The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Today I'm talking with Shauna Armitage of Making Moxie, who is here to give you excellent tips on how to review your goals and really look at how your business and social media platforms are performing. After you listen to our conversation, I'd love for you to let me know how things are going since Quarter 1 is ending and Q2 is just around the corner!

 

In this podcast episode, we share:

• What it's like to transition from an agency to owning your own business
• Shauna's process for building her social media community
• How Shauna adds value in and outside of Facebook Groups
• Suggestions for using LinkedIn posts to broaden your connections  
• Advice for building and cultivating authentic connections on social media
• The value of getting clear on your goals before you begin marketing
• Actions that will attract the right online community members
• Tips for creating your business name and vision for your brand
• The benefits of Shauna's "Small Biz Marketing Audit"   

 

Meet Shauna Armitage

Shauna Armitage is a growth consultant for startups and small businesses working closely with brand leaders to strategize for impact while guiding them on execution and accountability. She acts as a part-time CMO for brands looking to scale. As a vocal advocate for women in business, Shauna is on a mission to redefine what it looks like to be a working woman, a mission that led to the founding of Making Moxie, an online publication and community for female entrepreneurs. She works on all this while sipping red wine and in between road trips with her husband and four kids.

Connect with Shauna:

https://www.instagram.com/iammakingmoxie/

https://www.facebook.com/iammakingmoxie/

https://www.linkedin.com/in/shauna-armitage-72092634/ 

Links Mentioned:

Small Biz Marketing Audit: https://www.makingmoxie.com/small-biz-marketing-audit

This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Welcome to another episode of the Savvy Social Podcast! Today I'm talking with special guest Courtney Chaal. I love following Courtney on Instagram because she always shares such valuable and engaging content! Check out our conversation and learn easy, tangible ways you can use social media to start increasing your sales traffic.    

In this podcast episode, we discuss:

• How Courtney got started in the online business space
• Courtney's "Yay for Clients" program and the value of signature services
• How Courtney creates content on social media to build her online community  
• The importance of keeping your content simple, engaging, and entertaining
• Why Courtney focuses on questions in her coaching business
• Courtney's process for making and using video content on YouTube
• The differences and benefits between using Instagram and YouTube
• Courtney's social strategy and belief surrounding  "playing the game of business"
• How Courtney uses social media to drive more traffic to her sales funnels
• The value of being you and engaging with others as a real person

 

About Courtney Chaal:

Courtney Chaal is the founder of The Rule Breaker's Club where she teaches women how to package and sell their brilliance. She's pretty much the only person who can make writing sales pages fun (hint: it involves rainbows and pots of gold).

Her work has been featured on Inc.com, FastCompany.com, CreativeLive, and the Huffington Post. She's from Michigan, started her business in Paris, and currently lives in Vancouver, BC with her new husband, Mohammed. 

Connect with Courtney:

www.intstagram.com/courtbourtinc

https://www.facebook.com/rulebreakersclub/

www.twitter.com/courtbourtinc

http://www.rulebreakersclub.com/attract-clients/

This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

So many people get burned out and complain that social media posting is too repetitive, or they don't have enough content to share to post daily. The key to using social media for your business is strategic posting that is automated. Today's episode focuses on how automation can make your life easier and makes your social media work for you, instead of the other way around!

In this podcast episode, I share:

• Benefits and downsides of automation
• Tips for automating your social media posting schedule
• Why you should avoid tools that auto-post content
• How to repurpose content using content buckets
• Automated direct messaging vs. personalized direct messaging
• Why you shouldn't automate who you follow/unfollow on social media
• The value of understanding and automating your social media reports   

 

Links Mentioned:

https://onlinedrea.com/podcast/the-basics-of-the-social-media-sales-funnel/

https://onlinedrea.com/podcast/how-to-combat-overwhelm-and-negativity-on-social-media/

https://onlinedrea.com/socialreport

This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Welcome to another episode of the Savvy Social Podcast! Today I'm welcoming special guest Adria DeCorte. It's no secret your marketing message is crucial to the success of your business. Adria discusses common struggles with messaging and shares how to make sure your marketing message is crystal clear!   

In this podcast episode, we share:

• How Adria recognized her message was not aligned with her clients' needs
• How we can connect our message to actually making money
• Why aligning with similar bloggers, podcasters, etc., can support your message
• Suggestions for translating your message to different social media platform(s)
• Why knowing your client helps clarify your message
• How to present what you do as a solution to the client's problem
• How to share your message without being too "sales-y"
• How to make sure you're finding and connecting with the right people on social media
• Adria's Free Niche Clarity Challenge

 

Meet Adria DeCorte

Adria DeCorte, M.S., is a Message Clarity Coach, helping women coaches uncover the marketing message that lights them up AND communicates the value in their work so they can start calling in their people. A TEDx speaker and former architect turned plant ecologist, she is the creator of the program Get Clear, Get Clients and host of the Unforgettable Podcast.

Her expert advice has been featured on the Huffington Post, the Fox Morning News Las Vegas, and over 40 interviews. When she's not writing on her laptop at her local coffee shop, she can be found hiking around Vegas with her guy and their puppy-child Lexi the doberman.

Connect with Adria:

https://instagram.com/adriadecorte

https://facebook.com/adriadecortepage

https://twitter.com/adriadecorte

https://linkedin.com/in/adriadecorte

 

Links Mentioned:

Free Niche Clarity Challenge: http://nicheclaritychallenge.com

Unforgettable Podcast: http://unforgettablepodcast.com

Get Clear, Get Clients: http://adriadecorte.com/get-clear-get-clients

This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

In this episode, Andrea chats with Heather Crabtee, a Business Strategist and a Community Builder. She teaches women how to run a Savvy business + live a fulfilling life. She is also the founder of The Savvy Community, a membership experience for female entrepreneurs + the Savvy Business Circle, a 6-month mastermind + group program. With a law degree in hand, she started her first post-law firm business hours at age 24, gained a business partner at 28, and sold the business 6 years later to start her current business. Now she mentors and speaks to lady entrepreneurs around the globe each year, encouraging and teaching women how to run a Savvy business +live a fulfilling life. Heather is also a Mama to two beautiful two littles, Wifey to her hunky hubby, lover of people, encourager + optimist and an advocate for pediatric cancer. She loves to share business tips, real life mamahood, leadership advice and bring awareness to pediatric cancer. How she puts her family first while still managing her business in a way that fulfills her life.

 

Links:  

The #soulbodiment challenge - March 4-8, 2019

Sign up to receive 5 days of meditations and deep journaling prompts to get your Soul in the front seat of your business ✨ 

https://marieforleobschool.com/

Connect with Heather

Heather Crabtree Instagram

Your Savvy Business + Life Facebook Group

The Savvy Community

This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Podcasting is awesome! I've worked with podcast clients for several years and it's been so much fun watching the podcast industry evolve and explode. Podcasting is a great way to connect to a larger audience and I've got a few suggestions to help your podcast reach more people!         

In this podcast episode, I share 7 ways to promote your podcast:

• Post about your podcast on your social media accounts
• Leverage relevant communities online  
• Link your podcast inside a blog post—either your blog or as a guest post
• Use Quora to provide answers with a link to your podcast   
• Create a corresponding YouTube video for your podcast episode
• Create an email list and use it to connect with your audience
• Be a guest on other podcast shows   

 

Freebies:

How to Use Social Media to Promote Your Podcast

Podcast Power Pack Freebies

 

Links Mentioned:

The Afton Morrison Series

Cultivating an Online Culture with Jeremy Enns

The Basics of the Social Media Sales Funnel

 

Top Social Media Platforms for Podcasters

Twitter

LinkedIn

Instagram Stories & Direct Messaging

 

Online Communities for Podcasters

Reddit Podcast Community

She Podcasts

WOC Podcasters

Cut the Bullshit Podcasting

Podcast Movement  

 

Podcasting Resources

Quora

Libsyn

PodcastBuddy - Podcast Editing Service

This Episode Is Made Possible By:Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

For today's episode, I'm talking with Jeremy Enns about what it's like to create and cultivate an online community. It's important to have the right people making the right connections, so we're sharing tricks on how to use your content and online space to curate a culture you believe in.     

In this podcast episode, we share:

• Jeremy's career path to podcasting
• The role of social media in Jeremy's business
• How Jeremy established a unique online culture
• The benefits of a curated Facebook group
• Why Jeremy remains an admin but uses group moderators
• The importance of allowing connections to happen organically
• The power of clarifying the values you want for your online community   

 

About Jeremy Enns:

Jeremy Enns is the Storyteller In Chief of Counterweight Creative, a podcast agency helping share the stories of everyone from billion dollar companies you've definitely heard of, to creative solopreneurs you probably never will (but who are absolutely crushing it!). He is the co-creator of the world's first and only ice cream podcast, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements.

Connect with Jeremy:

@podpowerpack for both Facebook and Twitter

Take Action:

Podcast Power Pack Freebies: https://podcastpowerpack.com/onlinedrea

Join the Cut The Bullshit Podcasting: https://facebook.com/groups/cutthebullshitpodcasting/

Links Mentioned:

https://socialmediaforpodcasts.com/

https://www.facebook.com/groups/savvysocialcrew/

This Episode Is Made Possible By:

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

As a society, we spend so much time on social media—it can be a huge time suck! It's so easy to mindlessly scroll through everyone's pictures and posts. I know it may seem crazy, but as a business owner, entrepreneur, podcaster, or blogger, you really only need to spend 2-3 hours TOTAL per week on social media. I promise it's doable and today I'll explain how to spend that time as strategically as possible!   

In this podcast episode, I share:

• Aspect 1 of Social Media Time: Content creation tasks
• Aspect 2 of Social Media Time: Growth strategies
• Strategic Tip 1: Give yourself one hour a week to create content.
• Strategic Tip 2: Spend 10-20 minutes a day on different growth strategies.
• Strategic Tip 3: Use a task management tool and turn off all social media notifications.
• Strategic Tip 4: Choose ONE platform to use.

 

Links Mentioned:

https://www.socialreport.com/

https://onlinedrea.com/030

https://www.canva.com/templates/

https://www.facebook.com/groups/

https://www.linkedin.com/

https://www.instagram.com/

https://onlinedrea.com/025

https://asana.com/

https://onlinedrea.com/free

https://socialmediaforpodcasts.com/

https://www.facebook.com/groups/savvysocialcrew/

This Episode Is Made Possible By:

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

This episode is dedicated to anyone who has ever experienced decision fatigue. Deciding what content to post on your social media can be overwhelming if you don't already have a plan in place. Today, I'm sharing the exact steps from my Savvy Social School to help simplify your social media scheduling process and to make your life easier!

In this podcast episode, I share:

• Step 1: Brainstorm topics for 10 minutes. Allow yourself to explore all the possibilities.
• Step 2: Separate your topics into 5 Pillars of Content: Promotional, Educational, Community, Entertainment, Engagement. This helps diversify the content you share.
• Step 3: Select holidays, major or unique, to help plan promotional or topical content.
• Step 4: Create a content calendar outline. Use the Pillars of Content to help determine your what you will post and when you will post it.
• Step 5: Use a scheduling tool to help keep your content consistent and relevant.
• Step 6: Work towards an automated content system. Learn how to reuse the content you've already created to avoid burnout. 

 

Links Mentioned:

https://www.socialreport.com/

https://onlinedrea.com/free

https://www.drive.google.com/

https://www.google.com/sheets/about/

https://socialmediaforpodcasts.com/

https://www.facebook.com/groups/savvysocialcrew/

This Episode Is Made Possible By:

• Social Report: The world's most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on so

Even though we live in a digital world, we often forget how to connect with others on an individual level. Creating genuine connections is crucial to having a successful business, so today Rebecca Tracey is here to share how to use live videos to build a stronger connection with your audience.  

In this podcast episode, we share:

• The value of setting small goals
• How Rebecca established her online community using a Facebook Group
• The benefits of using live video instead of relying solely on blogs or online content
• Suggestions for using Facebook Live for launches
• The pros and cons of using video apps
• The importance of finding your zone of genius and knowing what works for you
• The impact of keeping your business personalized
• Rebecca's 3 Month Business Building Checklist

About Rebecca Tracey

Rebecca Tracey is the head/only honcho at The Uncaged Life where she works with coaches, healers, and consultants from all over the world who want to have the freedom of working from anywhere by running their own online business. She helps people get clear on their brand message, create packages that sell and helps them learn what it actually takes to get and keep clients online.

Rebecca runs a free online community of over 10,000 solopreneurs. She started her business while living in a van, and loves rock climbing and riding her bike around Toronto, and rappelling off cliffs with her dog Rhubarb on her back.

Connect with Rebecca:

https://theuncagedlife.com

https://www.instagram.com/rebeccatracey/

https://www.facebook.com/TheUncagedLife 

Links Mentioned:

www.theuncagedlife.com/checklist

https://www.facebook.com/groups/UncagedLifers/

https://live.fb.com/

https://www.bonjoro.com/

https://www.socialreport.com/

https://onlinedrea.com/

https://socialmediaforpodcasts.com/

https://www.facebook.com/groups/savvysocialcrew/

This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media