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Content creators, marketing strategists, and business owners say you should always have a call to action in your content. Subscribe, click, like, share, and book a call–these are just some ways people are motivated to take the next step into becoming a customer or a client. If everyone says that, how can you win in today's ultra-competitive and noisy market? How do you make people spend more time on your brand and connect with you faster? 

In this episode, Sharran is taking you behind the scenes of the new way of calling people to action and why the three pieces of time on brand are important. The things he talks about are based on a study that he and his team conducted. And they discovered something really fascinating.

So if you're interested in leveraging one of the biggest assets–attention–and turning it into leads, conversion, money, and insane fame and fortune, this episode is for you. 

“Time on brand is the new call to action.”

- Sharran Srivatsaa

Timestamps:

01:39 What is the new call to action?

02:02 The three big ideas that Sharran shares in this episode

02:53 How all of these came about

05:25 Discovery - How do you get discovered?

07:51 The two most naturally viral platforms where you can get views

10:02 Why you must post content on TikTok and LinkedIn 

10:46 Connection - How do you build a deep connection with people?

14:18 Collaboration - How do you make people engage more with you?

14:42 The difference between a call to action and a call to engagement

17:04 What is a contextual content upgrade, and how do you use it?

20:05 Three things you have to remember

21:20 Recap of The New CTA System

Resources:

- Business School Podcast Episode 96: Time on Brand

- Join the 10K Wisdom Private Partner Podcast, now available to you for free

- The Real Brokerage

- Top Agent Power Pack

- ARC Multifamily Real Estate Investing

- Sharran's Partnership Program

- Grab Sharran’s 4-Week MBA for Free

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