  

In this podcast episode, I share: 

 

• Step 1: Figure out your relationship with social media. 
• Step 2: Turn off your notifications instead of deleting your apps.
• Step 3: Get in the habit of checking social media on your terms.
• Step 4: Do more of what you like on social media.    

 

Memorable Quotes:

• "If you can't define what you're getting from social media then it's going to be really hard to manage it."
• "Turning off notifications drastically changed my relationship with social media because now I'm back in control of how I navigate the apps."  
• "Check social media once or twice a day, for business, during business hours—that's it. You're allowed to be closed."
• "There's an expectation that we're always on and that we're always available, and that's NOT true."   
• "I get to enjoy the things that I like, when I like, and then when I'm working, I'm working."  

 

Links Mentioned:

https://www.psychologytoday.com/ca/blog/in-excess/201805/addicted-social-media

http://www.onlinedrea.com/free

This Episode Is Made Possible By:

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

 

Before anyone will actually buy your services, donate to your cause, or subscribe to your show or newsletter, they need to know, like, and trust you. Developing this kind of connection requires a strong brand voice and a clear understanding of your audience. Helen Tremethick talks with me about how to find your brand voice, using your brand voice on social media, inspiration for creating content your audience wants, and so much more!   

 

In this podcast episode, we share: 

• What attracted Helen to a career in copywriting and communication  
• How Helen helps her clients identify their brand voice
• Why business owners and entrepreneurs struggle to find a path for their brand 
• Why Helen's methodology is called "Captivate" 
• The importance of understanding who you are and who your people are
• Suggestions for building a "know, like, trust" appeal with your audience 
• How creating a brand voice evolves during the rebranding process 
• The benefit of a strategic plan for content and using a brand voice road map
• Why it's valuable to know what your audience wants and what will resonate with them 
• Tips for those who need writing inspiration and the power of free writing 
• Details about Helen's Copy Courage Program

 

Memorable Quotes: 

• "We teach what we need to learn."
• "In order to create a solid brand voice, you need to know who you're talking to, not just what you stand for."  
• "Get to know your people, know what you want to say to them." 
• "What are they feeling right now? What are the problems that you'll solve and what does that feel like to them?"
• "You need to have a plan as to what you're going to share and how that supports how you're trying to serve." 
• "When you have a brand that wants to elevate other people, it's helpful to share what elevates you." 

 

About Helen Tremethick

Helen Tremethick is a brand voice strategist and copy coach whose values-driven approach to communications helps scaling entrepreneurs and small businesses move their businesses into the next sphere with just the right amount of love and badassery. Helen is the CEO of The Communications Distillery, a boutique branding studio located in an old farmhouse in the middle of the Ontario countryside.

 

Connect with Helen:

https://instagram.com/helentremethick

https://facebook.com/communicationsdistillery

 

Links Mentioned:

Copy Courage Program: http://communicationsdistillery.com/courage

 

Free Offer: 

http://communicationsdistillery.com/free   - Free Copywriting Guide and 4-part learning series that will help you on the path to realigning your message with who you are and who you serve.

 

This Episode Is Made Possible By:

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

 

I put a lot of thought and intention into building the Savvy Social Podcast and I know other podcasters do the same, so I really love learning about new tools that can help my show grow in a way I feel good about. I talk with Sean Creeley about his history as a serial entrepreneur and about how his newest company, Podsights, helps podcasters gain valuable insights and data on whether advertising is working for their podcast! 

 

In this podcast episode, we share: 

 

• Podsights' background and what Podsights does for podcasters and advertisers 
• How Podsights helps podcasters know what advertising is and isn't working 
• Why tracking podcast data is difficult and messy
• The benefits of the podcast industry in comparison to other online industries 
• How Podsights help small podcasters find advertising that aligns with their story 

Memorable Quotes: 

 

• It's a beautiful bubble and the bubble is expanding—more and more people are getting into podcasting. 
• You advertise based off of content, not off of targeting users. 

 

About Sean Creeley 

Sean Creeley is a founder at Podsights. In a past life, Sean founded Embedly, a Y Combinator company, whose product was used by Reddit, LinkedIn, Salesforce, Microsoft and hundreds of other sites. Medium acquired Embedly in 2016.

 

Connect with Sean:

https://podsights.com/

https://research.podsights.com

 

 

Links Mentioned:

Beyond the Podcast Virtual Summit

https://www.aweber.com/beyondthepodcast.htm?utm_source=awpartnership&utm_medium=email&utm_campaign=btp19&utm_content=andreajones

 

This Episode Is Made Possible By:

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

 

No matter what industry you work in, transparency with clients can make or break your business. After a recent incident caused their users some understandable panic, the folks with Social Report made time to listen and respond to client concerns—including my own. I've invited Sam from Social Report on the show to discuss why no matter what happens your communication game is pivotal in keeping or losing clients! 

 

In this podcast episode, we share: 

 

• What happened with the Social Report tool and how it impacts current users  
• What it means to be "customer obsessed" 
• Why it's important to focus on the silver lining of a negative situation
• Social Report's most recent status update 
• Why you should consider using Social Report for your business 

 

Memorable Quotes:

• I never had to guess where you were in that process because you were constantly updating us on the process.  
• We're now friends with our angriest clients...and they've become our biggest advocates. 
• When everything was taken away it became super clear what was the most valuable. 
• That many happy users can't be wrong. There's magic in the tools that have been brought together that allow small businesses and agencies to run.  

 

 

Links Mentioned:

Social Report Status Page

This Episode Is Made Possible By:

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

 

Writing a book is one thing; marketing a book is a whole different ball game. Whether you're ready to launch a finished book or looking for inspiration to finally put pen to paper, Jodi Brandon joins me to share valuable insight on how to reach your target market and increase your connections! 

In this podcast episode, we share: 

• How Jodi got started with book marketing 
• Advice for those thinking about writing a book
• Suggestions for using social media to get feedback for your book 
• The difference between a low-cost launch vs. high-cost launch 
• Elements of a good book trailer
• How a book can help grow your business 
• Different marketing strategies to share your book

 

Memorable Quotes: 

• If you want your book to standout you've got to be able to market it well.
• Social media is becoming less about content and more about connection. 
• Writing a book is a way to build credibility and gain visibility. 
• Don't take yourself out of potential sales or audience members because of the format of your product.

  

Meet Jodi Brandon 

Jodi Brandon has more than 20 years' experience in book publishing. After many years working in traditional publishing, Jodi's passion these days is working as a book writing/publishing coach and editor for creatives, online entrepreneurs, and small business owners who want to market their business with a book.

 

Connect with Jodie:

https://www.instagram.com/jodibrandoneditorial/

https://www.facebook.com/jodibrandoneditorial/

https://twitter.com/JodiBrandon

https://www.linkedin.com/in/jodibrandoneditorial/

https://www.pinterest.com/jodibrandonedit/

http://bit.ly/JodiYouTube

 

Links Mentioned:

Schedule a Half Day Intensive with Jodi

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Raise your hand if you're an introvert! I'm actually a huge introvert so I know firsthand how difficult it can be to put yourself out there for the sake of connecting with others. Even if you're not an introvert, chances are you've had your own struggle with creating meaningful connections. Heidi Taylor explains how really knowing your client makes connecting easier and she sheds some light on how to find your place in the online world!     

In this podcast episode, we share: 

 

• How Heidi's coaching business was born
• The role social media plays in Heidi's search for clients
• How Heidi determines who she wants to connect with 
• Advice for finding the right groups and where you belong online  
• How Instagram Stories has helped Heidi share her message 
• Suggestions for overcoming challenges with experimentation 
• How Heidi helps clients understand and improve their communication styles 

 

Memorable Quotes: 

• There's no straight line; I haven't met anybody who's had a straight line to entrepreneurship.  
• I take my cues from the person I'm connecting with. 
• Sometimes the magic happens in just listening.
• Do I feel like this a place where my voice has space and it matters and it's going to be taken care of and supported?
• Just keep showing up and keep watching your growth.  
• It takes so many more tries than one. And that's okay. It's part of the journey.  

Meet Heidi Taylor:

Heidi Taylor is what happens when a sales coach collides with a life coach. Heidi works with non-linear, altruistic, solo, service-based business owners and caring people. Ya know, those on the opposite end of the sleazebag spectrum. Her style is relational. Her system is proprietary. And her approach is a yin yang of both kind and direct. She has over ten years experience running businesses, both off and online. For the full dirt on business coaching with Heidi, find her at heiditaylor.ca.

Connect with Heidi:

https://www.instagram.com/heidilistening/?hl=en

https://www.facebook.com/heidilistening/

https://twitter.com/heidilistening

https://www.linkedin.com/in/heiditaylorbusinesscoach/

Mentioned on the Show:

Beyond the Podcast Summit: https://www.aweber.com/beyondthepodcast.htm?utm_source=awpartnership&utm_medium=em

Sept 18 @ 11 am

Get expert advice to take your podcast to the next level.

This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media