The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

For most businesses, this last quarter of the year -- Q4 -- is the busiest time of year. Whether you sell physical products, digital products, services, or something else, most of us are pick up steam this time of year. Mostly because people are happy to spend money, they've set aside money all year to spend during this time. And some people are even looking to the new year as a fresh start.

I know for my business, this time of year has historically been the busiest, most profitable time of year.

So today, I'm going to dive into how we can prepare our social media campaigns for the holidays. We want to be as strategic as possible so that we capitalize on all the money spending our people are doing during this magical time of year.

Listen in to this episode for:

• An overview of the upcoming holidays
• Tips on how to prepare your holiday campaigns
• A streamlined way to write your sales copy
• Which metrics you should track

… and more!

Free checklist and holiday guide - https://onlinedrea.com/holiday

Our businesses thrive on clients. The survival and success of our ventures are built on establishing, maintaining, and growing a customer base that loves what you do, buys from you, and shares your offerings with a friend.

In today's episode, I sat down with Dayhanna Acosta, a client attraction specialist, to talk about how to attract the right people to your business using Facebook and Instagram ads.

In this episode, we discuss:

• Dayhanna's powerful story of chasing her fears
• How to tackle finding your clients using social media advertising
• The recommended budget for Facebook Ads
• The best way to use Instagram Story Ads

… and more!

Connect with Dayhanna

Website

Instagram

Facebook

LinkedIn

Links Mentioned in this Episode

Uplevel Your Business with Facebook Ads

Want more social media help? Join the free Facebook Crew!

You Need Listeners…

And I hear you loud and clear! If you're anything like the other 500,000+ active podcasts that exists out there, you're always looking for new and active listeners.

Well, I want to give you some guidance on how to do that in today's episode. Listen in for:

• How to optimize your social media profiles
• My tips for how to consistently share new episodes
• The best way to give your audience a sample of your podcast
• How to find new listeners

… and more!

Download the free Roadmap: https://socialmediaforpodcasts.com/free

Additional Resources:

• Article by Canadian Podcast Listener
• Headliner App
• Wavve App

Your brand is so much more than a logo. In today's podcast episode, I sat down with Rachel Schenck to talk about the importance of building a brand that lasts. Listen in for:

• Tips for branding your social media profiles
• What makes a good logo
• The types of files you need to get from your designer
• How to see if your ideal company name is taken

Quotes from this episode:

• If you want a brand that can stand the test of time, make sure you have enough information.
• Your brand should look like you belong the industry.
• If you have a business, whether it's online or not, you have to have a business card.

About Rachel:

Rachel Schenck is a freelance creative consultant and designer at RS Creative&Design, which helps small businesses and entrepreneurs develop all of their marketing creative. From creating the logo and brand personality to print materials to consumer product packaging, she's your one-point-creative contact for everything your brand touches. Rachel is a Cincinnati, Ohio native now living in upstate New York where she spends her days developing brand creative and extending her client's visual voice across all marketing platforms.

Connect with Rachel:

• Website
• Facebook
• Pinterest

Links mentioned in this interview:

• Rachel's Free Download
• US Trademark Site (further instructions in Rachel's free download)

Want more social media help? Join the free Facebook Crew!

Are you having trouble being seen on Instagram? Could it be an issue with the algorithm? Today, I'm talking all about what I think the Instagram algorithm wants.

Listen in for:

• The most important strategy to apply to the algorithm
• How to hack the Instagram algorithm
• Why Instagram Stories helps
• What's the deal with hashtags

… and more!

Savvy Social Framework: Sign up for this free 7-day video training course that teaches you how to get more growth, visibility, and engagement on social media. Access the training here: http://onlinedrea.com/free

Want to learn more about Instagram? Take the Instagram Savvy course inside of the Savvy Social School for only $29: https://savvysocialschool.com

 Connect with Andréa more:

Free Facebook Group: http://savvysocialcrew.com

Instagram: http://instagram.com/onlinedrea

Twitter: http://twitter.com/onlinedrea

Music by Alexey Anisimov

If you're anything like me, you have tons of ideas all the time. You're probably running a business or have a side project (or two) that you manage. And if you're anything like me, you want to do #allthethings. I'm excited to talk to today's guest because she is doing it all. She essentially has three separate brands that she run on Instagram. Being that I run 4 Instagram accounts myself (not even counting client accounts) I was interested to chat with Taylor Morrison about how she does it all.

In this episode, we talk about:

• How to juggling multiple Instagram accounts
• The importance of creating content you love
• The power of adding value on Instagram (vs selling all the time)
• Why you should work on connecting with people and how that will change your business

Quotes

I've chosen to spend time on Instagram because that's where I'm most comfortable. - Taylor Morrison

Am I providing enough value or am I just selling something right now? Because I want to be doing the value piece. - Taylor Morrison

Something that has been helpful is making sure that I'm following the hashtags… I'm finding that I'm getting more followers and connecting with people who could long term be aligned with the brand. - Taylor Morrison

Taylor Morrison's Bio

Taylor Morrison is a quasi-creative, communicator, and change agent who is all too familiar with the stress that comes with trying to do it all. She leads employee engagement at a telematics startup by day, a brand strategy firm by night, advocates for water and sanitation health in her spare time, and writes every moment in between.'

Connect with Taylor

Personal brand:

taylorelyse.com

instagram.com/taylorelysemorrison

Emancipation:

shopemancipation.com

instagram.com/shopemancipation

Jubilant:

wearejubilant.com

instagram.com/wearejubilant

Click here to download the free roadmap to social media for podcasts.

The best place to connect with me is inside of our free Facebook Group: http://savvysocialcrew.com

See you next week!

Today I'm chatting about the world's largest gathering of podcasters: Podcast Movement!

Listen in as I share:

• How I won a free ticket to the conference
• What to do to encourage podcast subscriptions
• The best (low cost) way to advertise on podcasts
• Which apps are the most popular for podcast listening

And more!

I'm also diving deep into all the feelings I had after such an amazing conference.

If you're looking to go next year, here's the link: https://podcastmovement.com/

Check out Adriana's podcast -  Latinx America: https://itunes.apple.com/us/podcast/latinxamericas-podcast/id1388177188?mt=2#episodeGuid=65a51e4a31fc41fca73eb77aa5584876

And I'm happy to share my newest venture: https://socialmediaforpodcasts.com

Of course, if you love the show, don't forget to subscribe so that you never miss an episode.

The best place to connect with me is inside of our free Facebook Group: http://savvysocialcrew.com

See you next week!

Today's episode is all about time! If you're looking for key tips for how to juggle managing social media for your side business without burning out, this podcast is for you. Listen in for:

• Katrina's backstory and how she runs her business
• The 4 keys to juggling your full-time job and your side business
• How to streamline your social media scheduling

… and more!

/// About Katrina Garnes

Katrina Garnes is an ambitious millennial who's spent the past 8 years learning, educating, and executing successful digital marketing and communications strategies while serving her community. Garnes is currently the Director of Marketing and Communications at a graduate institution in Atlanta, Georgia. She began her career by starting her small business Cold Storm Media Productions LLC.

She is also one of the founders of MINGLE of the Pee Dee (Minorities Involved in Networking, Growth, Leadership, and Empowerment). She would go on to receive She Magazines, "Young Entrepreneur of the Year" Award in 2015.

Katrina looks forward to expanding and reaching the lives and minds of not only the youth but millennials across the world.

/// Quotes

Be comfortable. Understand that this video is not live. You can make mistakes.

If you're going to do it, you have to be dedicated.

Social media is my #1 outlet to get the awareness out there as to what it is that I do.

Social media is a great way to be authentic and share your story. It's a very inexpensive and non-intrusive way to do that.

It's all about knowing who your audience is. It's very, very, very important for growing your following.

/// Connect with Katrina

Website

Instagram

Click here to grab Katrina's eBook. Use Promo Code: 10WAYS for 10% off.

Tools Mentioned: Hootsuite

For all show notes and to subscribe to the podcast, visit the website.

Want more social media help? The free Facebook group is the perfect place to the the social media support your business needs. Click here to join.

Today I'm chatting with Meg all about Facebook ads. You'll want to take notes because every part of this interview is powerful. 

Listen in as we talk about how to get started with Facebook ads, when boost a post, the power of video view ads, and so much more.

Quotes

The best way to ensure that you're going to spend more money on the platform is for you to get what you want out of your ads. - Meg

I encourage everybody to take the Facebook blueprint courses… that will give you the basic introduction to what you need to know about Facebook ads. - Meg

If you have a website, get that pixel on your website. If if you're not planning on running ads right now… get the pixel on there now because it retains data for up to 6 months. - Meg

Q4 is going to be the most expensive time to advertise on Facebook. - Meg

Map out your funnel! What's the process that your ideal clients are going to take to get from where they are now to where they are a client. What types of ads are going to support you as they go through the funnel. - Meg

Video view ads currently generate the largest audiences at the lowest cost. You can get a video viewer for 1 - 3 cents per person into that audience. It's a really inexpensive way to build an audience of people who are familiar with you. - Meg

Having the Pixel installed allows you to track the customer journey and you can see where people are falling off. - Meg

[Boosting Posts] is like the candy bar at the checkout aisle at the grocery store. You don't need it… but here it is… 2 for a dollar! - Meg

Boosting posts is great if it's part of your strategy. - Meg

Don't just "boost" a post because Facebook is telling you that post is out performing 80% of the posts on your page. It's not a good reason unless you have a strategy for what you're going to do with that after the fact. - Meg

We really have to approach Facebook marketing and social media marketing the same way we'd approach any type of social interaction… it's about keeping the social aspect in social media. - Meg

Links

Facebook IQ: https://www.facebook.com/iq/

Facebook Newsroom: https://newsroom.fb.com/

Facebook Media: https://www.facebook.com/facebookmedia/

Facebook Blueprint: https://www.facebookblueprint.com/

Connect with Meg

Website: https://www.megbrunson.com/

Business: https://eieiomarketing.com/

Facebook: https://www.facebook.com/TheMegBrunson/

Instagram: https://www.instagram.com/themegbrunson/

LinkedIn: https://www.linkedin.com/in/megbrunson/

Twitter: https://twitter.com/themegbrunson

Connect with Andréa

Free Facebook Group: http://savvysocialcrew.com

Instagram: http://instagram.com/onlinedrea

Twitter: http://twitter.com/onlinedrea

Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com

Music by Alexey Anisimov

This is episode 9 of the Savvy Social Podcast and today we're talking all about Canva, my secret to creating social media images for myself and my clients.

Why are visuals so important? Well, check this out. According to Brainrules.net, a person who hears a piece of information will remember just 10% of it three days later, while someone who sees that same information in a picture will recall 65% of it.

Learn about Canva's founder here: https://foundr.com/melanie-perkins/

Find some Canva Templates: https://www.canva.com/templates/

Quotes

I'm not a designer so Canva helps me cheat in that area.

I'm on a mission to make you a Canva convert. I'm preaching the Canva gospel!

Want to learn more EXACTLY how to use Canva to create stunning graphics for social media. Grab it here: SavvySocialSchool.com