Welcome to another episode of Fireside with Facebook!

In this episode Scott Shapiro from Facebook’s Real Estate Group introduces their newly published guide for agents titled Real Estate Professionals Guide to Success. This whitepaper provides statistics about buyer and seller behavior and offers suggestions on how agents can think about using social media to better connect with their audience. Scott also discusses Facebook usage stats and how the platform is being used not only as a social connection tool, but also as a search engine.

Please click here to download Facebook’s Real Estate Professionals Guide To Success.

If you’d prefer to watch this interview, click here to view on YouTube!

Transcript

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Okay, welcome everyone to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show. And today, we have our newest series, which is titled fireside with Facebook. Now what we’ve done is teamed up with the real estate team at Facebook to produce regular episodes designed to help agents better use Facebook and their entire product suite. And we have Scott Shapiro who is a senior client partner at Facebook with us as our our regular guest. Let me tell and our co host, I should really call him a co host. Let me tell you, that’s a step up from a guest for sure. Let me tell you a little bit about Scott. Yeah, you’re welcome. Scott Shapiro is a senior client partner on the real estate team at Facebook, where he focuses on engaging with key clients and their ecosystem partners to develop marketing solutions and strategies to drive business forward. Now in addition to the client partner role, Scott also serves as the industry relations liaison between Facebook between the Facebook real estate sales team and the real estate industry, helping to educate agents, brokers and leaders on Facebook’s platforms, and best practices. He is the real estate guy. Now prior to joining Facebook, Scott was a sales executive ABC, where he participated in sales advisory roles acting as a consultant for both digital and sports teams. Scott, welcome, once again to keeping a real, this is our second fireside chat. And we are beyond excited to have you on the show.

Scott Shapiro 2:26Likewise, DJ, I look forward to these I think, one you know, I enjoy our conversations. And I think because we have conversations complete agents feel that you know, they’re not being lectured. But rather just participating in a conversation ...