On today's episode of the Shopify Ecommerce Podcast, I has a great chat with Liam Patterson the co-founder and CEO from Bidnamic a marketing technology company specializing in increasing revenue and profit from Google Shopping campaigns. Some key takeaways from the episode:

• How the placement of products on Google Shopping influence click-through rates and overall sales.
• The key factors that determine the top position on Google Shopping and why is it so important for retailers.
• What challenges merchants face when it comes to reducing bounce rates and improving conversions on Google Shopping.
• The strategies Bidnamic uses to improve landing pages and product recommendations for customers coming from Google Shopping.
• How Bidnamic leverages data and insights to optimize bids and maximize revenue for ecommerce brands and retailers.

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