Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry's biggest B2B challenges online and offline.

Today I'm joined by my husband Derek, and I'm so excited to have him on the show! By day he hosts a 3 hour sports talk radio show called The Ruscin & Zach Show, all about Arkansas sports. By night, he helps me wrangle our 2 kids and Timmy, our long haired dachshund. He supports me as I run a multi-million dollar business, my team and clients, and has made more Walmart sample drop offs for me than I'm betting any man in Northwest Arkansas.

We're talking all about manifesting. Spouses, houses, cars, and vacat

ions.

We also spill how we've intentionally created the life of our dreams, and how you can too!

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry's biggest B2B challenges online and offline.

2020 has been a chaotic year, to say the least. For Jennifer Ruscin, host of Bricks & Clicks, navigating this year has cemented a practice in taking care of herself, something that has proven imperative to maintaining a healthy grasp of herself, her company, and her family. The effects of self-care are far-reaching, rippling throughout her life, and planting seeds of success in every corner. In this episode, Ruscin dives straight into actionable tips for how to take care of yourself, make more money, and grow your business.

“Money flows where the attention goes,” is an age-old adage but one that resonates in today’s attention lead economy. Ruscin advocates directing that attention to less, not more. Let go of what no longer serves your attention, be less available, and focus your energies on being and doing just a few key things.

Self-care looks different for everyone, but Ruscin’s 5 questions needle listeners to find their own “Why.” Get rid of the brain clutter and clear out space to welcome in new information gleaned from this episode of “Bricks and Clicks.”

This week on Bricks and Clicks, host Jennifer Kaylo Ruscin walks through her tips on how to maximize your brand presence.

Today marks the shift into the last quarter of the year. 2020 has had its share of challenges but in the homestretch of the year there are numerous opportunities to be had in the world of retail. Jennifer Ruscin, host of Bricks and Clicks, walks listeners through her tips for how your brand should prepare for the upcoming Prime Day.

2020 has been a chaotic year, to say the least. For Jennifer Ruscin, host of Bricks & Clicks, navigating this year has cemented a practice in taking care of herself, something that has proven imperative to maintaining a healthy grasp of herself, her company, and her family. The effects of self-care are far-reaching, rippling throughout her life, and planting seeds of success in every corner. In this episode, Ruscin dives straight into actionable tips for how to take care of yourself, make more money, and grow your business.

“Money flows where the attention goes,” is an age-old adage but one that resonates in today’s attention lead economy. Ruscin advocates directing that attention to less, not more. Let go of what no longer serves your attention, be less available, and focus your energies on being and doing just a few key things.

Self-care looks different for everyone, but Ruscin’s 5 questions needle listeners to find their own “Why.” Get rid of the brain clutter and clear out space to welcome in new information gleaned from this episode of “Bricks and Clicks.”

If you’ve ever made a purchase because of a social media post, then you know first hand how good photography can help increase sales and find ideal shoppers. Lifestyle photography in particular is attracting shoppers, partly due to the rise of social media influencers who deliver organic content, and ads, through lifestyle photography that their audience actually wants to see.

Apex Drop founder and CEO, Zak Stahlsmith explained this shift in preferring ads from influencers over ads from companies. “Influencers are a trusted space where people are listening and they trust their opinions. And brands are having such a hard time breaking into that trust, that they are now asking influencers to help them,” Stahlsmith said. He noted there's been a massive shift in the marketing space towards these real and authentic people talking about products and services in a way that's more easily receptive to customers. In other words, their ads don’t feel like ads.

Brands who are looking to take advantage of the benefits of lifestyle photography, as influencers do, can pick up a few tips. Stahlsmith recommends the following best practices for nailing the shot in an authentic way.

1. Use your first, ideally candid, shot. “If you want something that's engaging, try not to polish it at all try and make it that first shot,” Stahlsmith said.

2. Skip the filters, including ones that whiten teeth or enhance beauty features like freckles. If you are going to use filters, he suggests not using the standard plug in filters.

3. Photos taken in motion translate to a more real feeling for audiences and help the shot avoid looking staged.

Selling into the world's largest retailer is no easy task.

However, Bricks and Click host Jennifer Kaylo Ruscin has a few tips and tricks up her sleeve to help you get there.

On this episode of Bricks and Clicks, Ruscin shares insights gleaned from her 15 years of retail experience and breadth of knowledge to ensure you get placement in the most desirous retailer in the world.

The easiest way to get into Walmart actually comes up in October. Walmart's Open Call, also called the Walmart Made in the USA Summit, could be your ticket to getting your foot in the door. Though applications for this year’s event have closed, it’s never too early to start thinking about your plan of attack for next year.

In this episode, Ruscin explores:

- Walmart's customer demographics and how they impact retailers’ ability to get on shelves

- How to ensure your product is right for Walmart

- What your buyer wants you to know before pitching

- How to prepare for the big meeting

- How to follow up and ensure you get a "yes"