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If inflation is only around 2–3%, why does everything feel so much more expensive?
In this episode, we break down how inflation is actually measured, and why your personal experience can feel completely disconnected from the official numbers. From grocery bills and gas prices to rent and mortgages, not all price increases hit the same way—and some matter a lot more than others.
We also dig into the hidden forces shaping your cost of living: shrinkflation, quality drops (“chocolatey” vs. chocolate), and the limits of how agencies like Statistics Canada track price changes. The result? A single inflation number that masks wildly different realities depending on how you live, spend, and earn.
In other words: there isn’t one inflation rate. There are millions.
Chapters
00:00 Intro: Why We Underestimate Inflation
00:28 Official Stats vs. Public Perception
01:20 Breaking Down the "Spending Basket"
02:07 Why Every Family Experiences Inflation Differently
03:33 Why Reading & Media Prices are Dropping
04:04 Biggest Price Jumps & Surprises
05:56 The Reality of Shrinkflation at the Grocery Store
06:46 The Kraft Dinner Test: Smaller Sizes, Same Price
07:43 Cutting Ingredients: Chocolate vs. "Chocolaty"
09:03 Housing & Shelter Inflation
11:46 Boomers vs. Gen Z: Who Wins in High Interest Rates?
12:55 Final Thoughts: One Economy, Multiple Realities
Research Links:
Consumer Price Index and Inflation Perceptions in Canada: Can measurement approaches or behavioural factors explain the gap?
https://www150.statcan.gc.ca/n1/pub/62f0014m/62f0014m2021017-eng.htm
Shrinking products, rising prices: Food-specific quantity adjustments in the Consumer Price Index
https://www150.statcan.gc.ca/n1/pub/11-627-m/11-627-m2025016-eng.htm
Greedy bastards. This just happened in the past few weeks.
https://www.reddit.com/r/loblawsisoutofcontrol/comments/1s116uj/greedy_bastards_this_just_happened_in_the_past/
Hosted by Mike Moffatt & Cara Stern & Sabrina Maddeaux
Produced by Meredith Martin
Edited by Sean Foreman and Canadian Civil
In this episode of The Missing Middle, Cara Stern sits down with YouTuber Paige Saunders to discuss the one structural glitch that is sabotaging Canada’s economy, healthcare, and housing market: our electoral system.
While most democracies have moved on to Proportional Representation, Canada remains stuck with a model that empowers swing ridings and ignores millions of voters. Paige explains why this monopoly on power prevents real innovation and how a simple change in how we vote could lead to a 20% performance increase across the board.
In this video:
Check out Paige Saunders' channel: https://www.youtube.com/@PaigeMTL
Chapters:
00:37 Intro: The hidden force behind Canada’s biggest problems
01:12 What’s broken about Canada’s voting system
01:48 How swing ridings control the country
04:03 Why politicians ignore entire groups of voters
05:26 Does proportional representation hurt suburbs?
06:59 Populism, power, and lack of accountability
08:59 Why this won’t magically fix housing
10:17 Why politicians refuse to change the system
11:11 Why most Canadians don’t even notice the problem
12:58 Is Canada heading down the US/UK path?
15:13 Why electoral reform keeps failing
19:40 The real barrier to change
24:24 The AI test: which system is worst?
29:12 “I was shocked Canada still uses this”
32:28 Is Canada falling behind on democracy?
36:03 Can anything actually force reform?
40:00 What a better system could look like
42:45 Final thoughts: a more Canadian democracy
Hosted by Mike Moffatt & Cara Stern & Sabrina Maddeaux
Produced by Meredith Martin
Edited by Sean Foreman and Canadian Civil
You built equity, planned ahead, and did everything right, so why is the next step on the housing ladder completely out of reach?
Canada’s housing crisis is usually framed around first-time buyers struggling to get into the market. But a growing number of Canadians already made that leap and are now stuck. Couples who bought small condos with the expectation of eventually upgrading are discovering that the path forward has quietly disappeared.
In this episode, Mike Moffatt and Sabrina Maddeaux unpack the rise of the “trapped” second-time homebuyer; households in their late 20s to early 40s who did everything right, built equity, and planned ahead, only to find that larger, family-sized homes are further out of reach than ever. With prices outpacing incomes, policy focused on first-time buyers, and a shortage of suitable homes, the traditional housing ladder no longer works.
What happens when an entire generation can’t move up, even after getting in? And what does it mean for family formation, economic mobility, and the future of Canada’s housing system?
Chapters:
00:00 The "Broken Ladder": Canada’s Second-Time Homebuyer Crisis
00:58 Trapped in the Starter Home:The Condo Squeeze
03:01 The Over-Focus on Shoebox Condos vs. Family Homes
04:13 How the Housing Dream Changed
05:44 Is the “Condo-to-Detached” Model a Ponzi Scheme?
06:39 The “Goldilocks” Scenario for Sustainable Housing Gains
08:16 Polling Data: What Ontarians Actually Care About
10:17 The Case for Extending HST Rebates Beyond First-Time Buyers
11:11 Policy Dorks vs. The Public: Finding Common Ground
14:00 Property Taxes: The "Political Third Rail"
15:45 Should Housing Rules Be Handled by the Province?
16:35 Why Down Payment Support Might Be Hurting More Than Helping
18:43 Renters’ Rights & The Future of Canadian Housing
Research Links:
New OREA survey finds Ontarians support change and transparency in housing costs and policies
Housing in Ontario: Perceptions, Impacts, And Solutions
Unlocking Homeownership: What Canadians Want from Housing Policy
A Blueprint to Restore Homeownership for Young Canadians
Is Ontario Ready to Spend $895M to Jumpstart Homebuilding?
Hosted by Mike Moffatt & Cara Stern & Sabrina Maddeaux
Produced by Meredith Martin
Edited by Sean Foreman and Canadian Civil
Is Canada still a “land of opportunity,” or has your success become a function of who your parents are?
In this segment, Cara Stern and Mike Moffatt dive into the uncomfortable reality of meritocracy in Canada. While Boomers largely believe hard work still pays off, Millennials and Gen Z are seeing a different story. We break down the latest Ipsos polling data and Statistics Canada research that shows social mobility is eroding.
From the "Housing Theory of Everything" to the widening gap between equal opportunity and equal outcomes, we explore why the rules of the game have changed, and what we need to fix to make Canada fair again.
Chapters:
00:00 Introduction
00:46 Defining Meritocracy
1:12 Is Canada a Meritocracy?
02:41 Measuring Meritocracy Income and Polls
04:23 Generational Divide in Ipsos Poll
05:54 Fairness Equal Opportunity vs Outcomes
07:15 Economists on Eroding Social Mobility
09:07 Increasing Distrust in Institutions & Distrust of Politicians
09:47 Changing Minds Understanding New Realities
11:13 Housing Crisis and Social Mobility
12:45 The Role of Effort combined with Environment
Research/links:
Generational Disconnect In Canada Ipsos Equalities Index 2025 - A 31-country Global Advisor Study
https://www.ipsos.com/sites/default/files/ct/publication/documents/2025-08/generational-disconnect-in-Canada.pdf
Trends in Intergenerational Income Mobility and Income Inequality in Canada
Trends in Intergenerational Income Mobility and Income Inequality in Canada
International Fairness Day 2024: Canada’s commitment to fairness for every generation is more than an empty slogan – but it’s not yet a reality
https://www.if.org.uk/2024/11/18/international-fairness-day-2024-canadas-commitment-to-fairness-for-every-generation-is-more-than-an-empty-slogan-but-its-not-yet-a-reality/
A retreat from opportunity: Is the Canadian dream still alive?
https://thehub.ca/2025/11/10/deepdive-a-retreat-from-opportunity-is-the-canadian-dream-still-alive/
Intergenerational income mobility in Canada: Research highlights from two recent studies
https://www150.statcan.gc.ca/n1/pub/36-28-0001/2023012/article/00001-eng.htm
Hosted by Mike Moffatt & Cara Stern & Sabrina Maddeaux
Produced by Meredith Martin
Edited by Sean Foreman and Canadian Civil
In 2025, Canada Mortgage and Housing Corporation (CMHC) reported nearly 260,000 housing starts, a figure that suggests real progress on the housing crisis. But a deeper look reveals a much more complicated and concerning reality.
Most of the new supply is made up of small condos and apartments, not the family-sized homes people are looking for. Because housing starts are recorded late in the construction process, today’s data often reflects decisions made years ago, not current market conditions.
Even more concerning, pre-construction sales are falling across multiple cities. This raises serious questions about what housing supply will look like in the years ahead.
In this episode, we discuss:
Chapters:
00:00:00 Intro: The Housing Data Disconnect
00:01:06 The Problem With CMHC Housing Starts Data
00:04:06 How to Fix Misleading Housing Metrics
00:05:14 The One-Size-Fits-All Data Problem
00:05:49 Generational Shifts in Home Size
00:07:05 Reality vs Data: Smaller Homes and Composition Effects
00:08:14 The Collapse of Pre-Construction Sales
00:09:12 Future Housing Market Outlook
Research Links
CMHC Housing Report: https://www.cmhc-schl.gc.ca/professionals/housing-markets-data-and-research/market-reports/housing-market/housing-market-outlook
Hosted by Mike Moffatt & Cara Stern & Sabrina Maddeaux
Produced by Meredith Martin
Edited by Sean Foreman and Canadian Civil
Looking for a family-sized apartment in Canada feels almost impossible. In this episode, Cara Stern and Mike Moffatt explore why they’re so rare in Canadian cities and why building regulations, zoning, and outdated fire safety rules make larger units nearly impossible to construct. Restrictive codes, high costs, and policy gaps mean that families often end up squeezed into spaces that don’t meet their needs or leave cities entirely.
This shortage has shaped urban life, contributed to declining family formation in cities, and limited opportunities for young families. Are regulations really protecting people, or are they unintentionally blocking the housing Canadians need?
In this episode, we discuss:
Regulatory Barriers: How building codes and zoning prevent the creation of family-sized apartments.
Comparisons with Europe: Why families in cities like Paris and Berlin live comfortably in apartments.
Unintended Consequences: How rules meant to improve safety or quality actually reduce housing options.
Policy and Change: What it would take to create a housing system that truly supports families.
Chapters:
00:00 Introduction
00:42 Challenges Finding Family-Sized Rental Apartments
01:54 How European Families Live in City Apartments
02:46 Why European-Style Apartment Units Are Illegal Here
03:40 North American Apartment Layouts Create Space Issues
04:15 Unintended Consequences of Prescriptive Building Codes
04:57 pop up https://youtu.be/TF63Xj_QtjM?si=YKMdLHIs8b_Nchgx
05:03 pop up https://youtu.be/WpT0YDY8ejM?si=OIIEQm-y76TZlPEB
06:05 Structural Problems in Housing Regulations
08:07 Zoning Makes Low-Rise Family Apartments Difficult
09:48 Optimism and Next Steps for Policy Change
Research/links:
Why we can’t build family-sized apartments in North America
https://www.centerforbuilding.org/article/why-we-cant-build
Why Single Stairways are Heaven for Homebuilding
https://youtu.be/WpT0YDY8ejM?si=OIIEQm-y76TZlPEB
How Elevator Rules Cost Us Homes
https://youtu.be/TF63Xj_QtjM?si=YKMdLHIs8b_Nchgx
North America's Elevator Problem
https://www.youtube.com/watch?v=Or1_qVdekYM&t=1s
Addressing the concerns around single-staircase apartments
https://www.youtube.com/watch?v=ozwkP9Zsi0Y
Why We Don't Build More Apartments for Families | Odd Lots
https://www.youtube.com/watch?v=76IHpt6q9ME
Broken Zoning: Why We Can’t Fix the Housing Crisis Without a Map
https://youtu.be/yuAsjJsiuyQ?si=1DDXn4pIGUvSjmgC
Single Stair Buildings for San Francisco: The Key to Building Small Scale Infill Housing
https://openscopestudio.com/single-stair-buildings-for-san-francisco-the-key-to-building-small-scale-infill-housing/
Why Are Housing Costs So High? The Elevator Can Explain Why.
https://www.nytimes.com/2024/07/08/opinion/elevator-construction-regulation-labor-immigration.html
Hosted by Mike Moffatt & Cara Stern & Sabrina Maddeaux
Produced by Meredith Martin
Edited by Sean Foreman and Canadian Civil
Is the Canadian dream officially broken? A recent headline claiming Canada is now poorer than Alabama sparked outrage and pearl-clutching from coast to coast. But beyond the headlines, what does the data actually say about our quality of life?
In this episode of Classonomics, hosts Mike Moffatt and Sabrina Maddeaux strip away the “economic hubris” and look at the cold, hard numbers. They explore why Canadians are so obsessed with “dunking on Americans” that we’ve ignored a decade of stagnation, a plummeting Human Development Index, and a housing crisis that has created two different Canadas.
In this episode, we discuss:
The Alabama Comparison: Is GDP per capita the right metric, or just a wake-up call?
The Happiness Gap: Why Canadian seniors are some of the happiest in the world while young people (under 30) have plummeted to 58th globally.
The Generational Wealth Divide: How the “floor” is falling out for Millennials and Gen Z while older homeowners remain insulated.
The Resource Curse: Why Canada has the complacency of a resource-rich nation without actually reaping the wealth.
The “Not-American” Trap: Why comparing ourselves only to the U.S. is holding our policy-makers back from real solutions found in countries like Denmark and New Zealand.
“The inequality here isn’t rich versus poor. It’s old versus young.”
Chapters:
00:00 Is Canada Poorer Than Alabama? The Headline That Stung
01:03 - Defining GDP per Capita
02:54 Canada's Decline in Global Well-Being Rankings
04:11 The Happiness Gap: Seniors vs. Gen Z & Millennials
04:57 The “Household Wealth Irony: Why High Home Prices Are Deceptive
05:34 A Tale of Two Countries: The Generational Wealth Split
07:21 The "Floor" Argument: Why Alabama is More Stable for Youth
09:47 The Stark Reality: Seniors are 9x Richer Than Their Grandchildren
10:47 The Resource Curse: Complacency Without the Riches
12:23 Canada’s Biggest Problem: The “At Least We’re Not American” Mindset
15:24 Patriotism Through Criticism: Why We Must Admit There’s a Problem
Research:
Sabrina Maddeaux: Canada didn't become poorer than Alabama 'out of nowhere
https://nationalpost.com/opinion/canada-didnt-become-poorer-than-alabama-out-of-nowhere
Canada’s global performance rankings are in freefall
https://thehub.ca/2026/02/26/canadas-global-performance-rankings-are-in-freefall/
How Canada became poorer than Alabama
https://www.theglobeandmail.com/business/article-out-of-nowhere-canada-became-poorer-than-alabama-how-is-that-possible/
World Happiness Report 2025
https://www.worldhappiness.report/ed/2025/
Hosted by Mike Moffatt & Cara Stern & Sabrina Maddeaux
Produced by Meredith Martin
Edited by Sean Foreman and Canadian Civil
For decades, housing planners have assumed that seniors would eventually downsize, freeing up family homes for the next generation. But that hasn’t happened.
In this episode, Cara Stern and Mike Moffatt explore why most seniors choose to stay in their homes and why that decision is often perfectly rational. High moving costs, limited housing options, strong community ties, and government policies that encourage aging in place all make downsizing far less appealing than planners expected.
This mistaken assumption has shaped housing forecasts, contributed to today’s housing shortage, and fueled tensions between generations. Are seniors really the problem, or did policymakers simply plan the housing system around the wrong idea?
And if seniors aren’t moving, what does that mean for families trying to find space in cities where family-sized homes remain scarce?
In this episode, we discuss:
Chapters:
00:00 Introduction
01:00 The Irony of Planners Assuming Seniors Will Downsize
2:32 Flawed Assumptions About Generational Turnover and Life Expectancy
03:47 The Problematic Term "Overhoused"
07:11 Defining "Involuntarily Overhoused"
08:25 Underhousing Statistics in Toronto
09:04 Zero Sum Mentality Created By Housing Shortage
10:40 Density as a Solution for Seniors and Reducing Resentment
12:33 The Financial Calculation: Why Moving Makes No Sense for Seniors
14:00 Policies Actively Paying Seniors to Stay in Place
16:09 Places where they have Implemented Better Policy
Research/links:
Right-Sizing Housing and Generational Turnover
https://www.toronto.ca/city-government/planning-development/planning-studies-initiatives/housing-to-2051/
Perspectives on Growing Older in Canada: The 2025 NIA Ageing in Canada Survey – National Institute on Ageing, Toronto Metropolitan University
https://niageing.ca/reports/perspectives-on-growing-older-in-canada-the-2025-nia-ageing-in-canada-survey/
Canada’s Demographic Time Bomb: What Boom, Bust & Echo Got Right -
https://www.youtube.com/watch?v=j3VT7x1lrBs
City of Toronto – Garden Suites and Laneway Suites
https://www.toronto.ca/city-government/planning-development/planning-studies-initiatives/garden-suites/
Hosted by Mike Moffatt & Cara Stern & Sabrina Maddeaux
Produced by Meredith Martin
Edited by Sean Foreman and Canadian Civil
If Canada isn’t in a recession, why does it feel like one for so many Canadians?
In this episode of Classonomics from The Missing Middle, hosts Sabrina Maddeaux and Mike Moffatt dig into one of the biggest contradictions in today’s economy. On paper, everything looks great. GDP is growing. Corporate profits are strong. Stock markets are hitting record highs. Yet, for millions of Canadians, life feels harder than ever. Food bank usage has doubled since 2019. Young people can’t afford homes in cities where their parents once bought starter houses. And even full-time workers are struggling to make ends meet.
Sabrina and Mike break down what’s really happening beneath those rosy headlines through the lens of the K-shaped economy, where wealthier Canadians continue to thrive while everyone else falls further behind. The top 20 percent are seeing record financial gains from stocks and investments, while the bottom 40 percent are sinking under housing costs, stagnant wages, and shrinking purchasing power.
They explore how this divide is reshaping not only people’s bank accounts but also their trust in institutions, politics, and the very idea of upward mobility. When the data says the economy is strong but your grocery bill says otherwise, frustration and hopelessness grow, and faith in the system fades fast.
Does Canada’s economy feel strong to you, or are you feeling left behind? Join the discussion in the comments.
Chapters:
00:00 – Intro
01:32 – What is a “K-Shaped Economy”? (The Two-Way Split)
02:54 – Why Younger Canadians Feel Locked Out of Growth
04:10 – The Record-Breaking Income Gap in Canada
05:18 – How the Richest Stay Ahead
06:48 – The Parental Wealth trap
08:24 – Hard Work vs. Inheritance
09:56 – Shocking Stats on Food Bank Users
11:47 – Why Canadians Feel Gaslit by GDP data
15:21 – Restoring the Link Between Work and Reward
RESEARCH LINKS:
Statistics Canada - Distributions of household economic accounts, third quarter 2025
The Hub - Canada's growing wealth gap in 7 charts
Food Banks Canada - HungerCount 2025
Statistics Canada - Income and wealth gaps increased in 3rd quarter of 2025
TD Economics - The Days Of Our Lives (K-shaped economy analysis)
Parliamentary Budget Officer - Estimating the top tail of the family wealth distribution in Canada
Hosted by Mike Moffatt & Cara Stern & Sabrina Maddeaux
Produced by Meredith Martin
Edited by Sean Foreman and Canadian Civil
Is boycotting American products a patriotic duty, or a luxury belief most Canadians can’t afford?
In this episode of The Missing Middle, Cara Stern and Mike Moffatt unpack the growing generational divide in Canada, and why older Canadians are far more likely to boycott U.S. products, while younger Canadians are stuck navigating a brutal affordability crisis.
After a winter storm destroyed his car, Mike shares why he chose a Canadian-assembled vehicle, and how that decision sparked a bigger question: have certain political stances become “luxury beliefs” that only financially secure Canadians can realistically uphold?
The conversation digs into the tension between symbolic nationalism and economic reality, especially for Millennials and Gen Z who feel locked out of housing, squeezed by grocery prices, and shut out of opportunity.
From grocery store boycotts to the future of Canada’s auto sector, this episode explores what it actually means to be a “good Canadian” in a time of rising costs, political strain, and shifting global alliances.
Chapters:
00:00 Introduction
00:43 The Generational Divide on Canada-U.S. Relations
02:03 Why Older Canadians View America Differently Than Gen Z
03:04 Why Ethical Shopping is a Luxury
04:02 Mike’s New Car: A Case Study in Buying Canadian
06:21 Defining “Luxury Beliefs” in Economics
09:23 Social Judgment and the Ethics of Travel
10:21 Should Politicians Fight Trump?
11:04 On Carney’s Speech in Davos
12:47 Searching for Transformative Change in the Canadian Economy
Research/links:
Nanos Poll https://nanos.co/wp-content/uploads/2025/03/2025-2950-Bloomberg-Nov-Populated-Report-Tariffs-on-US-goods.pdf
Research Co Poll
https://researchco.ca/wp-content/uploads/2025/06/Tables_Tariffs_CAN_05Jun2025.pdf
Luxury Beliefs
https://en.wikipedia.org/wiki/Luxury_belief
Special Address by Mark Carney, Prime Minister of Canada | World Economic Forum Annual Meeting 2026
https://youtu.be/flsgJe8mN-A?si=xJs3huF52ABU-SEZ
Hosted by Mike Moffatt & Cara Stern & Sabrina Maddeaux
Produced by Meredith Martin
Edited by Sean Foreman and Canadian Civil
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