How much thought do you give the entire journey your customer passes through - from attraction and acquisition, through to purchase and retention? In this episode Digital Marketer Louise Griffith shines a new light on what she refers to as the eco-system of the customer journey. Tune in and discover how you can increase your sales and retain customers by focusing on a more holistic version of online marketing and meeting your customers where they are with the information they're looking for. Louise generously shares; - the importance of having a well planned digital strategy - where to focus your energy - knowing what stops your customers from buying - why empowered staff are your strongest retention tool - how to develop, manage & nurture online communities

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