The Business of Executive Coaching

The Outreach Myth - why its not ‘salesy' if you get it right


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As it turns out, the biggest blocker to outreach isn’t time, strategy, or even knowing who to contact. It’s fear, specifically the fear of being (or feeling) ‘salesy’.

In fact, when I ran a LinkedIn poll, 70% of coaches said this was their number one concern. That fear shows up as discomfort, as overthinking every word of a message, and as procrastination that leaves outreach undone. And still, outreach is not optional if you want to grow your business.

Inside this episode, I share why this fear is so common, how to work through it, and the mindset and systems that will help you do outreach without it feeling out of alignment with your values.

Listen in to hear more about:

✅ The tension coaches feel when outreach feels “push-y.”
✅ How perfectionism and fear keep you stuck in avoidance.
✅ How outreach can grow your business if you do it consistently.
✅ Ways to view rejection so it feels like part of your growth.
✅ A free set of 30 outreach templates to get you out of overthinking and into action.

Even if only a portion of your messages get replies, you’ll be building conversations, creating opportunities, and moving your business forward.

➡️ Grab your copy of the 30 customizable outreach templates at elliescarf.com/templates and start sending messages without the overthinking.

As always, I’ll be back next week with more practical ideas for growing your executive coaching business. And don’t forget to reach out and connect with me on LinkedIn. 

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The Business of Executive CoachingBy Ellie Scarf

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