The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

You might have tons of great content from social media or blog posts, but do you have a clear strategy that leads your audience to connect that content to what truly drives your business? Lacy Boggs joins me and explains why you don't always have to do what everyone else is doing in marketing, how to create a process for deciding what your own marketing strategy should be, and so much more!  

In this podcast episode, we share: 

• Why content marketing must be aligned with your business goals
• How Lacy used weekly Facebook Live videos to increase audience engagement 
• Why doing your own thing can actually enhance your marketing strategy 
• What shifts Lacy experienced in her business to become a leader 
• How Lacy lets clients know CDA is a team effort  

Memorable Quotes: 

"Content marketing is useless if it isn't tied to your bigger business goals."

"You're a leader in your industry. You wouldn't be a business owner if you weren't."

"You don't have to follow the exact blueprint or formula that everyone else is doing in order to see success."

"There's a huge space for quality and there's a huge space for personalization." 

About Lacy:

Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals.

Connect with Lacy:

Facebook

Instagram

LinkedIn

Twitter

Links Mentioned:

https://lacyboggs.com/savvysocial

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

It's easy to get lost in the world of social media, and a customized social media strategy is a surefire way to guide your business where you want it to be. Today, I'm sharing the difference between a virtual assistant, social media manager and social media strategist, along with 10 valuable ways a social media strategist can take your business to the next level! 

In this podcast episode, I explain the 10 ways listed below: 

1. Creates a custom-fit social media plan to your business 
2. Helps you understand and research your target market
3. Provides hashtag and/or keyword optimization
4. Designs tailor-made social media posts  
5. Writes social media captions in your brand's voice
6. Schedules your posts to go out on time 
7. Manages social media comments and messages
8. Grows your audience by finding potential clients/customers/readers/listeners
9. Creates reports that showcase your progress 
10. Aligns your social media with your overall marketing goals

Memorable Quotes:

• "A social media strategist requires minimal guidance...you're paying for their capability to build out a social media plan that fits with your ENTIRE marketing marketing plan..."
• "Your social media strategy is your plan for success."
• "It shouldn't sound like a complete stranger has taken over your business. It should sound like YOU."
• "Consistency is the most important thing when it comes to measuring results on social media."
• "A social media strategist is constantly pivoting, adjusting, learning, and growing in a way that helps you with your overall marketing goals." 

Links Mentioned:

New Mentorship Program

https://onlinedrea.com/mentorship

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Having an email list or social media following is fantastic but neither really serve your business without audience engagement or conversions! Even though messenger bots have gotten somewhat of a bad rep, they're excellent tools to reach your clients when used in the right way. Chrystabelle Tan stops by to explain what a messenger bot is, where to start when building your own bots, how to understand Facebook's rules about messenger marketing, and tools for having a successful messenger marketing strategy!  

In this podcast episode, we share: 

• How Chrystabelle got interested in messenger marketing 
• What a messenger bot is and how it works 
• Examples of how messenger marketing has brought Chrystabelle success
• How messenger bots increase engagement with your audience 
• Advice for where to start when beginning your own messenger marketing strategy 
• Tips for using Facebook messenger marketing 
• When businesses should consider using a messenger bot 
• Recommendations for marketers wanting to add messenger bots to their suite of services 

Memorable Quotes: 

• "Messenger bots bring back a lot of personalization back into marketing…"
• "Facebook messenger marketing in general is one of the best ways to move your audience from your social media or your list into messenger, and then convert them using engagements."
• "Once you know your goal, then you can start looking into the different tools that allow you to build these chat bots."

About Chrystabelle:

Chrystabelle is the founder of Chrys Media where she helps high-ticket service providers engage their audience and scale up their business with Messenger marketing. She has been featured on Thinkific, Buffer, The Business Hour podcast, and has spoken at conferences such as Social Media Day Houston. Originally from Singapore, she now runs her messenger marketing agency online while traveling the world.

Connect with Chrystabelle:

https://www.instagram.com/thisischrystan/

https://www.facebook.com/thisischrystan

https://twitter.com/thisischrystan

https://www.linkedin.com/in/chrys-tan/

Links Mentioned:

https://www.hackyouronlinebusiness.com/

https://chrysmedia.com/strategycall

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Ever feel like your marketing strategy just isn't getting the results you want? Learn how to prioritize marketing in a way that allows you to show up ready and excited to engage with clients instead of overwhelmed and over it. Kyla Roma joins me and shares how to identify your marketing success metrics, where to start when building your marketing plan, how to share stories as part of your marketing messaging and so much more!

In this podcast episode, we share: 

• Recommendations for outlining your marketing plan or sales funnel 
• Questions to help determine what's working for you and what isn't 
• The value of knowing your audience's fears and giving them permission to be human
• Tips for putting your client at the center of your stories to seed your expertise
• The importance of illustrating what you offer to your ideal client  
• Suggestions for how to take a break from social media 
• Why connecting with your audience is invaluable 
• Details about Kyla's Uncomplicated Marketing Academy

Memorable Quotes: 

• "Give yourself permission to be where you're at. You don't have to be everywhere at once. Make it as simple as possible." 
• "Get curious about one place and figure out what's working for you there."
• "How can I bring more empathy to my content and how can I demonstrate my expertise?"
• "...It's just connecting on a human level, and sometimes we forget, when it comes to marketing, there's a lot of human-ness in it." 
• "The outside of your business should match the inside of your business." 

About Kyla:

Kyla Roma is a marketing strategist, and founder of the Uncomplicated Marketing Academy. She's spent the last decade helping overwhelmed online business owners & course creators take control of their client inquiries, and their income. She's also a toddler mom, and her family's breadwinner who believes that YOUR definition of success is the only one that matters and that attracting clients should be fun. (And for the record? No - that's NOT asking too much.)

Connect with Kyla:

https://www.instagram.com/kylaroma

https://www.twitter.com/kylaroma

https://www.kylaroma.com/

Freebie:

Free UnComplicated Marketing Teardown Library - https://academy.kylaroma.com/teardowns

Learn how to level up your marketing with Kyla Roma's bite-sized analysis of excellent Instagram stories, powerful sales pages, and social media content that moves an audience to action. These short videos break down what practical tactics content creators are using to drive business right now, and how you can adapt them to your online business.

Links Mentioned: 

https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

When you think about PR, you might think it's only for giant companies and well-known brands. However, Brittney Lynn explains how PR and social media work together and why connecting with the right people can really benefit your business!  

In this podcast episode, we share: 

• How Brittney started her own PR business  
• Advice for business owners to grow their connections with others through social media
• Tips and tricks for getting PR and positioning yourself as an expert in your field 
• Suggestions for leveraging your PR through social media
• Simple strategies to boost your online profiles to increase your credibility  
• Why you shouldn't buy followers for your social media accounts 
• Details about Brittney's "HARO: How to Help a Reporter Out" Tool 

Memorable Quotes: 

• "Interact with the people you feel like would be your friends. It doesn't have to be you talking about your business." 
• "Human to human connection is so important!" 
• "You never know who knows who...sharing is a simple thing." 
• "You never know who's landing on your social media profiles so you want to have this all-encompassing look at who you are to a new person." 
• "Instagram highlights are built for new people to look at what you've been talking about."  
• "The point of PR is to get your message out in front of more people."  

Meet Brittney Lynn

Brittney Lynn is a PR & Online Marketing Strategist for online entrepreneurs worldwide. She has nearly 10 years of experience working in the online marketing industry and has a passion for helping others grow their reach, revenue, and impact through strategic PR. She's also the host of the Day in the Life podcast, which gives a glimpse into the daily lives of people from across the world who work in a variety of industries. Stepping into the lives of these fascinating guests will encourage, inspire and challenge listeners as they share in each guest's trials and triumphs, learning that we are all connected and are more alike than we realize. Brittney has landed clients in Glamour, Brit & Co, Bustle, BuzzFeed, PopSugar to name a few. She's based in Dallas, Texas with her husband and pup.

Connect with Brittney:

http://brittneyllynn.com/

http://instagram.com/brittneyllynn

http://facebook.com/brittneyllynndotcom

http://twitter.com/brittneyllynn

https://www.linkedin.com/in/brittneylynn/

Links Mentioned:

HARO: https://brittneyllynn.com/haro/

The PR Prompt: https://brittneyllynn.com/theprprompt

https://brittneyllynn.com/andrea-jones-on-being-intentional-social-media-and-how-to-work-with-the-algorithm-instead-of-beating-it/

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

If a picture's worth a thousand words, a solid caption might be priceless! Captions are a fantastic way to catch your audience's attention, especially when you share a promotion on social media. Learn the ABC's of writing a good social media caption and how to leave your audience wanting more! 

In this podcast episode, I share: 

• The 3 W's for Promoting on Social Media: What do you sell, Who is it for, Why does it matter
• The ABC's of a Good Social Media Caption: Attention grabber, Benefit statement, Call to action 
• Tips for success at writing social media captions

Memorable Quotes:

• "How can you slow your audience from scrolling?"
• "Your reader/follower has to click on 'read more' or 'view more'...so give them a reason to do so!" 
• "Your message should be memorable like a commercial jingle." 

Links Mentioned:

https://onlinedrea.com/free

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Maybe you've already built a following on social media, but have you established a sales funnel you can confidently say converts your fans into paying customers? Believe me, a sales funnel is crucial to your social media strategy if you're ready to increase your reach and your revenue.

If you're not sure where to start, have no fear! I explain what to avoid when creating your sales funnel, tips for how to prepare for a sales funnel, and the 4 simple phases of how to guide your audience from following to buying and wanting more!

In this podcast episode, I share: 

• 3 common mistakes to avoid when creating a social media sales funnel
• 3 areas to prepare for your social media sales funnel: audience, offer, next step 
• 4 phases of a solid sales funnel: attract, build, convert, advocate 
• Details about my Social Media Sales Funnel Masterclass 

Memorable Quotes:

• "A sales funnel is a path that your social media followers take toward buying your products and becoming advocates for your brand."
• "You need to get more people involved in what you're doing so you can increase the number of people ready to buy from you..."
• "Often times, your buyers are going to be the ones most likely to buy from you again, so make sure you're treating those people right!"

Links Mentioned:

Free course: https://onlinedrea.com/free

Sales Funnel Masterclass: http://onlinedrea.com/social-media-sales-funnel

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Chances are you're already using a digital platform like Facebook or Instagram to build your business, but if you haven't considered adding Pinterest to your toolbox, you should! Cara Chace sheds light on where to start when creating your Pinterest strategy, how to consider your customer's buying journey, the best types of Pins for online entrepreneurs, how promoted Pins can help you, and how data can show you what to Pin!

In this podcast episode, we share: 

• What you should understand about Pinterest before using it as a tool to grow your business 
• The power of having a strong visual strategy 
• The value of understanding your client's perspective & the problem they're trying to solve 
• How Pinterest fits in with your digital marketing strategy 
• Advice for using Google Analytics to determine what Pins you should create 
• The difference between using Pinterest for services vs. products 
• Why it's a good idea to Pin your Podcast on Pinterest 
• How videos on Pinterest can increase brand awareness
• What Promoted Pins are and how they can benefit your business 
• Details about Cara's "Pinterest Powerup" membership program
  

Memorable Quotes: 

• "Pinterest is not another portfolio for your products or services."
• "Key words get you found, graphics get you clicked."
• "Start with the smart data of what matters most to your audience and what they are looking at first."
• "The earlier you can get Pins up on Pinterest, the better."
• "If you've got a Facebook ads strategy, you've got to be doing Pinterest at the same time…"

Meet Cara Chace: 

Cara Chace is the creator of Pinterest PowerUp, a Pinterest marketing membership, and the owner of Chase Digital, a Pinterest Marketing Agency. She started in social media in 2011 by managing 13 million fans across 17 social media accounts for a world-wide band. Since then, she has gone on to discover what makes a fantastic digital marketing strategy for online entrepreneurs and loves to teach how Pinterest fits into that strategy. She loves nothing more than teaching to fellow business owners except maybe a good book and one more cup of coffee.

Connect with Cara:

https://www.carachace.com/pinterest-success-roadmap

https://pinterest.com/carachace

https://facebook.com/groups/pinterestrockstars

https://instagram.com/carachace

https://carachace.com/

Links Mentioned:

https://www.carachace.com/blog/top-10-awesome-sales-funnels-for-products-on-pinterest

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Whether you love the sales process or feel overwhelmed just thinking about it, having strong sales is critical for any business to be successful. To help boost your sales game, I asked my client and sales expert Victor Adefuye to join the show and share what really makes someone good at sales, how sales and marketing play a role in your business, the power of LinkedIn to help close the deal, how to leverage your current connections for referrals, and how LinkedIN can play a role in your entire sales and marketing strategy!

In this podcast episode, we share: 

• Victor's journey from being a lawyer to a sales consultant for entrepreneurs 
• What makes someone good at sales
• The relationship of sales and marketing 
• Advice for using LinkedIn to improve your sales and marketing 
• The value of referrals and how to ask for targeted referrals from satisfied clients 
• Suggestions for early-stage entrepreneurs to use networking for learning vs. pitching
• How thought leadership helps with the sales process 

Memorable Quotes: 

• "Sales is scary but it's also critical to entrepreneurship and building any business."
• "The best thing you can do to be an effective salesperson is to be an effective listener."
• "It's important to have a good [LinkedIn] profile that accurately communicates the value you can deliver." 
• "...It's much more targeted and much more effective than asking for an open-ended referral."
• "LinkedIn is part of the entire strategy."
• "If you don't have customers, your obsession should be 'I need to learn as much as I can about the market'."
• "The mindset shift of 'I'm not selling, I'm listening' is so valuable no matter where you are in the process." 

Meet Victor Adefuye:
Victor is a creative and entrepreneurial sales professional with a passion for tackling big challenges.  He founded Dana after seeing too many startups make the same mistakes around sales planning, hiring and management. Victor began his career as an attorney, where he developed his communication and presentation skills.  He then leveraged these abilities in his first sales role at Northwestern Mutual, where he was recognized as one of the top young producers in the company. Subsequently, Victor joined the entrepreneurial world, serving as Co-Founder & President of WellnessRebates, VP of Business Development at Apex Leaders LLC, and as a sales consultant to various B2B startups.  He is a graduate of Duke University and The George Washington University Law School.

Connect with Victor:

http://winningbydesign.com/

https://www.linkedin.com/in/victoradefuye/

Links Mentioned:

https://onlinedrea.com/linkedin

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

LinkedIn is easily one of my favorite online platforms even though it's not your typical social media scene. Over the past couple of years, I've learned the power in leveraging LinkedIn as a way to boost your business and if you're ready to take advantage of its benefits, checkout my top 7 reasons why you should choose LinkedIn for your marketing strategy in 2020!   

In this podcast episode, I share: 

• Reason #1: LinkedIn engagement is heating up while other platforms are fizzling out.
• Reason #2: LinkedIn isn't as crowded and allows you a higher chance of being seen and heard.
• Reason #3: LinkedIn is perfect if you serve other businesses in a B2B capacity.  
• Reason #4: LinkedIn allows your content to actually get seen with less posts.    
• Reason #5: LinkedIn gives you the opportunity to become a thought leader or influencer in your space by connecting with the right people.  
• Reason #6: LinkedIn is a powerful lead generating machine and gets you the connections you want.  
• Reason #7: LinkedIn provides a more professional mentality and space to grow your business in comparison to other platforms. 

Memorable Quotes:

• "If you're looking for a better way to connect with people, consider LinkedIn." 
• "There's a good chance even if your audience isn't active on LinkedIn they may still see your activity like when you connect with them." 
• "Building relationships with people who are actually paying attention to your content is so valuable this year and it's going to be the key, so going deeper not wider." 

Links Mentioned:

https://onlinedrea.com/linkedin

https://news.linkedin.com/about-us#statistics

Episode 21: https://onlinedrea.com/021

Episode 75: https://onlinedrea.com/075

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media