I recently sat down with Ira Zlotowitz, founder and CEO of GParency, for a conversation that completely reimagines what mortgage brokerage should look like in 2025.

We talked about why most commercial real estate owners aren’t getting the best financing, and how Ira is flipping the industry model on its head—with flat fees, transparent data, and a Bloomberg-style app that’s free for everyone.

Here’s what we get into:

• Why Ira only charges $4,500—and how it’s disrupting the brokerage commission model
• What it means to be the “Netflix of commercial real estate financing”
• How GParency’s new app gives CRE owners a Bloomberg Terminal experience
• The big problem with how most investors track their portfolio
• What’s really going on with lending in 2025—and why deals are still getting done
• Why the next brokerage shakeup will come from individuals, not big brands
• Two powerful lessons Ira has learned from watching GPs and LPs win (or fail)

If you’re an owner, broker, investor, or GP who wants to understand where the industry is heading and how to play the long game smarter—this one’s worth your time. Let’s get into it. 👇

Connect with Ira: Website | Linkedin | +1 917-597-2197 | [email protected]

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