There will be a time where enough is enough. When all of us in sales look back and say, "What were we thinking?" And we ask, "Why would anyone accept a 20 percent win standard from 20 percent of the population?"

Let's start questioning the sales norms and redefining how we measure success. It will be up to you to decide what level you'll play at.

Will convention and the current misguided "expertise" keep you stuck, or will you have the conviction to challenge and carve your own path?

In this episode of Breaking Sales, Pam and Dan start to debunk the myth of sales. They move past the temptation to standardize and label prospects, push past closing ratios, and get to the heart of the matter—how to tear into that other 80 percent.