Show Highlights:

• Cheaper retention and untapped SOW in ag customer loyalty amid farm loss. [05:12]
• The $5.6B cost of 7.2% yearly churn with 72% non-returns in ag retail. [13:05]
• Detecting "relative" churn for faster growth in 2026. [15:42]
• Why GROWERS created AI for predictive churn analytics. [18:24]
• Pro tip: Drive customer loyalty with cross-segment sales. [19:15]
• Do young farmers prefer visible rewards over patronage? [20:51]
• GROWERS' powerful AI-enabled, white-label loyalty program. [26:59]
• Differentiation strategies for single-segment companies. [34:13]
• How ERP hygiene improves readiness for tech adoption. [42:06]
• Integrate sales with loyalty tech for 13% more sales. [46:53]
• GROWERS' farmer-first model vs. anticompetitive tactics. [54:41]
• Farmer, retailer, and manufacturer alignment for win-wins in GROWERS. [57:34]

Contact Steven Valencsin on LinkedIn at https://www.linkedin.com/in/stevenvalencsin/.

To explore GROWERS, visit their website: https://growers.ag/

If you are interested in connecting with Joe, go to LinkedIn:

https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.

Show Highlights:

• Why a co-op is a set of business lines, not "one co-op." [02:08]
• Assessing strategic clarity in business line optimization. [04:18]
• Where alignment breaks in grain, feed, agronomy, and energy lines. [08:25]
• Quick profiling of five co-op member segments. [14:44]
• Key diagnostic questions for co-op leaders to segment by line. [16:44]
• How legacy and inertia cause drag in co-op performance. [19:52]
• Capital allocation as the key signal of business line alignment. [21:27]
• Reality check questions for capital investment decisions. [24:46]
• What are the characteristics of aligned multiline co-ops? [26:54]
• Open invitation to leaders to share stories on the pod. [30:30]

If you are interested in connecting with Joe, go to LinkedIn:

https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.

Show Highlights:

• External forces that challenge co-ops in today's ag world. [00:36]
• The myth of co-op member alignment vs. diverging needs. [02:18]
• Explore the key drivers of co-op member misalignment. [07:07]
• Observable signals and costs of misalignment in co-ops. [11:06]
• Why co-ops must segment members like a business, not a club. [13:31]
• Successful explicit segmentation criteria for co-ops. [14:32]
• Leaning into the discomfort of strategic segmentation. [17:00]
• The mechanics of segmentation and pitfalls to avoid. [18:58]
• Embracing tough inevitable trade-offs to let clarity win. [22:18]
• Discover clear signs of effective member segmentation. [26:36]

If you are interested in connecting with Joe, go to LinkedIn:

https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.

Show Highlights:

• Bryan Buerkle's view of ag logistics as a profit center. [03:44]
• FarmPro's tools for decision-grade data-driven logistics. [07:03]
• Uber-like solutions for fragmented ag trucking and underutilized assets. [11:27]
• How FarmPro offers tech-driven workflow streamlining. [14:37]
• FarmPro's safeguards to protect shippers from risks. [17:28]
• Automated ticket digitization and accounting integration. [18:59]
• The power of incremental adoption with early-adopter impacts. [25:01]
• Time and factoring incentives for carriers and co-ops using the app. [29:56]
• Can companies without an ERP option use FarmPro? [37:56]
• Cash flow innovation and working capital management. [42:59]

Find Bryan Buerkle on LinkedIn at https://www.linkedin.com/in/bryan-buerkle/?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAADF8BQBlyKl__PfX7ZMWiujlFbbOoru7ow.

To explore FarmPro, visit https://www.farmpro.ag/.

If you are interested in connecting with Joe, go to LinkedIn:

https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.

Show Highlights:

• The current state and evolving landscape of ag retail. [02:44]
• Must retailers diversify and "own" all grower needs within service radii? [05:18]
• Driving equipment utilization decisions for grower profitability. [08:19]
• The growing need for agronomic talent with sales skills. [14:37]
• Framing up-to-date agronomic recommendations with credibility. [17:43]
• Why fertility offers more opportunity for differentiation. [23:54]
• Customer and cultural focus value over efficiency in ag M&A. [27:50]
• Empowering top talent with commonsensical policies. [35:55]
• Strategies for boards to foster cultural fit during M&As. [40:30]

To explore Farrell Growth Group, visit https://www.farrellgrowth.com/.

If you are interested in connecting with Joe, go to LinkedIn:

https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.

Show Highlights:

• Celebrating 150 episodes and Mosher Consulting Group's 5-year milestone. [00:46]
• The need for periodic recalibration of perceptions of risk. [04:15]
• Is job stability a buffer or a hidden liability? [05:52]
• Why business planning is futile yet imperative. [09:42]
• How planning drives clarity and rigorous thinking. [10:57]
• Embrace uncertainty for opportunity hiding in plain sight. [18:21]
• Failing and learning fast vs. overoptimizing for certainty. [21:51]
• Authentic, non-extractive business relationship value. [26:05]
• Meaningful impacts revealed by our podcast stats. [32:40]
• The four lessons of this episode in the podcast's journey. [35:22]

If you are interested in connecting with Joe, go to LinkedIn:

https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.

Show Highlights:

• Has agtech's promise failed despite $45B+ investments? [04:37]
• The growing demand for clear ROI and field-level justification for agtech. [07:12]
• Realities and grower beliefs affecting agtech adoption. [08:52]
• Should agtech follow the rapid-growth trajectories of fintech and pharma? [10:56]
• Farmer bias towards product vs. paid services. [17:02]
• Complexity in agtech adoption rates with USDA data. [18:59]
• Upcoming $20B opportunity in off-patent agrochemicals. [25:15]
• Forward outlook for agtech for the next 10 years. [33:32]
• The future of scaling agtech, direct vs. OEM and retail. [37:16]
• How AI will empower agronomists and anticipatory ag. [42:09]

Connect with Aman Anand on LinkedIn at https://www.linkedin.com/in/aman-anand-b64359b/.

If you are interested in connecting with Joe, go to LinkedIn:

https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.

Show Highlights:

• Scott Walker's journey in cocoa at ADM and KSW Global. [04:19]
• Value creation at origin by shifting cocoa processing to West Africa. [07:50]
• Why trust is crucial for investing in origin-based processing. [10:53]
• The story and health philosophy behind Verse Chocolate. [13:28]
• How end-to-end supply chain insights drive innovation. [20:36]
• Scaling a chocolate CPG brand without sacrificing quality. [30:03]
• Can supply chain knowledge serve as a de-risking tool? [35:10]
• Learn the realities of shifting from commodities to CPG. [39:58]
• Strategies to create demand and brand traction in CPGs. [44:49]

Find Scott Walker on LinkedIn at https://www.linkedin.com/in/scott-walker-00a23511/.

To learn more about KSW Global, visit https://kswglobal.com/.

Explore Verse Chocolate at https://versechocolate.com/?srsltid=AfmBOorFtAQslhluF2L33T1xDcHu40yNMuagEkBG-j7jF12IVmMokt7S.

If you are interested in connecting with Joe, go to LinkedIn:

https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.

Show Highlights:

• The four key points for effective strategy activation. [02:16]
• Why strategy activation first needs an objective summary. [04:45]
• What drives urgency to execute strategy right now? [06:51]
• How to review the state of your agribusiness with indicators. [09:31]
• Future focus with a news headline exercise and metrics. [11:30]
• Outlining beliefs and assumptions about the market. [15:28]
• The power of anchored sequential analysis vs. SWOT. [16:39]
• Replace multi-day offsites with recurring team sessions. [19:36]
• When and how to determine activation action decisions. [23:17]
• The need for portfolio objectivity on selected initiatives. [29:33]

If you are interested in connecting with Joe, go to LinkedIn:

https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.

Show Highlights:

• The elements and problems of a typical strategy offsite. [02:06]
• What's a SWOT analysis? [04:20]
• Why SWOT is misleading. [05:48]
• Pitfalls of over-engineering the planning process. [09:31]
• Rethinking the level of investment in strategy activation. [12:58]
• Artificial urgency vs. allowing time for strategy refinement. [14:26]
• Benefits of the single-page strategy concept. [18:09]
• Community calls to action if this episode was helpful. [19:40]

If you are interested in connecting with Joe, go to LinkedIn:

https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.