Secrets in Medical Device Sales™

The One Thing You Can’t Bring into the OR


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Ever walked into the OR with a knot in your stomach and brought that tension with you?

Lisa and Cindy dive deep into the hidden cost of dragging personal baggage into high-stakes medical cases. They share raw stories of what happens when resentment or frustration leaks into the room and how it impacts trust, results, and your business reputation.

Learn how a simple pre-OR reset and a “door frame filter” can transform your composure, support your team, and make you the rep surgeons want by their side every time.

Must-Hear Insights and Key Moments

  • The True Cost of Baggage — Bringing emotional baggage into the OR can cost you trust, cases, and your business reputation.
  • The Power of a Unified Front — Why two reps must check their egos and align roles before stepping into the OR.
  • Your Doorframe Filter — A powerful mental “stop sign” that helps you reset before you enter the room.
  • Naming Your Emotions — How naming frustration or anxiety can instantly calm your brain and help you show up composed.
  • Triggers & Technology — Why your phone might be your worst enemy — and what to do about it before a case.
  • Posture Matters — How standing tall and taking a breath can shift your mindset on the spot.
  • Reflect & Reset — Tips for reviewing your past slip-ups and how to do it better next time.
  • It’s About the Patient — The ultimate reminder: your job is to serve the surgeon and protect the patient, not your pride.
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