This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2021.” This seasonally appropriate snapshot of brand behavior was developed by Brand Federation. The consultancy’s Chief Growth Officer Matt Williams joined me to discuss which brands have been naughty and nice this year.

About Matt Williams

Matt Williams is chief growth officer for Brand Federation, a brand strategy consultancy in Richmond, Virginia. Prior to joining Brand Federation in 2019, Williams was CEO of the Martin Agency, one of the world’s most recognized advertising agencies, where he managed strategy development for world-class brands like GEICO, OREO, UPS, Discover Financial, Walmart, and more. Williams also is a Clinical Professor in the marketing department at the Mason School of Business at William & Mary. He teaches in the MBA program and is the developer and Faculty Director of the school’s Online Masters in Marketing.

What brand has made Matt smile recently? Initially, with the list focus of the episode, I was worried that I’d taken all of Matt’s “smiles.” However, he assured me that he had several left including one for his former colleagues at the Martin Agency and their longtime smile-worthy client, GEICO.

To learn more about Matt Williams, check out the Brand Federation website.

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