The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Podcast Movement is the world's largest podcasting conference. Check it out here: https://podcastmovement.com/

In this bonus episode, I'm sharing my thoughts and what I learned while attending this event.

Links: 

• https://www.shepodcasts.live/
• https://www.dcpodfest.com/

This Episode Is Made Possible By:

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Social media can show you all the love one day and make you feel ghosted the next. Sound familiar? If you've ever been frustrated with social media to the point of thinking it's just not for you, don't worry—you're not alone. Thankfully, there is hope and I've got 3 key ways to grow your social media audience!   

In this podcast episode, I share: 

• Key 1: You must have the right mindset in order to grow your social media audience
• Key 2: Consistency, consistency, consistency; have good habits and show up regularly. 
• Key 3: Have a solid message that makes people feel connected to you.  

 

 

Memorable Quotes:

• You have to believe that what you want IS possible or it'll never happen. 
• Isn't it amazing that you have ANY followers at all? Isn't it amazing that ANYBODY is looking at your content? 
• Most of the people you come in contact with on social media are NOT your people.
• Go into social media with the mindset of being open to connections and seeing where those connections go.  
• Consistency is so important to measuring results so you can see the impact of what you're doing. 
• If you can't tell me why what you say matters, you need to go back to the drawing board.  
• We're either making music or making noise --Donald Miller 

Links Mentioned: 

https://savvysocialschool.com/

This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

From building your brand to growing a community, Shayla Perry understands how to use social media to provide real value for others. Rather than getting overwhelmed with posting and having the perfect feed, she shares tips for how to define your brand, how you can create value, and the best ways to showcase your community and so much more!  

In this podcast episode, we share: 

• How and why Shayla became an entrepreneur 
• Why Shayla started #BlackGrlBoss 
• How Shayla differentiated her brand by focusing on relatable content 
• How virtual events helped grow the #BlackGrlBoss online community  
• The importance of providing authentic value for your clients and community 
• Shayla's current social media strategy and how it's changed over time 
• Why passion and consistency are key to building a community   

 

Memorable Quotes: 

• "My philosophy is that everyone has something to teach and everyone has something to learn." 
• "Define your brand before someone else defines it for you." 
• "It's so much more important to actually deliver something of value to your community rather than saying 'Okay, it's big now, let's charge for them to be here."     
• "Stay authentic to what it is you're trying to do and what it is you're trying to provide for your community." 
• "I realized what was missing for me was the people. It was the community and the sisterhood."  

 

About Shayla Perry: 

An entrepreneur for more than 15 years, Shayla Perry's foray into the business world began as a freelance copywriter and editor. During that time, she contributed to a number of prominent sites, like SheKnows and MadameNoire, and was very instrumental in the launch of their then sister site, MommyNoire. Later, Perry was subcontracted to serve as the Sr. Copywriter for Liqui-Site Designs -- an award-winning graphic design firm that was regularly recognized with Forbes Magazine's Enterprise Award. At Liqui-Site, Shayla was able to work with a number of large brands like Mercedes, Penguin RandomHouse, and The American Lung Association; providing more than copy, but insight on various aspects of their companies. 

Eventually, she would go on to found her own Marketing company, where her team worked with businesses all over the world, varying in both size and industry, helping them to build and strengthen their brands. In 2018, Perry began #BlackGrlBoss as a means to provide education, resources, and support to minority female business owners around the globe. She is also a Mental Health advocate, speaking on her personal experiences, as well as the topics of Branding and Women's Empowerment. 

Connect with Shayla:

http://instagram.com/blackgrlboss

http://facebook.com/blackgrlboss

http://twitter.com/blackgrlboss

http://linkedin.com/in/shaylaperry

http://linkedin.com/company/blackgrlboss

http://instagram.com/bgbslaydates

Links Mentioned:

Slay Dates: bit.ly/SlayDatePasses

Aug 10 @ 1pm

How to Attract and Convert Your Ideal Clients & Customers on Instagram  

https://onlinedrea.com/

This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

As an entrepreneur it's common to feel like you have to do everything yourself and that's simply NOT TRUE! It's so important to remember to avoid the comparison trap and to keep things simple. Putting systems in place for your social media by figuring out what gets you results and what you can release will help you streamline and simplify your life!   

In this podcast episode, we discuss: 

• How Ashley got started as an entrepreneur and what clients she works with now 
• Different challenges social media creates and how to address them 
• Where Ashley spends most of her time on social media    
• Suggestions for simplifying Facebook groups and creating boundaries for social media
• Advice for new business owners using social media to connect with other people 
• How to audit your social media to avoid burnout and feel energized 
• Details about Ashley's Simplified Marketing Plan Training 

 

Memorable Quotes:

• "As much as we want to do ALL of the things, we've got to have systems in place that support the business we want to have." 
• "Your boundaries are what you're comfortable with and allows you to keep yourself in check and still have an amazing community."
• "I come from a place of curiosity...if the conversation leads to working together fine, if not they're still an engaged community member."    
• "Focus on one or two platforms really well and go for depth, not breadth. Look at where you're energized, look at what makes sense and what's driving results for you."   

 

Meet Ashley Gartland: 

Ashley Gartland works with service-based entrepreneurs whose business has experienced some success but who feel like a hot mess behind the scenes - and who know it's holding them back from reaching the next level. She helps her clients simplify and streamline their business so they can grow to the next level and experience more freedom and fulfillment in their life. Ashley has been an entrepreneur since the age of 22, when she got her start as a freelance food writer. 

After working in editing, event planning, public relations and digital publishing, Ashley launched her coaching practice to help overwhelmed entrepreneurs grow their business by doing less better. Ashley's work has been featured in O, The Oprah Magazine, The Huffington Post and Being Boss and she's appeared on The Startup Sessions, Courage & Clarity and The Creative Empire podcasts. She lives for rainy days, is an avid runner (and wannabe yogi) and prefers kombucha over coffee to fuel her day. To connect with Ashley and learn more about how you can simplify your business, you can join Ashley's free community, The Simplified Entrepreneur. 

Connect with Ashley:

https://www.instagram.com/ashleygartland/

https://www.facebook.com/Ashley-Gartland-Coaching-998120186912465/

https://www.linkedin.com/in/ashley-gartland-991aa95/

http://bit.ly/thesimplifiedentrepreneur

http://www.ashleymgartland.com/

Links Mentioned:

https://www.ashleymgartland.com/simplifiedmarketingplan

https://www.ashleymgartland.com/trelloboard

This Episode Is Made Possible By:

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Social media can be a game-changer for your business, especially if you understand how to build relationships with the right messaging. Maggie Frank-Hsu shares the power of using simple DMs and how email marketing relates to social media by creating those crucial connections with clients!    

In this podcast episode, we share: 

• Maggie's journey into the world of email marketing 
• How Maggie uses social media to build relationships with clients
• Why Maggie only uses DMs to develop connections vs. sales pitches 
• Maggie's posting strategy and the types of content she shares 
• The importance of understanding your audience to build relationships
• Maggie's advice for creating stories based on your brand and personality 
• How Maggie handles privacy issues and what she shares about her kids   
• How social media and email marketing work together for lead generations
• How Maggie helps clients leverage email marketing      

 

Memorable Quotes: 

• "My content strategy is 'I have to tell people about this! They're going to love it!'" 
• "Document. Don't create." 
• "Simple works. I'm a huge advocate of doing what you can and spending time where it makes sense." 
• "I wish more people would have more conversations and post less. The power is in conversations."
• "I want to be knowable but not vulnerable."
• "Social media is the beginning of the relationship and email marketing takes it a step further." 

 

About Maggie Frank-Hsu

I'm passionate about helping moms who are business owners rediscover their identities separate from their children. My clients hire me when they are ready to give themselves permission to create a revenue stream in their business that is not a straight "dollars-for-hours" trade. I have spent my entire career working to seize audience's attention and move them to action via the written word.I went to the Columbia School of Journalism and worked for a few glossy magazines in New York before transitioning to marketing. I founded my business in Oct. 2015.

Connect with Maggie:

https://instagram.com/maggiefrankhsu

https://facebook.com/maggieblogstoriches

https://twitter.com/maggie_FH

https://linkedin.com/in/margaretmaggiefrank/

http://www.Maggiefrankhsu.com

Email Marketing Sweet Spot: http://www.maggiefrankhsu.com/email-marketing-for-beginnersz

Links Mentioned: 

https://onlinedrea.com/socialreport

This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Ever notice a dip in your social media numbers? Or wonder why you have less likes and less comments than you're used to receiving? Today I share some tools to help understand your social media data along with creative ways to reignite your social media audience!  

In this podcast episode, I share: 

• Why you should look at and be able to understand your social media numbers
• The importance of being able to view your numbers retroactively 
• The impact of Instagram stories, videos, and giveaways 
• Why you should analyze your messaging and make sure it matches your audience
• Why the images you're using for your messaging may need updating 
• Why you should consider posting something risky or somewhat controversial
• The power of flipping the script and starting conversations with open-ended questions     

 

Memorable Quotes:

• "You have to KNOW your numbers."
• "Analyze your WHY: Think about why people are attracted to your message, to your brand, to what you do." 
• "Are you speaking the language of your audience or are you just talking to yourself?"  
• "If you can post something that stirs the pot—something a little controversial—it really works well for reigniting your social media audience." 
• Remember we're trying to be SOCIAL on social media!" 

 

Links Mentioned:

https://youtu.be/xKQqWJCiHeI

This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

It's so easy to worry about your stats on social media and get lost in vanity metrics. Instead of worrying about how many likes or followers you're getting, it's better to just focus on taking action and allowing yourself to just "Create and Go!"      

In this podcast episode, we share: 

• Why Alex's first blog failed and the lessons he learned  
• The importance of focusing on how you can help others through your business
• Alex's social media experience before and after using Pinterest 
• Recommendations for using Pinterest if you're starting a blog
• The power of leveraging your platform and making sales while you sleep 
• How you can measure your success on Pinterest 
• The value of sales-centric content and meeting your target market's needs  
• Advice for anyone interested in starting their first blog

 

 

Memorable Quotes: 

• "The focus was correct. The focus was on helping other people before helping myself."
• "Our best skill has always been 'Let's just try it!'" 
• "The only KPI you should ever measure is improving your sales; make sure people are  moving through the funnel like they should be."
• "Just because something is loved by the masses does not mean it's going to be profitable and also doesn't mean it's right for you and your business."    
• "Just start. If it ends up not working, then it ends up not working, and you can try something new."  

 

About Alex Nerney:

Alex is the founder of Create and Go, an online blog that teaches others how to start a blog and eventually make money online. Alex and his partner Lauren quit their jobs, sold almost everything they owned and went all-in blogging. Within their first year, they made $103,000 blogging. By year three, they are currently making over $100,000 per month online! And the best thing is Alex and his partner Lauren live their life completely on their terms often traveling the world. 

Connect with Alex:

https://www.instagram.com/alexnerney/

https://www.facebook.com/createandgo.co/

 

Links Mentioned:

How to Start a Blog - https://createandgo.com/how-to-start-a-blog/

How to Make Money Blogging - https://createandgo.com/how-to-make-money-blogging/

https://onlinedrea.com/socialreport

This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

We're all aware just how hard it is to pinpoint where to focus your energy when it comes to online marketing and social media. Jereshia Hawk shares some incredible but practical tips for leveraging the tools you already have and using your own story to create valuable content so you can grow your business organically—without all the bells and whistles!

In this podcast episode, we discuss: 

• How Jereshia transitioned from the corporate world to the coaching world
• Why Jereshia believes it's important to listen and be open to new ideas 
• How Jereshia uses Facebook and Facebook Live to build her business 
• The power of using videos with clear titles and calls to action that communicate value 
• How to address common struggles of Facebook groups
• The value of active listening and speaking the language of your potential clients 
• Jereshia's approach for Instagram Stories and creating content based on her journey
• The importance of letting go of comparison and unfollowing or blocking negativity 

 

 

Memorable Quotes:

• "I think it's important that women not only have a seat at the table, but that they have a voice once they get there." 
• "Even it's a phenomenal idea, if you can't convert it to a legit business opportunity with a revenue stream and potential to earn money, it's just a great idea."  
• You're not selling to yourself. You're selling to your client.
• "You might have a great service or great product but if you're not speaking the language of your people, they may not understand how you can help them."
• "Your content should be a documentation of your journey; it should include your process, your failures and your struggles."

Meet Jereshia: 

Jereshia Hawk went from leading $400 Million pipeline projects as an engineer to doubling her corporate salary and quitting her job within the first year of starting her online business. She has helped hundreds of coaches, consultants and freelancers turn their side hustle selling services into six figure businesses through her proven program, Services That Sell. This proven process teaches students how to cut through the confusion and start selling their services consistently without the bells and whistles. Simply focusing on the fundamentals and nailing the basics so they can build a sustainable business online. 

She has received national media coverage in numerous print, online and top podcasts including Forbes, Black Enterprise, Side Hustle Pro Podcast, and more. Jereshia enjoys long walks down the school supply isle fashionably in athleisure attire. If you want a simple way to sell your services online so you can exponentially grow not only your impact, but your income, she's the woman for you! 

Links Mentioned:

https://www.jereshiahawk.com/masterclass

http://instagram.com/jereshiahawk

https://www.facebook.com/jereshiahawk/

https://www.linkedin.com/in/jereshiahawk/

https://onlinedrea.com/socialreport

 

This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Should you even spend money on social media? How do you know when you need to outsource social media tasks? And how much of your budget should go into marketing overall? In this week's podcast, I sat down with Nechelle Bartley to answer some of these questions!

We talked about:

• How to create a business plan
• The importance of knowing when to invest in marketing
• What your first business investment should be
• When NOT to invest in ads

I also invite you to join me for my upcoming webinar: Why Your Social Media Isn't Growing & How to Fix That TODAY. Join me live on June 25th or 27th to learn how to find your ideal customer or client online: https://onlinedrea.com/webinar

Memorable Moments:

"The more that you understand what you want, you are then able to determine the costs and have deeper conversations around how to get there."

"Sometimes you don't necessarily need to go out and find new clients. You need to manage the clients you already have."

 

About Nechelle Bartley:

As a Financial Strategist, Nechelle Bartley works 1:1 with professionals and entrepreneurs to make their vision boards a financial reality. With over 19+ years experience in finance and project management, she is able to examine her client's mindsets, habits and road blocks, and gets real with their current financial situation, so they can review ALL of their options to develop an inside out financial strategy centered on maximizing their cash flow and becoming true CEO's of their money.

Connect with Nechelle:

Instagram: https://www.instagram.com/moneybasics/

Website: http://moneybasics.ca/

Link to the revenue calculator: bit.ly/mbrevcalc1

 

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

How do you grow your audience on social media without ads? The key is networking! I've used social media networking as the foundation of my social media organic growth strategies for myself and my clients over the years. The premise is simple: meet people on social media who would potentially give you money for your "thing." Simple yet incredibly challenging to execute because as soon as we start talking about what we do, it can feel… icky. So how do we, as creatives and business owners, connect with people in such a way that still helps us move the needle?

In this episode, I cover:

• How to network without feeling spammy
• How to leverage Facebook groups specifically
• How to be professional yet stay true to yourself
• How much time to spend on all of this

And more! Hang out with me as we take a peek into the world of being friendly on social media (without being a total weirdo).

I also invite you to join me for my upcoming webinar: Why Your Social Media Isn't Growing & How to Fix That TODAY. Join me live on June 25th or 27th to learn how to find your ideal customer or client online: https://onlinedrea.com/webinar

Links Mentioned:

Connect with me on LinkedIn:  https://linkedin.com/in/onlinedrea

Join the free Facebook Group: https://facebook.com/groups/savvysocialcrew

Building a StoryBrand by Donald Miller https://amzn.to/2MJgiil

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media