In the competitive fitness industry, success hinges on data-driven decision-making. With countless factors to consider, it can be overwhelming to determine which key performance indicators (KPIs) truly reflect the health and growth of your fitness business.

However, amidst the sea of metrics, two stand out as paramount: Return on Ad Spend (ROAS) and Delta.

In a world of data overload, simplicity wins. While numerous KPIs might seem tempting to analyze, focusing on ROAS and Delta will offer you comprehensive insights into the health and trajectory of your fitness business.

By boiling down various metrics into these two crucial numbers, you gain clarity and can make informed decisions without getting lost in complexity.

Return on Ad Spend (ROAS) is the compass guiding the success of your advertising efforts. It provides a clear picture of how effectively your marketing budget translates into revenue.

Delta is the metric that captures the essence of this growth or decay in recurring revenue. It considers new sales, cancellations, upgrades, downgrades, and freezes in your monthly recurring revenue.

Tune in to this episode to learn more about these key metrics and how to use them to grow your business.

Key Takeaways

- Simplicity wins (00:27)

- Return on Adspend (1:39)

- Why cost per lead is irrelevant (02:36)

- What is the Delta metric? (07:12)

- Focus on memberships and recurring revenue (10:20)

- How to double your income (12:49)

 Additional Resources

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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