EPISODE NOTES 

Jennifer Spivak is the CEO & Founder of The Ad Girls, an all-female Facebook & Instagram Advertising agency. Named a Top Facebook Ads Manager to Watch and called the ”Conversion Queen” by Forbes, Jennifer is on a mission to help amplify women’s voices in the world through the powerful medium of Facebook Ads. She and her team have generated over $40,000,000 for their hundreds of notable clients worldwide, such as Danielle LaPorte who called Jennifer “The CIA Of Facebook Ads”.

MEMORABLE MOMENTS 

“The most important thing that you want to have in place before you even think about any sort of paid advertising, is a validated offer, validated messaging, and a validated funnel.”

“We work primarily with female clients, and we also donate a percentage of our revenue to an amazing organization that helps survivors of domestic violence achieve financial autonomy and independence after they leave a terrible situation.”

“You could have the greatest advertisement strategy, and campaign, and ad creatives, and copy in the world. If you don't have the right messaging, the right offer, the right funnel, the right understanding of the customer journey that you're going to take people through after they see the ad, you are actually giving way too much power away to the ad platform. You're expecting it to do some that it's not designed to do.”

“Messaging is the new targeting. That is so incredibly important. And that change has occurred over the last 12 to 18 months.”

“In losing some of the ability to track and losing data, Facebook’s actual targeting parameters are not as effective as they used to be, because they're not getting constantly fed the data that they used to get that would help know exactly who to show your ad to.”

“Your messaging has so much more of a significant role than it ever used to. Because your messaging is almost the thing that's doing the targeting, your messaging is the thing that has to appropriately call out the exact right people. Because just using targeting to make sure you get the right people is not as viable of a strategy as it used to be.”

“The framework has four different messaging buckets in it. Number one is credibility. Number two is personality. Number three is vulnerability. And number four is feel good. And so when you're able to combine all of those things in your ad messaging, in your landing page, mass messaging, email messaging and your funnels, you are able to not only stand out from your competition in the feed and start actively calling the right people who are truly your people, not just anyone that needs what you offer.”

“I'm on a different playing field. I'm having a different conversation. And the people who are really bought into our mission, and who I am, are actually the people that come in through my ads, versus just any and everybody. And that actually makes the sales process more seamless. The process of delivering services to clients is more enjoyable. So it has this reverberating impact throughout the entire business.”

Connect with Jennifer:

⭐ Connect on Instagram @jennspivak

⭐ Website: https://theadgirls.com/

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